http://forum.odeo.com/channels/2104008-Beet-TV no Beet.TV Beet.TV Beet.TV en 40 Tue, 03 Nov 2009 11:26:18 -0800 Tue, 03 Nov 2009 11:26:18 -0800 Business http://forum.odeo.com/episodes/25398815-How-to-Think-Like-a-Venture-Capitalist Advertisers and marketers can use the techniques of venture capitalists in evaluating new advertising platforms, technologies, and tools. Online-advertising-executive-turned-venture capitalist Brian McAndrews of Madrona Venture Group spoke with me during the recentiMedia Summit for this week's New Media Minute. This evaluation includes assessing the market opportunity, the timing, and the management team of emerging advertising opportunities, she reported. This episode also includes the latest insight from interactive agency Questus on how young consumers are relying on social media to make purchase decisions. Daisy Whitney Editor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish her segment regularly here. AP Advertisers and marketers can use the techniques of venture capitalists in evaluating new advertising platforms, technologies, and tools. Online-advertising-executive-turned-venture capitalist Brian McAndrews of Madrona Venture Group spoke with me during the recentiMedia Summit for this week's New Media Minute. This evaluation includes assessing the market opportunity, the timing, and the management team of emerging advertising opportunities, she reported. This episode also includes the latest insight from interactive agency Questus on how young consumers are relying on social media to make purchase decisions. Daisy Whitney Editor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish her segment regularly here. AP Advertisers and marketers can use the techniques of venture capitalists in evaluating new advertising platforms, technologies, and tools. Online-advertising-executive-turned-venture capitalist Brian McAndrews of Madrona Venture Group spoke with me during the recentiMedia Summit for this week's New Media Minute. This evaluation includes assessing the market opportunity, the timing, and the management team of emerging advertising opportunities, she reported. This episode also includes the latest insight from interactive agency Questus on how young consumers are relying on social media to make purchase decisions. Daisy Whitney Editor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish her segment regularly here. AP tag:odeo.com,2009-11-03,25398815 Tue, 03 Nov 2009 11:26:18 -0800 no Beet.TV Web Development and Sites, new media minute, Brian McAndrews, daisy whitney, Madrona Venture Group, imedia summit, questus http://forum.odeo.com/episodes/25398824-McCarus-Davis-Norman-on-opportunities-for-creatives tag:odeo.com,2009-10-30,25398824 Fri, 30 Oct 2009 12:24:04 -0700 no Beet.TV art http://forum.odeo.com/episodes/25398827-Microsoft-Readies-Silverlight-for-Offline-Use-Adobe-s-Flash-Heading-to-Smart-Phones NBC Sports will announce plans today to use Microsoft Silverlight as the Web software for Web viewing the Winter Olympics Games in the United States. We have been impressed with the latest use of Silverlight by NBC for Sunday Night Football. We look forward to watching the Olympics online. Although, we expect that due the the Pacific time zone, many live competitions will be delayed. What's next for Silverlight is downloadable files, videos saved to the the computers, according to Microsoft's Brian Goldfarb, who was a participant in last month's Beet.TV Online Video Roundtable. He explains this in this video. Although NBC is using Silverlight, virtually all the world's broadcasters will be carrying the Winter Olympics in Flash. (We expect that Silverlight will be used in France and a handful of other other countries.) The Next Battle: Video on the Smart Phone Adobe, having achieved ubiquity on the the world's computers with Flash, will have Flash installed on nearly all smart phones... NBC Sports will announce plans today to use Microsoft Silverlight as the Web software for Web viewing the Winter Olympics Games in the United States. We have been impressed with the latest use of Silverlight by NBC for Sunday Night Football. We look forward to watching the Olympics online. Although, we expect that due the the Pacific time zone, many live competitions will be delayed. What's next for Silverlight is downloadable files, videos saved to the the computers, according to Microsoft's Brian Goldfarb, who was a participant in last month's Beet.TV Online Video Roundtable. He explains this in this video. Although NBC is using Silverlight, virtually all the world's broadcasters will be carrying the Winter Olympics in Flash. (We expect that Silverlight will be used in France and a handful of other other countries.) The Next Battle: Video on the Smart Phone Adobe, having achieved ubiquity on the the world's computers with Flash, will have Flash installed on nearly all smart phones in the United States, except the iPhone. Speaking at the panel, and second in this video, is Adobe's Bill Rusitzky. Bill talks about Flash and its move to mobile devices planned for next year. This section of the panel was moderated by Kevin Delaney, Senior Deputy Managing Editor of the WSJ.com Andy Plesser, Executive Producer NBC Sports will announce plans today to use Microsoft Silverlight as the Web software for Web viewing the Winter Olympics Games in the United States. We have been impressed with the latest use of Silverlight by NBC for Sunday Night Football. We look forward to watching the Olympics online. Although, we expect that due the the Pacific time zone, many live competitions will be delayed. What's next for Silverlight is downloadable files, videos saved to the the computers, according to Microsoft's Brian Goldfarb, who was a participant in last month's Beet.TV Online Video Roundtable. He explains this in this video. Although NBC is using Silverlight, virtually all the world's broadcasters will be carrying the Winter Olympics in Flash. (We expect that Silverlight will be used in France and a handful of other other countries.) The Next Battle: Video on the Smart Phone Adobe, having achieved ubiquity on the the world's computers with Flash, will have Flash installed on nearly all smart phones in the United States, except the iPhone. Speaking at the panel, and second in this video, is Adobe's Bill Rusitzky. Bill talks about Flash and its move to mobile devices planned for next year. This section of the panel was moderated by Kevin Delaney, Senior Deputy Managing Editor of the WSJ.com Andy Plesser, Executive Producer tag:odeo.com,2009-10-30,25398827 Fri, 30 Oct 2009 11:57:11 -0700 no Beet.TV Technology, microsoft, Adobe, flash, silverlight, beet.tv, winter olympics http://forum.odeo.com/episodes/25398830-The-Promise-of-Online-Video-is-Beyond-Television-2-0-Experts-Say Although pre-roll advertising, the 15-30 second ads seen before a video begins, is the dominate media form, the promise of online video advertising is much greater. The the opportunity is much more than simply repurposing television ads , as a kind of "Television 2.0." It is incumbent on the industry to be more creative. These were some of the comments in by panelists in this excerpt from the Beet.TV Online Video Roundtable. This section was moderated by Ad Age's Michael Learmonth. Participants in this clip include Micheal Mathieu, CEO of video ad network YuMe, Rob Norman, CEO of WPP's GroupM, Robert Davis of Ogilvy and John McCarus of Digitas. Andy Plesser, Executive Producer Although pre-roll advertising, the 15-30 second ads seen before a video begins, is the dominate media form, the promise of online video advertising is much greater. The the opportunity is much more than simply repurposing television ads , as a kind of "Television 2.0." It is incumbent on the industry to be more creative. These were some of the comments in by panelists in this excerpt from the Beet.TV Online Video Roundtable. This section was moderated by Ad Age's Michael Learmonth. Participants in this clip include Micheal Mathieu, CEO of video ad network YuMe, Rob Norman, CEO of WPP's GroupM, Robert Davis of Ogilvy and John McCarus of Digitas. Andy Plesser, Executive Producer Although pre-roll advertising, the 15-30 second ads seen before a video begins, is the dominate media form, the promise of online video advertising is much greater. The the opportunity is much more than simply repurposing television ads , as a kind of "Television 2.0." It is incumbent on the industry to be more creative. These were some of the comments in by panelists in this excerpt from the Beet.TV Online Video Roundtable. This section was moderated by Ad Age's Michael Learmonth. Participants in this clip include Micheal Mathieu, CEO of video ad network YuMe, Rob Norman, CEO of WPP's GroupM, Robert Davis of Ogilvy and John McCarus of Digitas. Andy Plesser, Executive Producer tag:odeo.com,2009-10-30,25398830 Fri, 30 Oct 2009 10:20:27 -0700 no Beet.TV Business, beet.tv, Ogilvy, digitas, online video advertising, GroupM http://forum.odeo.com/episodes/25398836-The-Trouble-with-Online-Video-is-Scale-Time-Inc-Digtal-Boss-Vivek-Shah The big issue facing mainstream media in succeeding with online video is scale, a lack of inventory of content and lack of viewers, according Vivek Shaw, head of digital news at Time Inc. At the Beet.TV Online Video Roundtable, Vivek was questioned by paidContent Editor Rafat Ali, one of the event's moderators. Vivek says estimates that the size of the online video advertising budget in the U.S. is just over $350 million. Also bemoaning the small scale or the emerging media in this clip is Rob Norman who heads GroupM, the giant digital media buying arm of WPP. Just this afternoon, Rafat reports on paidContent that Vivek will be leaving his post at Time Inc. Andy Plesser, Executive Producer The big issue facing mainstream media in succeeding with online video is scale, a lack of inventory of content and lack of viewers, according Vivek Shaw, head of digital news at Time Inc. At the Beet.TV Online Video Roundtable, Vivek was questioned by paidContent Editor Rafat Ali, one of the event's moderators. Vivek says estimates that the size of the online video advertising budget in the U.S. is just over $350 million. Also bemoaning the small scale or the emerging media in this clip is Rob Norman who heads GroupM, the giant digital media buying arm of WPP. Just this afternoon, Rafat reports on paidContent that Vivek will be leaving his post at Time Inc. Andy Plesser, Executive Producer The big issue facing mainstream media in succeeding with online video is scale, a lack of inventory of content and lack of viewers, according Vivek Shaw, head of digital news at Time Inc. At the Beet.TV Online Video Roundtable, Vivek was questioned by paidContent Editor Rafat Ali, one of the event's moderators. Vivek says estimates that the size of the online video advertising budget in the U.S. is just over $350 million. Also bemoaning the small scale or the emerging media in this clip is Rob Norman who heads GroupM, the giant digital media buying arm of WPP. Just this afternoon, Rafat reports on paidContent that Vivek will be leaving his post at Time Inc. Andy Plesser, Executive Producer tag:odeo.com,2009-10-30,25398836 Fri, 30 Oct 2009 10:08:44 -0700 no Beet.TV Business, Online Video, time inc. paidcontent http://forum.odeo.com/episodes/25410999-Madison-Avenue-s-Frustration-with-Online-Video-Quality-is-Complete-Crap-top-WPP-Exec Despite its enormous position, commanding 40 percent of video streams in the U.S., the quality of the environment for advertisers is not always acceptable, according to leading digital advertising executives. Rob Norman, CEO of WPP's giant GroupM IInteraction, the digital media buying group, says that despite the availability of high quality video ads to go up on the Web, the technical quality and environment of sites like YouTube is not acceptable, hesays the current environment is "complete crap." (His comments come at the end of this clip.) GroupM says it is the world's largest media buying company, with billings of $60 billion. Ogilvy's Robert Davis and Digitas' John McCarus discuss the value of YouTube as a powerful distribution platform with value and limitations. YouTube has recently increased the number of pre-roll ads and has expanded its relationship with many ad agencies. This is an excerpt from last month's Beet.TV Online Video Roundtable held at the New York offfices of... Despite its enormous position, commanding 40 percent of video streams in the U.S., the quality of the environment for advertisers is not always acceptable, according to leading digital advertising executives. Rob Norman, CEO of WPP's giant GroupM IInteraction, the digital media buying group, says that despite the availability of high quality video ads to go up on the Web, the technical quality and environment of sites like YouTube is not acceptable, hesays the current environment is "complete crap." (His comments come at the end of this clip.) GroupM says it is the world's largest media buying company, with billings of $60 billion. Ogilvy's Robert Davis and Digitas' John McCarus discuss the value of YouTube as a powerful distribution platform with value and limitations. YouTube has recently increased the number of pre-roll ads and has expanded its relationship with many ad agencies. This is an excerpt from last month's Beet.TV Online Video Roundtable held at the New York offfices of msnbc.com. Moderating this section is Michael Learmonth, reporter for Advertising Age. Michael recently reported how consumer package goods are using online video advertising in a big way. Andy Plesser, Executive Producer Despite its enormous position, commanding 40 percent of video streams in the U.S., the quality of the environment for advertisers is not always acceptable, according to leading digital advertising executives. Rob Norman, CEO of WPP's giant GroupM IInteraction, the digital media buying group, says that despite the availability of high quality video ads to go up on the Web, the technical quality and environment of sites like YouTube is not acceptable, hesays the current environment is "complete crap." (His comments come at the end of this clip.) GroupM says it is the world's largest media buying company, with billings of $60 billion. Ogilvy's Robert Davis and Digitas' John McCarus discuss the value of YouTube as a powerful distribution platform with value and limitations. YouTube has recently increased the number of pre-roll ads and has expanded its relationship with many ad agencies. This is an excerpt from last month's Beet.TV Online Video Roundtable held at the New York offfices of msnbc.com. Moderating this section is Michael Learmonth, reporter for Advertising Age. Michael recently reported how consumer package goods are using online video advertising in a big way. Andy Plesser, Executive Producer tag:odeo.com,2009-10-29,25410999 Thu, 29 Oct 2009 15:02:06 -0700 no Beet.TV Technology, youtube, Online Video, beet.tv, wpp, rob norman http://forum.odeo.com/episodes/25406244-Msnbc-com-s-Embeddable-Video-Player-Charlie-Tillinghast-on-Next-Steps msnbc.com, which had the first embeddable video player among the major video producers in the United States, will soon launch a player which provides embed codes for specific segments. The new player will also be resizable and will carry forms of advertising, deemed acceptable on off domain sites, meaning no pre-roll ads. These are some of the comments by Charlie Tillinghast, president and publisher of msnbc.com in response to answers from Rafat Ali, editor and pubisher of paidContent. Rafat was one of the co-moderators of the recent Beet.TV Online Video Roundtable which was held at msnbc.com's New York headquarters at 30 Rock. Andy Plesser, Executive Producer msnbc.com, which had the first embeddable video player among the major video producers in the United States, will soon launch a player which provides embed codes for specific segments. The new player will also be resizable and will carry forms of advertising, deemed acceptable on off domain sites, meaning no pre-roll ads. These are some of the comments by Charlie Tillinghast, president and publisher of msnbc.com in response to answers from Rafat Ali, editor and pubisher of paidContent. Rafat was one of the co-moderators of the recent Beet.TV Online Video Roundtable which was held at msnbc.com's New York headquarters at 30 Rock. Andy Plesser, Executive Producer msnbc.com, which had the first embeddable video player among the major video producers in the United States, will soon launch a player which provides embed codes for specific segments. The new player will also be resizable and will carry forms of advertising, deemed acceptable on off domain sites, meaning no pre-roll ads. These are some of the comments by Charlie Tillinghast, president and publisher of msnbc.com in response to answers from Rafat Ali, editor and pubisher of paidContent. Rafat was one of the co-moderators of the recent Beet.TV Online Video Roundtable which was held at msnbc.com's New York headquarters at 30 Rock. Andy Plesser, Executive Producer tag:odeo.com,2009-10-29,25406244 Thu, 29 Oct 2009 14:30:29 -0700 no Beet.TV Technology, Online Video, charles tillinghast, msnbc.com, rafat ali http://forum.odeo.com/episodes/25398841-Why-TV-Everywhere-Will-Be-Bigger-than-the-Cable-Giants "TV Everywhere," the emerging strategy of cable giants Comcast and Time Warner to allow web users to log onto cable offerings online, has broad implications for the content industry. During the Beet.TV Online Video Roundtable, moderator Rafat Ali posed the question about the prospects of "TV Everywhere." Answering the question was Bob Mason, CTO and co-founder of Brightcove. He explains how the technology and its system of rights management will establish a syndication scheme for online video. Frank Babieri, CEO of Transpera, adds that he success of mobile bodes well for TV Everywhere. Andy Plesser, Executive Producer "TV Everywhere," the emerging strategy of cable giants Comcast and Time Warner to allow web users to log onto cable offerings online, has broad implications for the content industry. During the Beet.TV Online Video Roundtable, moderator Rafat Ali posed the question about the prospects of "TV Everywhere." Answering the question was Bob Mason, CTO and co-founder of Brightcove. He explains how the technology and its system of rights management will establish a syndication scheme for online video. Frank Babieri, CEO of Transpera, adds that he success of mobile bodes well for TV Everywhere. Andy Plesser, Executive Producer "TV Everywhere," the emerging strategy of cable giants Comcast and Time Warner to allow web users to log onto cable offerings online, has broad implications for the content industry. During the Beet.TV Online Video Roundtable, moderator Rafat Ali posed the question about the prospects of "TV Everywhere." Answering the question was Bob Mason, CTO and co-founder of Brightcove. He explains how the technology and its system of rights management will establish a syndication scheme for online video. Frank Babieri, CEO of Transpera, adds that he success of mobile bodes well for TV Everywhere. Andy Plesser, Executive Producer tag:odeo.com,2009-10-29,25398841 Thu, 29 Oct 2009 14:27:26 -0700 no Beet.TV Technology, Brightcove, comcast, transpera, cable tv, TV Everywhere http://forum.odeo.com/episodes/25398847-Advertisers-Metrics-around-Online-Video-Essential Advertisers want to know more about their neighbors, and brands want to know who they're running next to and whether their ads are live in safe online environments, said Jayant Kadambi, co-founder and president of online video ad network YuMe. We caught up with him at the Beet.TV Online Video Roundtable last month. As marketers seek scale online with online video, they also want data on where the videos are embedded, he explained. "As video goes from TV to online videos to live to widgets, we give them all the information required so they feel comfortable advertising at scale," he said. That includes data on whether an ad plays next to another ad and what type of content it runs against. Technologies like AdSafe and ad networks like Brand.net are also focused on managing the environments in which ads live online. To deliver the right ads to the right consumers, YuMe relies on consumers' content preferences. "If this is 'Heroes,' based on the data associated with that content we know... Advertisers want to know more about their neighbors, and brands want to know who they're running next to and whether their ads are live in safe online environments, said Jayant Kadambi, co-founder and president of online video ad network YuMe. We caught up with him at the Beet.TV Online Video Roundtable last month. As marketers seek scale online with online video, they also want data on where the videos are embedded, he explained. "As video goes from TV to online videos to live to widgets, we give them all the information required so they feel comfortable advertising at scale," he said. That includes data on whether an ad plays next to another ad and what type of content it runs against. Technologies like AdSafe and ad networks like Brand.net are also focused on managing the environments in which ads live online. To deliver the right ads to the right consumers, YuMe relies on consumers' content preferences. "If this is 'Heroes,' based on the data associated with that content we know people 18 to 49 who like dramas watch 'Heroes' and we can use that to place the right ad," Kadambi explained. He added that YuMe doesn't rely much on cookie data and leans instead on user behavior. In general, ad networks also rely on a range of data sources such as Next Action, Blue Kai, RapLeaf, and others to verify audiences and to deliver ads to the right viewers. Daisy Whitney, Senior Producer Disclaimer: YuMe was the sponsor of last month's Beet.TV Online Video Roundtable Advertisers want to know more about their neighbors, and brands want to know who they're running next to and whether their ads are live in safe online environments, said Jayant Kadambi, co-founder and president of online video ad network YuMe. We caught up with him at the Beet.TV Online Video Roundtable last month. As marketers seek scale online with online video, they also want data on where the videos are embedded, he explained. "As video goes from TV to online videos to live to widgets, we give them all the information required so they feel comfortable advertising at scale," he said. That includes data on whether an ad plays next to another ad and what type of content it runs against. Technologies like AdSafe and ad networks like Brand.net are also focused on managing the environments in which ads live online. To deliver the right ads to the right consumers, YuMe relies on consumers' content preferences. "If this is 'Heroes,' based on the data associated with that content we know people 18 to 49 who like dramas watch 'Heroes' and we can use that to place the right ad," Kadambi explained. He added that YuMe doesn't rely much on cookie data and leans instead on user behavior. In general, ad networks also rely on a range of data sources such as Next Action, Blue Kai, RapLeaf, and others to verify audiences and to deliver ads to the right viewers. Daisy Whitney, Senior Producer Disclaimer: YuMe was the sponsor of last month's Beet.TV Online Video Roundtable tag:odeo.com,2009-10-28,25398847 Wed, 28 Oct 2009 12:58:49 -0700 no Beet.TV Business, advertising, Online Video, YuMe http://forum.odeo.com/episodes/25398849-Mobile-Video-is-Getting-Higher-Ad-Rates-than-Online Transpera, the largest mobile video ad network in North America, has lined up many of the industry's leading publishers including msnbc.com, CBS.com, Showtime, Disney and MTV. In this interview, Transpera CEO Frank Barbieri explains video advertising is working well for publishers. He says that inventory is nearly sold out for Q4 and publishers are enjoying substanially higher advertising rates to comparable online ads. I spoke with him before the Beet.TV Online Video Roundtable in New York. Andy Plesser, Executive Producer Transpera, the largest mobile video ad network in North America, has lined up many of the industry's leading publishers including msnbc.com, CBS.com, Showtime, Disney and MTV. In this interview, Transpera CEO Frank Barbieri explains video advertising is working well for publishers. He says that inventory is nearly sold out for Q4 and publishers are enjoying substanially higher advertising rates to comparable online ads. I spoke with him before the Beet.TV Online Video Roundtable in New York. Andy Plesser, Executive Producer Transpera, the largest mobile video ad network in North America, has lined up many of the industry's leading publishers including msnbc.com, CBS.com, Showtime, Disney and MTV. In this interview, Transpera CEO Frank Barbieri explains video advertising is working well for publishers. He says that inventory is nearly sold out for Q4 and publishers are enjoying substanially higher advertising rates to comparable online ads. I spoke with him before the Beet.TV Online Video Roundtable in New York. Andy Plesser, Executive Producer tag:odeo.com,2009-10-28,25398849 Wed, 28 Oct 2009 12:53:54 -0700 no Beet.TV Technology, Mobile Video, beet.tv, online advertising, iphones, andy plesser, frank barbieri, tanspera http://forum.odeo.com/episodes/25398850-Custom-Video-Creative-Yields-Three-Times-Click-Through-YuMe-CEO Online video ad network YuMe is generating engagement rates that are as much as three to four times higher or custom spots than for pre-rolls. That's what YuMe's CEO Michael Mathieu told Beet.TV during a recent interview in New York. The company served up more than three billion video ads through the third quarter of this year and custom spots are generating as high as a 5% click-through rate, or engagement rate. That compares to pre-rolls, which generate a bit higher than one percent interaction, YuMe found. On average the engagement for customized spots is double a pre-roll. However, pre-rolls are still the dominant ad format in online video and account for 95% of the ads YuMe delivers. Some of the clients YuMe has served up tailored ads for include Axe, Dove, Vitamin Water, Universal Pictures and LandRover. The company recently released a study detailing click-through rates for various types of video ads. "We can customize so the ad envelopes the whole screen and you're not just ... Online video ad network YuMe is generating engagement rates that are as much as three to four times higher or custom spots than for pre-rolls. That's what YuMe's CEO Michael Mathieu told Beet.TV during a recent interview in New York. The company served up more than three billion video ads through the third quarter of this year and custom spots are generating as high as a 5% click-through rate, or engagement rate. That compares to pre-rolls, which generate a bit higher than one percent interaction, YuMe found. On average the engagement for customized spots is double a pre-roll. However, pre-rolls are still the dominant ad format in online video and account for 95% of the ads YuMe delivers. Some of the clients YuMe has served up tailored ads for include Axe, Dove, Vitamin Water, Universal Pictures and LandRover. The company recently released a study detailing click-through rates for various types of video ads. "We can customize so the ad envelopes the whole screen and you're not just watching within the player," he said. "We see up to 5% click yields when people really take the time to develop creative that is online-specific and have the opportunity to engage the audience versus taking a TV ad and sticking it in front of the content." Because of the success with tailored ads, YuMe is exploring additional types of online video ad formats such as embedding ad units in the video. "If someone is watching Beet.TV there might be a white space to the right of you and there could be an ad there selling a product. We will see more embeddable ads within video that is contextually relevant and focuses on the user. Ads around the video player will start to disappear," he said. Daisy Whitney, Senior Producer Disclaimer: YuMe was the sponsor of the Beet.TV Online Video Roundtable. Online video ad network YuMe is generating engagement rates that are as much as three to four times higher or custom spots than for pre-rolls. That's what YuMe's CEO Michael Mathieu told Beet.TV during a recent interview in New York. The company served up more than three billion video ads through the third quarter of this year and custom spots are generating as high as a 5% click-through rate, or engagement rate. That compares to pre-rolls, which generate a bit higher than one percent interaction, YuMe found. On average the engagement for customized spots is double a pre-roll. However, pre-rolls are still the dominant ad format in online video and account for 95% of the ads YuMe delivers. Some of the clients YuMe has served up tailored ads for include Axe, Dove, Vitamin Water, Universal Pictures and LandRover. The company recently released a study detailing click-through rates for various types of video ads. "We can customize so the ad envelopes the whole screen and you're not just watching within the player," he said. "We see up to 5% click yields when people really take the time to develop creative that is online-specific and have the opportunity to engage the audience versus taking a TV ad and sticking it in front of the content." Because of the success with tailored ads, YuMe is exploring additional types of online video ad formats such as embedding ad units in the video. "If someone is watching Beet.TV there might be a white space to the right of you and there could be an ad there selling a product. We will see more embeddable ads within video that is contextually relevant and focuses on the user. Ads around the video player will start to disappear," he said. Daisy Whitney, Senior Producer Disclaimer: YuMe was the sponsor of the Beet.TV Online Video Roundtable. tag:odeo.com,2009-10-28,25398850 Wed, 28 Oct 2009 12:51:14 -0700 no Beet.TV Technology, advertising, Online Video, YuMe, michael mathieu http://forum.odeo.com/episodes/25398851-The-Changing-Strategy-of-Online-Video-Syndication-Put-Your-Player-Where-You-Want-It While many video publishers seek the widest possible distribution of their videos through an embeddable player and Media RSS, some like HealthiNation and Virgin Media, are using a syndicated player which is placed on specific sites. Controlling the "off domain" strategy is important for many publishers: Some are caution about where their videos will appear, often reflecting the concern of advertisers. For other there rights issues with their content. Others, like msnbc.com are seeking to monetize their embeddable player with subtle advertising -- not the more lucrative pre-roll advertising. Charlie Tillinghast, president and publisher explained this to me last week. Last week in New York, after the Beet.TV Online Video Roundtable, I sat down with Bob Mason, co-founder and CTO of Brightcove. We spoke about this emerging syndication strategy. Today, Brightcove announced a deal to manage video publishing and syndication. Andy Plesser, Executive Producer While many video publishers seek the widest possible distribution of their videos through an embeddable player and Media RSS, some like HealthiNation and Virgin Media, are using a syndicated player which is placed on specific sites. Controlling the "off domain" strategy is important for many publishers: Some are caution about where their videos will appear, often reflecting the concern of advertisers. For other there rights issues with their content. Others, like msnbc.com are seeking to monetize their embeddable player with subtle advertising -- not the more lucrative pre-roll advertising. Charlie Tillinghast, president and publisher explained this to me last week. Last week in New York, after the Beet.TV Online Video Roundtable, I sat down with Bob Mason, co-founder and CTO of Brightcove. We spoke about this emerging syndication strategy. Today, Brightcove announced a deal to manage video publishing and syndication. Andy Plesser, Executive Producer While many video publishers seek the widest possible distribution of their videos through an embeddable player and Media RSS, some like HealthiNation and Virgin Media, are using a syndicated player which is placed on specific sites. Controlling the "off domain" strategy is important for many publishers: Some are caution about where their videos will appear, often reflecting the concern of advertisers. For other there rights issues with their content. Others, like msnbc.com are seeking to monetize their embeddable player with subtle advertising -- not the more lucrative pre-roll advertising. Charlie Tillinghast, president and publisher explained this to me last week. Last week in New York, after the Beet.TV Online Video Roundtable, I sat down with Bob Mason, co-founder and CTO of Brightcove. We spoke about this emerging syndication strategy. Today, Brightcove announced a deal to manage video publishing and syndication. Andy Plesser, Executive Producer tag:odeo.com,2009-10-28,25398851 Wed, 28 Oct 2009 10:11:16 -0700 no Beet.TV Brightcove, art, beet.tv, virgin media http://forum.odeo.com/episodes/25398852-Crush-It-Goes-Multimedia-Gary-Vaynerchuk-s-Book-is-Now-a-Vook Gary Vaynerchuk, the Internet video/social media phenomenon, is having his book "Crush It" published as a 'vook," a digital version with video and text. The multimedia product has been created by Vook, and Emeryville, California-based company and HarperStudio, a unit of NewsCorp. Here is the company press release. These vooks are available at the Vook website and on the Apples iTunes store. More about Vook and its founder Brad Inman in a story up on paidContent today. Gary's "Chapter" about his beloved Jets Debut on Beet.TV Here on Beet.TV, we have the Web debut of video "page" from the Crush It vook -- a visit with Gary in the parking lot of Giants Stadium before a Jets game. An avid van, he says he hasn't missed a Jets home game in 21 years. Below is one of favorite Gary videos. He came the Beet.TV global headquarters to teach the staff about wine tasting. He told us to swish wine line mouthwash. Gary Vaynerchuk, the Internet video/social media phenomenon, is having his book "Crush It" published as a 'vook," a digital version with video and text. The multimedia product has been created by Vook, and Emeryville, California-based company and HarperStudio, a unit of NewsCorp. Here is the company press release. These vooks are available at the Vook website and on the Apples iTunes store. More about Vook and its founder Brad Inman in a story up on paidContent today. Gary's "Chapter" about his beloved Jets Debut on Beet.TV Here on Beet.TV, we have the Web debut of video "page" from the Crush It vook -- a visit with Gary in the parking lot of Giants Stadium before a Jets game. An avid van, he says he hasn't missed a Jets home game in 21 years. Below is one of favorite Gary videos. He came the Beet.TV global headquarters to teach the staff about wine tasting. He told us to swish wine line mouthwash. Gary Vaynerchuk, the Internet video/social media phenomenon, is having his book "Crush It" published as a 'vook," a digital version with video and text. The multimedia product has been created by Vook, and Emeryville, California-based company and HarperStudio, a unit of NewsCorp. Here is the company press release. These vooks are available at the Vook website and on the Apples iTunes store. More about Vook and its founder Brad Inman in a story up on paidContent today. Gary's "Chapter" about his beloved Jets Debut on Beet.TV Here on Beet.TV, we have the Web debut of video "page" from the Crush It vook -- a visit with Gary in the parking lot of Giants Stadium before a Jets game. An avid van, he says he hasn't missed a Jets home game in 21 years. Below is one of favorite Gary videos. He came the Beet.TV global headquarters to teach the staff about wine tasting. He told us to swish wine line mouthwash. tag:odeo.com,2009-10-27,25398852 Tue, 27 Oct 2009 11:37:46 -0700 no Beet.TV art http://forum.odeo.com/episodes/25398857-Tech-Advertising-on-Upswing-Wall-Street-Journal-Sees-Big-Uptick-in-Q4 We were encouraged to read today's Wall Street Journal report about the projected uptick in technology advertising for 2010. Journal reporters Ben Worthen and Jessica Vascellaro cite an IDC study which puts tech marketing dollars up over 3.5 percent for next year, versus the dismal 8.3percent drop this year. In the current quarter, big budgets are being spent by tech advertisers including both consumer and B2B companies Google, Microsoft, Yahoo! and Juniper Networks, the paper reports. "Big Uptick" at the Wall Street Journal For the Wall Street Journal, tech advertising has been a mainstay and it has been on the upswing recently. Brian Quinn, who heads online sale for the Journal, told me that 'we have seen a big uptick in tech advertising in Q4." Brian was a panelist at the Beet.TV Online Video Roundtable last week. I spoke with him about the monetization of the Journal's online video initiatives. He tells me that inventory is sold out. Andy Plesser, Executive Producer We were encouraged to read today's Wall Street Journal report about the projected uptick in technology advertising for 2010. Journal reporters Ben Worthen and Jessica Vascellaro cite an IDC study which puts tech marketing dollars up over 3.5 percent for next year, versus the dismal 8.3percent drop this year. In the current quarter, big budgets are being spent by tech advertisers including both consumer and B2B companies Google, Microsoft, Yahoo! and Juniper Networks, the paper reports. "Big Uptick" at the Wall Street Journal For the Wall Street Journal, tech advertising has been a mainstay and it has been on the upswing recently. Brian Quinn, who heads online sale for the Journal, told me that 'we have seen a big uptick in tech advertising in Q4." Brian was a panelist at the Beet.TV Online Video Roundtable last week. I spoke with him about the monetization of the Journal's online video initiatives. He tells me that inventory is sold out. Andy Plesser, Executive Producer We were encouraged to read today's Wall Street Journal report about the projected uptick in technology advertising for 2010. Journal reporters Ben Worthen and Jessica Vascellaro cite an IDC study which puts tech marketing dollars up over 3.5 percent for next year, versus the dismal 8.3percent drop this year. In the current quarter, big budgets are being spent by tech advertisers including both consumer and B2B companies Google, Microsoft, Yahoo! and Juniper Networks, the paper reports. "Big Uptick" at the Wall Street Journal For the Wall Street Journal, tech advertising has been a mainstay and it has been on the upswing recently. Brian Quinn, who heads online sale for the Journal, told me that 'we have seen a big uptick in tech advertising in Q4." Brian was a panelist at the Beet.TV Online Video Roundtable last week. I spoke with him about the monetization of the Journal's online video initiatives. He tells me that inventory is sold out. Andy Plesser, Executive Producer tag:odeo.com,2009-10-24,25398857 Sat, 24 Oct 2009 13:29:57 -0700 no Beet.TV Technology, wall street journal, Online Video, beet.tv, IDC, brian quinn http://forum.odeo.com/episodes/25375139-CNN-Pulls-UGC-Closer-with-Integration-of-iReport Having established iReport three years ago, CNN is the most established mainstream media organization publishing user generated content. With the launch today of the newly revamped CNN.com, the role of community content has been prominently elevated. It is now a regular section of the site. Although the contributions will labeled as "contributed," it will be more part of the CNN general offering. On Thursday in New York, I interviewed Leilia King who has run iReport from Atlanta. She was in New York for the big press kick-off. You can find more information about the site redesign and the new position of the iReport in the company's press release The new site went live last night. Here is the newly named CNN iReport. Andy Plesser, Executive Producer . Having established iReport three years ago, CNN is the most established mainstream media organization publishing user generated content. With the launch today of the newly revamped CNN.com, the role of community content has been prominently elevated. It is now a regular section of the site. Although the contributions will labeled as "contributed," it will be more part of the CNN general offering. On Thursday in New York, I interviewed Leilia King who has run iReport from Atlanta. She was in New York for the big press kick-off. You can find more information about the site redesign and the new position of the iReport in the company's press release The new site went live last night. Here is the newly named CNN iReport. Andy Plesser, Executive Producer . Having established iReport three years ago, CNN is the most established mainstream media organization publishing user generated content. With the launch today of the newly revamped CNN.com, the role of community content has been prominently elevated. It is now a regular section of the site. Although the contributions will labeled as "contributed," it will be more part of the CNN general offering. On Thursday in New York, I interviewed Leilia King who has run iReport from Atlanta. She was in New York for the big press kick-off. You can find more information about the site redesign and the new position of the iReport in the company's press release The new site went live last night. Here is the newly named CNN iReport. Andy Plesser, Executive Producer . tag:odeo.com,2009-10-24,25375139 Sat, 24 Oct 2009 13:28:33 -0700 no Beet.TV citizen journalism, CNN, cnn.com, ireport, leila king http://forum.odeo.com/episodes/25381126-Madison-Avenue-Embracing-Video-Search-Sometimes-By-Passing-Paid-Content Search has now emerged as a leading driver of visits to online video ads and branded Web entertainment, media agency executive Robert Davis of OgilvyInteractive told Beet.TV during an interview at last week's Beet.TV online video round table in New York. "We are seeing a tremendous search value from video now. You can use video content almost as you use a banner ad or paid search -- as a drive-to mechanism to your site," said Davis, leader of the interactive video practice at OgilvyInteractive. Davis explained that Ogilvy applies the same metadata and search engine optimization techniques to video as it would to text content. The result is often an increase in traffic. "The search engines are out there and waiting. It's only in the last six months that search and video are starting to gel. The traffic we can drive off of search is sometimes enough for a campaign that they don't have to have a paid content," he said. Campaigns that have surfaced well in video search are often those o... Search has now emerged as a leading driver of visits to online video ads and branded Web entertainment, media agency executive Robert Davis of OgilvyInteractive told Beet.TV during an interview at last week's Beet.TV online video round table in New York. "We are seeing a tremendous search value from video now. You can use video content almost as you use a banner ad or paid search -- as a drive-to mechanism to your site," said Davis, leader of the interactive video practice at OgilvyInteractive. Davis explained that Ogilvy applies the same metadata and search engine optimization techniques to video as it would to text content. The result is often an increase in traffic. "The search engines are out there and waiting. It's only in the last six months that search and video are starting to gel. The traffic we can drive off of search is sometimes enough for a campaign that they don't have to have a paid content," he said. Campaigns that have surfaced well in video search are often those of business-to-business clients, he explained. That happens when their videos address business problems and provide answers in the content itself. That approach, in turn, makes the videos more findable because Web users will often search for the answer rather than the brand. They'll then find the video in the results and click through to watch and learn. "Answer the question of the consumer through your video content," Davis advised. The growing trend to search doesn't negate paid placements, but it's become a much larger factor in campaigns since the summer, he added. Daisy Whitney, Senior Producer Search has now emerged as a leading driver of visits to online video ads and branded Web entertainment, media agency executive Robert Davis of OgilvyInteractive told Beet.TV during an interview at last week's Beet.TV online video round table in New York. "We are seeing a tremendous search value from video now. You can use video content almost as you use a banner ad or paid search -- as a drive-to mechanism to your site," said Davis, leader of the interactive video practice at OgilvyInteractive. Davis explained that Ogilvy applies the same metadata and search engine optimization techniques to video as it would to text content. The result is often an increase in traffic. "The search engines are out there and waiting. It's only in the last six months that search and video are starting to gel. The traffic we can drive off of search is sometimes enough for a campaign that they don't have to have a paid content," he said. Campaigns that have surfaced well in video search are often those of business-to-business clients, he explained. That happens when their videos address business problems and provide answers in the content itself. That approach, in turn, makes the videos more findable because Web users will often search for the answer rather than the brand. They'll then find the video in the results and click through to watch and learn. "Answer the question of the consumer through your video content," Davis advised. The growing trend to search doesn't negate paid placements, but it's become a much larger factor in campaigns since the summer, he added. Daisy Whitney, Senior Producer tag:odeo.com,2009-10-24,25381126 Sat, 24 Oct 2009 13:26:55 -0700 no Beet.TV Technology, beet.tv, Ogilvy, online video advertising, video search http://forum.odeo.com/episodes/25362669-CNN-com-Has-6-Million-Followers-on-Twitter-Beating-1-Ashton-Kutcher-by-Over-2-Millon CNN.com has over 6 million followers on Twitter, to KC Estenson, Sr. VP and Gneral Manager of CNN.com. told Beet.TV in this interview. CNN is generally ranked the most popular media site on Twitter. On Twittercounter, CNN.com's Breaking News Twitter alone comes in at number 4 out of the top 100 with 2.8 million followers, compared with the The New York Times which has 2 million and is on the list at number 19. We're not sure how the comprehensive the industry ranking of Twitter follows is, but this 6 million is a big number, making CNN by far the biggest on Twitter, according to Tweetcounter which ranks Ashton Kutcher at number 1 with 3.8 million followers. I spoke with KC on Thursday evening after the big press event unveiling the new, heavily video centric cnn.com site which launches on Monday. We spoke about the redesign, live video and social media on the site. CNN.com has over 6 million followers on Twitter, to KC Estenson, Sr. VP and Gneral Manager of CNN.com. told Beet.TV in this interview. CNN is generally ranked the most popular media site on Twitter. On Twittercounter, CNN.com's Breaking News Twitter alone comes in at number 4 out of the top 100 with 2.8 million followers, compared with the The New York Times which has 2 million and is on the list at number 19. We're not sure how the comprehensive the industry ranking of Twitter follows is, but this 6 million is a big number, making CNN by far the biggest on Twitter, according to Tweetcounter which ranks Ashton Kutcher at number 1 with 3.8 million followers. I spoke with KC on Thursday evening after the big press event unveiling the new, heavily video centric cnn.com site which launches on Monday. We spoke about the redesign, live video and social media on the site. CNN.com has over 6 million followers on Twitter, to KC Estenson, Sr. VP and Gneral Manager of CNN.com. told Beet.TV in this interview. CNN is generally ranked the most popular media site on Twitter. On Twittercounter, CNN.com's Breaking News Twitter alone comes in at number 4 out of the top 100 with 2.8 million followers, compared with the The New York Times which has 2 million and is on the list at number 19. We're not sure how the comprehensive the industry ranking of Twitter follows is, but this 6 million is a big number, making CNN by far the biggest on Twitter, according to Tweetcounter which ranks Ashton Kutcher at number 1 with 3.8 million followers. I spoke with KC on Thursday evening after the big press event unveiling the new, heavily video centric cnn.com site which launches on Monday. We spoke about the redesign, live video and social media on the site. tag:odeo.com,2009-10-24,25362669 Sat, 24 Oct 2009 02:43:17 -0700 no Beet.TV Technology, twitter, cnn.com, cnn. kc estenson http://forum.odeo.com/episodes/25359196-Wall-Street-Journal-Debuts-Live-Video-Earnings-Coverage-with-Apple-Report The Wall Street Journal's twice-daily 8-minute show, the News Hub, expanded this week, with a live report on Monday's Apple earnings report. It was the first live television program for earnings. With the paper's television agreement with CNBC winding down, the Journal is putting more resources around its live programming. I visited the Journal newsroom a couple weeks back to interview the co-anchors of New Hub, Kelsey Hubbard and Simon Constable. Earlier, I published my interview with Deputy Managing Editor Alan Murray about the new show. Andy Plesser, Executive Producer The Wall Street Journal's twice-daily 8-minute show, the News Hub, expanded this week, with a live report on Monday's Apple earnings report. It was the first live television program for earnings. With the paper's television agreement with CNBC winding down, the Journal is putting more resources around its live programming. I visited the Journal newsroom a couple weeks back to interview the co-anchors of New Hub, Kelsey Hubbard and Simon Constable. Earlier, I published my interview with Deputy Managing Editor Alan Murray about the new show. Andy Plesser, Executive Producer The Wall Street Journal's twice-daily 8-minute show, the News Hub, expanded this week, with a live report on Monday's Apple earnings report. It was the first live television program for earnings. With the paper's television agreement with CNBC winding down, the Journal is putting more resources around its live programming. I visited the Journal newsroom a couple weeks back to interview the co-anchors of New Hub, Kelsey Hubbard and Simon Constable. Earlier, I published my interview with Deputy Managing Editor Alan Murray about the new show. Andy Plesser, Executive Producer tag:odeo.com,2009-10-23,25359196 Fri, 23 Oct 2009 12:49:04 -0700 no Beet.TV Business, apple, wall street journal, Online Video, beet.tv http://forum.odeo.com/episodes/25359197-Exclusive-CNN-com-Taking-on-the-HuffPo-and-Daily-Beast-as-an-Opinion-Destination CNN.com has taken notice of the Huffington Post and the Daily Beast as "opinion destinations" and wants a "horse in that race," CNN.com General Manager KC Estenson told me last night, after the industry introduction of the revamped cnn.com site. At an after-event party at the Hudson, we sat down for this chat. He said that Arianna Huffington and Tina Brown, founder of the Daily Beas, had done a "really nice things" with their sites. He said that CNN.com already has a stable of 100 contributors, both inside and outside CNN, and wants to build out the effort by surfacing them in a new page called CNN Opinion, which goes live on Monday as part o the site redesign. He said he plans to add as many as 10 new contributors a month. He said that in addition to the text contributions, CNN.com will feature videos of the contributors -- sometimes produced and submitted by the contributors and others produced by CNN.com. Last night, CNN announced three new contributors, conservative commentator ... CNN.com has taken notice of the Huffington Post and the Daily Beast as "opinion destinations" and wants a "horse in that race," CNN.com General Manager KC Estenson told me last night, after the industry introduction of the revamped cnn.com site. At an after-event party at the Hudson, we sat down for this chat. He said that Arianna Huffington and Tina Brown, founder of the Daily Beas, had done a "really nice things" with their sites. He said that CNN.com already has a stable of 100 contributors, both inside and outside CNN, and wants to build out the effort by surfacing them in a new page called CNN Opinion, which goes live on Monday as part o the site redesign. He said he plans to add as many as 10 new contributors a month. He said that in addition to the text contributions, CNN.com will feature videos of the contributors -- sometimes produced and submitted by the contributors and others produced by CNN.com. Last night, CNN announced three new contributors, conservative commentator David Frum, actor John Leguizamo and social media blogger Pete Cashmore. Andy Plesser, Executive Producer CNN.com has taken notice of the Huffington Post and the Daily Beast as "opinion destinations" and wants a "horse in that race," CNN.com General Manager KC Estenson told me last night, after the industry introduction of the revamped cnn.com site. At an after-event party at the Hudson, we sat down for this chat. He said that Arianna Huffington and Tina Brown, founder of the Daily Beas, had done a "really nice things" with their sites. He said that CNN.com already has a stable of 100 contributors, both inside and outside CNN, and wants to build out the effort by surfacing them in a new page called CNN Opinion, which goes live on Monday as part o the site redesign. He said he plans to add as many as 10 new contributors a month. He said that in addition to the text contributions, CNN.com will feature videos of the contributors -- sometimes produced and submitted by the contributors and others produced by CNN.com. Last night, CNN announced three new contributors, conservative commentator David Frum, actor John Leguizamo and social media blogger Pete Cashmore. Andy Plesser, Executive Producer tag:odeo.com,2009-10-23,25359197 Fri, 23 Oct 2009 09:54:58 -0700 no Beet.TV Business, CNN, huffington post, beet.tv, cnn.com, kc estenson, daily beast arianna huffington, tina brown http://forum.odeo.com/episodes/25349612-Patent-Trouble-Nokia-Sues-Apple-in-U-S-Court-Over-iPhone ESPOO, FINLAND - Earlier today Nokia filed suit in a U.S. federal court alleging patent infringement by Apple and iPhone. The Wall Street Journal reports the matter has to do with wireless standards. ESPOO, FINLAND - Earlier today Nokia filed suit in a U.S. federal court alleging patent infringement by Apple and iPhone. The Wall Street Journal reports the matter has to do with wireless standards. ESPOO, FINLAND - Earlier today Nokia filed suit in a U.S. federal court alleging patent infringement by Apple and iPhone. The Wall Street Journal reports the matter has to do with wireless standards. tag:odeo.com,2009-10-22,25349612 Thu, 22 Oct 2009 10:52:55 -0700 no Beet.TV Technology, iphone, nokia, apple http://forum.odeo.com/episodes/25370935-Microsoft-Claims-10X-Engagement-with-Sunday-Night-Football-on-NBCSports-com Microsoft's Silverlight software is powering the new videoplayer used by NBCSports.com for Sunday Sunday Night Football. Microsoft's Silverlight software is powering the new videoplayer used by NBCSports.com for Sunday Sunday Night Football. Microsoft's Silverlight software is powering the new videoplayer used by NBCSports.com for Sunday Sunday Night Football. tag:odeo.com,2009-10-22,25370935 Thu, 22 Oct 2009 08:32:03 -0700 no Beet.TV Technology, microsoft, nfl, silverlight, nbc sports http://forum.odeo.com/episodes/25344990-Believe-It-Niche-Video-News-Producers-like-Beet-TV-Can-Make-It As an online video news source, msnbc.com has the enormous advantage, with resources of NBC, but the opportunities exist for niche video news producers who focus on a niche areas and use low cost digital news gathering can succeed. I interviewed Charlie Tillinghast, president and publisher of msnbc.com on Sixth Avenue on Tuesday afternoon, just before we started our Beet.TV Online Video Roundable, which was hosted by Charlie at the msnbc.com Digital Cafe at 30 Rock. As an online video news source, msnbc.com has the enormous advantage, with resources of NBC, but the opportunities exist for niche video news producers who focus on a niche areas and use low cost digital news gathering can succeed. I interviewed Charlie Tillinghast, president and publisher of msnbc.com on Sixth Avenue on Tuesday afternoon, just before we started our Beet.TV Online Video Roundable, which was hosted by Charlie at the msnbc.com Digital Cafe at 30 Rock. As an online video news source, msnbc.com has the enormous advantage, with resources of NBC, but the opportunities exist for niche video news producers who focus on a niche areas and use low cost digital news gathering can succeed. I interviewed Charlie Tillinghast, president and publisher of msnbc.com on Sixth Avenue on Tuesday afternoon, just before we started our Beet.TV Online Video Roundable, which was hosted by Charlie at the msnbc.com Digital Cafe at 30 Rock. tag:odeo.com,2009-10-22,25344990 Thu, 22 Oct 2009 03:35:37 -0700 no Beet.TV Technology, Online Video, beet.tv, nbc news, charles tillinghast, msnbc.com, andy plesser http://forum.odeo.com/episodes/25354695-Exclusive-Msnbc-com-Readies-Sizable-Embeddable-Player-for-Blogs-Facebook-also-In-Player-Contextual-Video-Ad-Displays-Ready-to-Roll msnbc.com, was the first major video provider to provide an embeddable player, allowing users to play videos on their sites. Finding widespread adoption of the player "off domain," the company is further nurturing the process by allowing a its player to be resizeds so it can fit into various page formats on sites and on Facebook. For its video player on the site, the company is about to introduce a contextual advertising video engine, which surfaces up thumbnails of ads related to subjects watched. Charlie Tillinghast, president and publisher of msnbc.com, the online venture of Microsoft and NBC Universal, shared these developments in this interview conducted on Tuesday afternoon in midtown Manhattan. Expect to see these developments soon. Charlie was the co-host of the Beet.TV Online Video Roundtable this week. He spoke about his company's use of embeddable video. You can tune into the repeating Webcast of the event. Andy Plesser, Executive Producer msnbc.com, was the first major video provider to provide an embeddable player, allowing users to play videos on their sites. Finding widespread adoption of the player "off domain," the company is further nurturing the process by allowing a its player to be resizeds so it can fit into various page formats on sites and on Facebook. For its video player on the site, the company is about to introduce a contextual advertising video engine, which surfaces up thumbnails of ads related to subjects watched. Charlie Tillinghast, president and publisher of msnbc.com, the online venture of Microsoft and NBC Universal, shared these developments in this interview conducted on Tuesday afternoon in midtown Manhattan. Expect to see these developments soon. Charlie was the co-host of the Beet.TV Online Video Roundtable this week. He spoke about his company's use of embeddable video. You can tune into the repeating Webcast of the event. Andy Plesser, Executive Producer msnbc.com, was the first major video provider to provide an embeddable player, allowing users to play videos on their sites. Finding widespread adoption of the player "off domain," the company is further nurturing the process by allowing a its player to be resizeds so it can fit into various page formats on sites and on Facebook. For its video player on the site, the company is about to introduce a contextual advertising video engine, which surfaces up thumbnails of ads related to subjects watched. Charlie Tillinghast, president and publisher of msnbc.com, the online venture of Microsoft and NBC Universal, shared these developments in this interview conducted on Tuesday afternoon in midtown Manhattan. Expect to see these developments soon. Charlie was the co-host of the Beet.TV Online Video Roundtable this week. He spoke about his company's use of embeddable video. You can tune into the repeating Webcast of the event. Andy Plesser, Executive Producer tag:odeo.com,2009-10-21,25354695 Wed, 21 Oct 2009 18:52:14 -0700 no Beet.TV Technology, Facebook, Online Video, beet.tv, msnbc.com, embeddable player http://forum.odeo.com/episodes/25317234-New-Research-from-Music-Choice-Exercise-TV-Suggests-VOD-a-Strong-Medium-for-Ads Video-on-demand network Music Choice reported that its viewers watch 83% of all ad messages, an incredibly high completion rate suggesting VOD on cable TV could be one of the most powerful ad mediums. In my New Media Minute I analyze the numbers in this week's episode and also considers the success digital and VOD network Exercise TV is having in drumming up high purchase rates for its advertising partners.  Editor's Note:  Daisy's New Media Minute is produced and sponsored separately from Beet.TV.  We are pleased to publish her segment regularly here.  AP Video-on-demand network Music Choice reported that its viewers watch 83% of all ad messages, an incredibly high completion rate suggesting VOD on cable TV could be one of the most powerful ad mediums. In my New Media Minute I analyze the numbers in this week's episode and also considers the success digital and VOD network Exercise TV is having in drumming up high purchase rates for its advertising partners.  Editor's Note:  Daisy's New Media Minute is produced and sponsored separately from Beet.TV.  We are pleased to publish her segment regularly here.  AP Video-on-demand network Music Choice reported that its viewers watch 83% of all ad messages, an incredibly high completion rate suggesting VOD on cable TV could be one of the most powerful ad mediums. In my New Media Minute I analyze the numbers in this week's episode and also considers the success digital and VOD network Exercise TV is having in drumming up high purchase rates for its advertising partners.  Editor's Note:  Daisy's New Media Minute is produced and sponsored separately from Beet.TV.  We are pleased to publish her segment regularly here.  AP tag:odeo.com,2009-10-20,25317234 Tue, 20 Oct 2009 07:09:51 -0700 no Beet.TV Videoblogging, new media minute, daisy whitney, natpe, music choice, exercise tv http://forum.odeo.com/episodes/25321997-1Cast-Adds-E-Style-Boxee-as-Partner-to-Expand-Personalized-News-Playlists Personalized online video news service 1Cast said it's inked deals with E! and Style to bring their content to its users, marking 1Cast's expansion into the entertainment category. The company also has partnered with Web-to-TV service Boxee. 1Cast is a Web and mobile video service that lets users assemble playlists on news topics of interest and then have related videos delivered to their desktop, mobile phone and now on TVs via Boxee. Existing content partners include Reuters, Bloomberg, Dow Jones and others. "We created a platform to find a curated experience," 1Cast President Anthony Bontrager told Beet.TV during an interview. "Consumers can come and search for the topics they want to follow and we create a linear feed on that topics with stories from Reuters, Bloomberg, BBC." The approach gives users flexibility to watch the topics they want from a variety of sources, which in turn can expose viewers to news outlets they might not have watched before. "If you are Fox, it's hard ... Personalized online video news service 1Cast said it's inked deals with E! and Style to bring their content to its users, marking 1Cast's expansion into the entertainment category. The company also has partnered with Web-to-TV service Boxee. 1Cast is a Web and mobile video service that lets users assemble playlists on news topics of interest and then have related videos delivered to their desktop, mobile phone and now on TVs via Boxee. Existing content partners include Reuters, Bloomberg, Dow Jones and others. "We created a platform to find a curated experience," 1Cast President Anthony Bontrager told Beet.TV during an interview. "Consumers can come and search for the topics they want to follow and we create a linear feed on that topics with stories from Reuters, Bloomberg, BBC." The approach gives users flexibility to watch the topics they want from a variety of sources, which in turn can expose viewers to news outlets they might not have watched before. "If you are Fox, it's hard to get in front of a CNBC viewer," Bontrager said. "But by participating in 1Cast, you will be a part of a story that includes these other programmer and if your story resonates there is a likelihood they may traffic your site."' 1Cast makes money via ads placed in between every one to two clips it delivers. Beta users have been watching 3.2 million video clips per month with 1Cast. The company also launched a new user interface for the service letting users share videos more easily through social networks and browse multiple content categories. 1Cast said its users visit the site up to four times daily and spend nearly 30 minutes watching content.Daisy Whitney, Senior Producer Personalized online video news service 1Cast said it's inked deals with E! and Style to bring their content to its users, marking 1Cast's expansion into the entertainment category. The company also has partnered with Web-to-TV service Boxee. 1Cast is a Web and mobile video service that lets users assemble playlists on news topics of interest and then have related videos delivered to their desktop, mobile phone and now on TVs via Boxee. Existing content partners include Reuters, Bloomberg, Dow Jones and others. "We created a platform to find a curated experience," 1Cast President Anthony Bontrager told Beet.TV during an interview. "Consumers can come and search for the topics they want to follow and we create a linear feed on that topics with stories from Reuters, Bloomberg, BBC." The approach gives users flexibility to watch the topics they want from a variety of sources, which in turn can expose viewers to news outlets they might not have watched before. "If you are Fox, it's hard to get in front of a CNBC viewer," Bontrager said. "But by participating in 1Cast, you will be a part of a story that includes these other programmer and if your story resonates there is a likelihood they may traffic your site."' 1Cast makes money via ads placed in between every one to two clips it delivers. Beta users have been watching 3.2 million video clips per month with 1Cast. The company also launched a new user interface for the service letting users share videos more easily through social networks and browse multiple content categories. 1Cast said its users visit the site up to four times daily and spend nearly 30 minutes watching content.Daisy Whitney, Senior Producer tag:odeo.com,2009-10-19,25321997 Mon, 19 Oct 2009 19:05:52 -0700 no Beet.TV Technology, Online Video, 1cast. online news http://forum.odeo.com/episodes/25310732-A-New-Frontier-of-Video-Search-Facial-and-Scene-Recognition-Converted-to-Metadata A Research Triangle, North Carolina company called DigitalSmiths has developed a technology to recognize faces and scenes and convert that information for publishers to index content. A Research Triangle, North Carolina company called DigitalSmiths has developed a technology to recognize faces and scenes and convert that information for publishers to index content. A Research Triangle, North Carolina company called DigitalSmiths has developed a technology to recognize faces and scenes and convert that information for publishers to index content. tag:odeo.com,2009-10-16,25310732 Fri, 16 Oct 2009 18:45:42 -0700 no Beet.TV Technology, facial recognition, video search, Digitalsmiths http://forum.odeo.com/episodes/25334438-Big-in-Brussels-Kyte-powers-NATO-Secretary-General-s-Videoblog How far has the online video business expanded beyond its entertainment roots? So far that the secretary general of NATO is keeping a video blog to stay connected with member countries... How far has the online video business expanded beyond its entertainment roots? So far that the secretary general of NATO is keeping a video blog to stay connected with member countries... How far has the online video business expanded beyond its entertainment roots? So far that the secretary general of NATO is keeping a video blog to stay connected with member countries... tag:odeo.com,2009-10-16,25334438 Fri, 16 Oct 2009 18:45:23 -0700 no Beet.TV Technology, Online Video, beet.tv, NATO, kyte, daisy whitney http://forum.odeo.com/episodes/25300695-TV-Everywhere-Will-be-Big-Win-for-the-Industry TV Everywhere, the big move by cable operators to put content on the Web for subscribers to watch programming on PC's and mobile devices, will be beneficial to many industry players, according to Will Richmond, industry consultant and editor of the authoritative site VideoNuze. We caught up with Will on Tuesday night at his industry event called ViideoSchmooze at the Hudson Theater in Times Square. Great turnout of 250 attendees and marquis sponsors in Akamai, FreeWheel, DigitalSmiths and others. I spoke off camera with Matt Stauss, Comcast Senior VP for New Media about his company's efforts around TV Everywhere. He told me that beta testing has gone well and the company is reading a public introduction with in a few weeks. He said that the service would offer just selected programs as a number of rights issues need to sorted out. Despite these issues, he said it is important to roll out the system now and have it grow. He suggested the platform is akin to the early days of cable te... TV Everywhere, the big move by cable operators to put content on the Web for subscribers to watch programming on PC's and mobile devices, will be beneficial to many industry players, according to Will Richmond, industry consultant and editor of the authoritative site VideoNuze. We caught up with Will on Tuesday night at his industry event called ViideoSchmooze at the Hudson Theater in Times Square. Great turnout of 250 attendees and marquis sponsors in Akamai, FreeWheel, DigitalSmiths and others. I spoke off camera with Matt Stauss, Comcast Senior VP for New Media about his company's efforts around TV Everywhere. He told me that beta testing has gone well and the company is reading a public introduction with in a few weeks. He said that the service would offer just selected programs as a number of rights issues need to sorted out. Despite these issues, he said it is important to roll out the system now and have it grow. He suggested the platform is akin to the early days of cable television, when just a few channels were provided. And, he suggested that eventually subscription to TV Everywhere will be offered to subscribers beyond the geographic footprint of where Comcast offers cable services. TV Everywhere is picking up more industry attention, including a new initiative from Nielsen to measure metrics an the emerging platform. Andy Plesser, Executive Producer TV Everywhere, the big move by cable operators to put content on the Web for subscribers to watch programming on PC's and mobile devices, will be beneficial to many industry players, according to Will Richmond, industry consultant and editor of the authoritative site VideoNuze. We caught up with Will on Tuesday night at his industry event called ViideoSchmooze at the Hudson Theater in Times Square. Great turnout of 250 attendees and marquis sponsors in Akamai, FreeWheel, DigitalSmiths and others. I spoke off camera with Matt Stauss, Comcast Senior VP for New Media about his company's efforts around TV Everywhere. He told me that beta testing has gone well and the company is reading a public introduction with in a few weeks. He said that the service would offer just selected programs as a number of rights issues need to sorted out. Despite these issues, he said it is important to roll out the system now and have it grow. He suggested the platform is akin to the early days of cable television, when just a few channels were provided. And, he suggested that eventually subscription to TV Everywhere will be offered to subscribers beyond the geographic footprint of where Comcast offers cable services. TV Everywhere is picking up more industry attention, including a new initiative from Nielsen to measure metrics an the emerging platform. Andy Plesser, Executive Producer tag:odeo.com,2009-10-16,25300695 Fri, 16 Oct 2009 18:43:18 -0700 no Beet.TV Technology, comcast, beet.tv, andy plesser, Will Richmond, VideoNuze, TV Everywhere http://forum.odeo.com/episodes/25362671-Alan-Murray-Deputy-Managing-Editor-of-the-Wall-Street-Journal Murray, who is in charge of the Wall Street Journal's online opertions, speaks about his approach to Twittter. Murray, who is in charge of the Wall Street Journal's online opertions, speaks about his approach to Twittter. Murray, who is in charge of the Wall Street Journal's online opertions, speaks about his approach to Twittter. tag:odeo.com,2009-10-16,25362671 Fri, 16 Oct 2009 18:41:49 -0700 no Beet.TV Technology, twitter, journalism, wall street journal, alan murray http://forum.odeo.com/episodes/25303365-Wall-Street-Journal-Expanding-Live-Web-Video-News-Programming Last month, the Wall Street Journal launched an initiative around live video programming, with two, eight-minute shows titled The News Hub, originating from the paper's newsroom. Last month, the Wall Street Journal launched an initiative around live video programming, with two, eight-minute shows titled The News Hub, originating from the paper's newsroom. Last month, the Wall Street Journal launched an initiative around live video programming, with two, eight-minute shows titled The News Hub, originating from the paper's newsroom. tag:odeo.com,2009-10-16,25303365 Fri, 16 Oct 2009 18:40:34 -0700 no Beet.TV Business, Online Video, beet.tv, alan murray, the wall street journal, WSJ.com http://forum.odeo.com/episodes/25297789-Online-Video-Initiative-at-The-Economist-Tea-is-Served-but-by-Whom The Economist, which has been quickly expanding online, is creating original online video with a weekly series entitled "Tea with the Economist." In Washington last week, I spoke with Brendan Greeley, the publication's multimedia editor. He is based in the Washington bureau, where he supervises the series and other programs. The 10-15 minute videos are conducted by Economist reporters and editors around the globe who pour tea and query their subjects. In keeping with the the longstanding policy of anonymity for editorial staffers, the journalists remain off camera, their voices heard with just a bit of a shoulder in the shot. The series debuted on regular basis in April. The economist.com had 25 million page views 3.6 million unique visitors in September, according to internal log numbers. The Economist on the Apple iTunes Store Brendan says that "Tea" is building up a following, particularly on Apple's iTunes He said that Apple has been a strong supporter of Economist, featuring it... The Economist, which has been quickly expanding online, is creating original online video with a weekly series entitled "Tea with the Economist." In Washington last week, I spoke with Brendan Greeley, the publication's multimedia editor. He is based in the Washington bureau, where he supervises the series and other programs. The 10-15 minute videos are conducted by Economist reporters and editors around the globe who pour tea and query their subjects. In keeping with the the longstanding policy of anonymity for editorial staffers, the journalists remain off camera, their voices heard with just a bit of a shoulder in the shot. The series debuted on regular basis in April. The economist.com had 25 million page views 3.6 million unique visitors in September, according to internal log numbers. The Economist on the Apple iTunes Store Brendan says that "Tea" is building up a following, particularly on Apple's iTunes He said that Apple has been a strong supporter of Economist, featuring its video and audio downloads prominently. He said that the Economist routinely has three of the top 100 most popular podcasts on iTunes. We met at a technology event at the Embassy of Finland where Brendan interviewed Sir Tim Berners-Lee for an upcoming segment. I also interviewed Sir Tim for Beet.TV. Economist Raises Online Subscription on Monday -- New Web Strategy Introduced this Week On Monday, the online annual subscription to the Economist in the U.S. goes to $95 from $79. This is for the "premium" version, which has much more extended content than the free site. Video and multimedia remain "ungated." More on the paper's online plans by Robert Andrews at paidContent. (These changes were implemented on Tuesday.) Andy Plesser, Executive Editor The Economist, which has been quickly expanding online, is creating original online video with a weekly series entitled "Tea with the Economist." In Washington last week, I spoke with Brendan Greeley, the publication's multimedia editor. He is based in the Washington bureau, where he supervises the series and other programs. The 10-15 minute videos are conducted by Economist reporters and editors around the globe who pour tea and query their subjects. In keeping with the the longstanding policy of anonymity for editorial staffers, the journalists remain off camera, their voices heard with just a bit of a shoulder in the shot. The series debuted on regular basis in April. The economist.com had 25 million page views 3.6 million unique visitors in September, according to internal log numbers. The Economist on the Apple iTunes Store Brendan says that "Tea" is building up a following, particularly on Apple's iTunes He said that Apple has been a strong supporter of Economist, featuring its video and audio downloads prominently. He said that the Economist routinely has three of the top 100 most popular podcasts on iTunes. We met at a technology event at the Embassy of Finland where Brendan interviewed Sir Tim Berners-Lee for an upcoming segment. I also interviewed Sir Tim for Beet.TV. Economist Raises Online Subscription on Monday -- New Web Strategy Introduced this Week On Monday, the online annual subscription to the Economist in the U.S. goes to $95 from $79. This is for the "premium" version, which has much more extended content than the free site. Video and multimedia remain "ungated." More on the paper's online plans by Robert Andrews at paidContent. (These changes were implemented on Tuesday.) Andy Plesser, Executive Editor tag:odeo.com,2009-10-15,25297789 Thu, 15 Oct 2009 15:42:21 -0700 no Beet.TV iTunes, Web Development and Sites, Economist, tea with the economist, brendan greeley http://forum.odeo.com/episodes/25292701-We-Are-Going-to-NewTeeVee-Live-An-Industry-Event-Not-to-Be-Missed SAN FRANCISCO -- NewTeeVee, the indispensable news source about the online video revolution, is getting ready to present its one-day conference in San Francisco on November 11. Great speaker and panel line-up and major networking opportunity. Daisy and Jeff will extensively cover the event for Beet.TV. Our pals Liz Gannes and Chris Albrecht, the co-editors of NewTeeVee, put together this little preview video about the event for us to share with you. We are delighted to be a media sponsor of the event. All the best to Om and whole GigaOM crew for a big success. In addition to taping numerous interviews, we will stream the sessions live right here on Beet.TV Andy Plesser, Executive Producer SAN FRANCISCO -- NewTeeVee, the indispensable news source about the online video revolution, is getting ready to present its one-day conference in San Francisco on November 11. Great speaker and panel line-up and major networking opportunity. Daisy and Jeff will extensively cover the event for Beet.TV. Our pals Liz Gannes and Chris Albrecht, the co-editors of NewTeeVee, put together this little preview video about the event for us to share with you. We are delighted to be a media sponsor of the event. All the best to Om and whole GigaOM crew for a big success. In addition to taping numerous interviews, we will stream the sessions live right here on Beet.TV Andy Plesser, Executive Producer SAN FRANCISCO -- NewTeeVee, the indispensable news source about the online video revolution, is getting ready to present its one-day conference in San Francisco on November 11. Great speaker and panel line-up and major networking opportunity. Daisy and Jeff will extensively cover the event for Beet.TV. Our pals Liz Gannes and Chris Albrecht, the co-editors of NewTeeVee, put together this little preview video about the event for us to share with you. We are delighted to be a media sponsor of the event. All the best to Om and whole GigaOM crew for a big success. In addition to taping numerous interviews, we will stream the sessions live right here on Beet.TV Andy Plesser, Executive Producer tag:odeo.com,2009-10-15,25292701 Thu, 15 Oct 2009 14:27:03 -0700 no Beet.TV Technology, newteevee, daisy whitney, Om Malik, liz gannes http://forum.odeo.com/episodes/25279580-Univision-Hot-for-Web-Shows-Network-Taking-Pitches After its first-ever Web series "Crossed Lives" drew more than two million views, the Spanish-language network Univision says it's planning an ambitious slate of ad-supported and original Web shows for the year ahead. In this week's New Media Minute, I report that the network is actively taking pitches from producers right now. The Spanish-language market is one of the few sectors of the media business still experiencing natural growth. In addition, this week's episode also highlights a non-traditional revenue opportunity that Web producer Scotty Iseri landed. Daisy Whitney Editor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish her segment regularly here. AP After its first-ever Web series "Crossed Lives" drew more than two million views, the Spanish-language network Univision says it's planning an ambitious slate of ad-supported and original Web shows for the year ahead. In this week's New Media Minute, I report that the network is actively taking pitches from producers right now. The Spanish-language market is one of the few sectors of the media business still experiencing natural growth. In addition, this week's episode also highlights a non-traditional revenue opportunity that Web producer Scotty Iseri landed. Daisy Whitney Editor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish her segment regularly here. AP After its first-ever Web series "Crossed Lives" drew more than two million views, the Spanish-language network Univision says it's planning an ambitious slate of ad-supported and original Web shows for the year ahead. In this week's New Media Minute, I report that the network is actively taking pitches from producers right now. The Spanish-language market is one of the few sectors of the media business still experiencing natural growth. In addition, this week's episode also highlights a non-traditional revenue opportunity that Web producer Scotty Iseri landed. Daisy Whitney Editor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish her segment regularly here. AP tag:odeo.com,2009-10-13,25279580 Tue, 13 Oct 2009 07:53:13 -0700 no Beet.TV The Mainstream Media, new media minute, daisy whitney, univision, spanish-language market, scotty iseri http://forum.odeo.com/episodes/25275551-Program-Alert-Live-From-MSNBC-com-30-Rock-It-s-Beet-TV-on-October-20 Daisy and I are very excited to announce our next online video roundtable set for Tuesday, October 20 from 3-6 p.m. ET. Great line-up of thought leaders from Adobe, Brigthtcove, CBS, Digitas, Microsoft, Ogily, Time Inc, Transpera the Time Inc., WPP the Wall Street Journal and YuMe. We will explore a number of topics including the emerging platforms for distribution, the online video strategy of marketers and the opporutunities for pubishers. Moderating the sessions will be Rafat Ali, editor and publisher of paidContent, Kevin Delaney, Sr. Deputy Managing Editor of the WSJ.com and Michael Learmonth, reporters at Advertising Age. Special thanks to Charlie Tillinghast and the crew at Msnbc.com for hosting us and to the folks at YuMe who are our partners and sponsor for the event. Please join us for the live streaming and chat. We will be streaming the event on the Beet.TV channel on Livestream. You can grab the embed code of channel and host our show too. Daisy did a little video which... Daisy and I are very excited to announce our next online video roundtable set for Tuesday, October 20 from 3-6 p.m. ET. Great line-up of thought leaders from Adobe, Brigthtcove, CBS, Digitas, Microsoft, Ogily, Time Inc, Transpera the Time Inc., WPP the Wall Street Journal and YuMe. We will explore a number of topics including the emerging platforms for distribution, the online video strategy of marketers and the opporutunities for pubishers. Moderating the sessions will be Rafat Ali, editor and publisher of paidContent, Kevin Delaney, Sr. Deputy Managing Editor of the WSJ.com and Michael Learmonth, reporters at Advertising Age. Special thanks to Charlie Tillinghast and the crew at Msnbc.com for hosting us and to the folks at YuMe who are our partners and sponsor for the event. Please join us for the live streaming and chat. We will be streaming the event on the Beet.TV channel on Livestream. You can grab the embed code of channel and host our show too. Daisy did a little video which we have pubished here. Hope you will tune in. Andy Plesser, Executive Producer Daisy and I are very excited to announce our next online video roundtable set for Tuesday, October 20 from 3-6 p.m. ET. Great line-up of thought leaders from Adobe, Brigthtcove, CBS, Digitas, Microsoft, Ogily, Time Inc, Transpera the Time Inc., WPP the Wall Street Journal and YuMe. We will explore a number of topics including the emerging platforms for distribution, the online video strategy of marketers and the opporutunities for pubishers. Moderating the sessions will be Rafat Ali, editor and publisher of paidContent, Kevin Delaney, Sr. Deputy Managing Editor of the WSJ.com and Michael Learmonth, reporters at Advertising Age. Special thanks to Charlie Tillinghast and the crew at Msnbc.com for hosting us and to the folks at YuMe who are our partners and sponsor for the event. Please join us for the live streaming and chat. We will be streaming the event on the Beet.TV channel on Livestream. You can grab the embed code of channel and host our show too. Daisy did a little video which we have pubished here. Hope you will tune in. Andy Plesser, Executive Producer tag:odeo.com,2009-10-12,25275551 Mon, 12 Oct 2009 15:53:47 -0700 no Beet.TV Business, microsoft, Adobe, cbs, Online Video, beet.tv, Ogilvy, transpera, andy plesser, time inc http://forum.odeo.com/episodes/25318856-Beet-TV-Links-up-with-NBC-on-Content-Deal-and-Owen-Thomas-is-my-Editor I'm very pleased to announce that Beet.TV has a syndication agreement with NBC Universal to provide our videos to NBCBayArea for its growing technology coverage spearheaded by Owen Thomas, a veteran digital journalist who is the Editorial Director of the Bay Area site. Beginning late last month, Beet.TV videos have been surfacing on NBCBayArea including clips of Carol Bartz, Tim Berners-Lee, and Yahoo's Jimmy Pitaro. NBC will publish as many as four Beet.TV clips per week. It's fantastic to work with Owen and the rest of the NBC crew. Our West Coast producer Daisy Whitney did this little video announcement.Andy Plesser, Executive Producer and Founder I'm very pleased to announce that Beet.TV has a syndication agreement with NBC Universal to provide our videos to NBCBayArea for its growing technology coverage spearheaded by Owen Thomas, a veteran digital journalist who is the Editorial Director of the Bay Area site. Beginning late last month, Beet.TV videos have been surfacing on NBCBayArea including clips of Carol Bartz, Tim Berners-Lee, and Yahoo's Jimmy Pitaro. NBC will publish as many as four Beet.TV clips per week. It's fantastic to work with Owen and the rest of the NBC crew. Our West Coast producer Daisy Whitney did this little video announcement.Andy Plesser, Executive Producer and Founder I'm very pleased to announce that Beet.TV has a syndication agreement with NBC Universal to provide our videos to NBCBayArea for its growing technology coverage spearheaded by Owen Thomas, a veteran digital journalist who is the Editorial Director of the Bay Area site. Beginning late last month, Beet.TV videos have been surfacing on NBCBayArea including clips of Carol Bartz, Tim Berners-Lee, and Yahoo's Jimmy Pitaro. NBC will publish as many as four Beet.TV clips per week. It's fantastic to work with Owen and the rest of the NBC crew. Our West Coast producer Daisy Whitney did this little video announcement.Andy Plesser, Executive Producer and Founder tag:odeo.com,2009-10-12,25318856 Mon, 12 Oct 2009 15:41:24 -0700 no Beet.TV Technology, nbc, beet.tv, owen thomas, nbcbayarealocal http://forum.odeo.com/episodes/25270303-Sir-Tim-Berners-Lee-Interviewed-by-Steve-Lohr-of-The-New-York-Times Sir Tim Berners-Lee interviewed by New York Times technology reporter Steve Lohr at the Embassy of Finland in Washington, D.C. on October 8, 2009. This 37-minute session was part of a two hour symposium organized by Finland's Technology Academy Foundation, a public and private foundation. Started in 2004, the foundation awards a biennual prize, titled the Millennium Technology Prize, for 1 million EURO for technology achievement which betters humanity. http://www.milleniumprize.fi/en/media/image-bank-logos/technology-academy-foundation/ All three Laureates were on hand for the syposium. Others are Professor Shugi Nakamura of UC Santa Barbara and Professor Robert Langer of MIT. (Their sessions with Lohr will be published separately.) Sir Tim Berners-Lee interviewed by New York Times technology reporter Steve Lohr at the Embassy of Finland in Washington, D.C. on October 8, 2009. This 37-minute session was part of a two hour symposium organized by Finland's Technology Academy Foundation, a public and private foundation. Started in 2004, the foundation awards a biennual prize, titled the Millennium Technology Prize, for 1 million EURO for technology achievement which betters humanity. http://www.milleniumprize.fi/en/media/image-bank-logos/technology-academy-foundation/ All three Laureates were on hand for the syposium. Others are Professor Shugi Nakamura of UC Santa Barbara and Professor Robert Langer of MIT. (Their sessions with Lohr will be published separately.) Sir Tim Berners-Lee interviewed by New York Times technology reporter Steve Lohr at the Embassy of Finland in Washington, D.C. on October 8, 2009. This 37-minute session was part of a two hour symposium organized by Finland's Technology Academy Foundation, a public and private foundation. Started in 2004, the foundation awards a biennual prize, titled the Millennium Technology Prize, for 1 million EURO for technology achievement which betters humanity. http://www.milleniumprize.fi/en/media/image-bank-logos/technology-academy-foundation/ All three Laureates were on hand for the syposium. Others are Professor Shugi Nakamura of UC Santa Barbara and Professor Robert Langer of MIT. (Their sessions with Lohr will be published separately.) tag:odeo.com,2009-10-11,25270303 Sun, 11 Oct 2009 10:14:06 -0700 no Beet.TV Technology, finland, Tim Berners-Lee, steve lohr, technology academy foundation http://forum.odeo.com/episodes/25272485-Tim-Berners-Lee-Looks-Back-the-in-Web-Addresses-Was-Unnecessary Asked what he would have done differently in creating the Web, Sir Tim Berners-Lee, says in this video that the double slash, the "//" after the colon in Web addresses, was unnecessary. Berners-Lee was interviewed on stage by New York Times technology reporter Steve Lohr at a technology symposium at the Embassy of Finland in Washington on Thursday. He makes his comments about the // issue at 3:30 in the clip. (He has spoken about the unneeded symbols previously.) In the interview, Berners-Lee speaks about the importance for governments to place great amounts of data on the Web and the emergence of the semantic Web. He cites successful examples in Britain. This 37-minute video was part of a two hour symposium organized by Finland's Technology Academy Foundation, a public and private foundation. Started in 2004, the foundation awards a biennial prize, titled the Millennium Technology Prize, to individuals, in the amount of $1.4 million, for technology achievement which betters humanit... Asked what he would have done differently in creating the Web, Sir Tim Berners-Lee, says in this video that the double slash, the "//" after the colon in Web addresses, was unnecessary. Berners-Lee was interviewed on stage by New York Times technology reporter Steve Lohr at a technology symposium at the Embassy of Finland in Washington on Thursday. He makes his comments about the // issue at 3:30 in the clip. (He has spoken about the unneeded symbols previously.) In the interview, Berners-Lee speaks about the importance for governments to place great amounts of data on the Web and the emergence of the semantic Web. He cites successful examples in Britain. This 37-minute video was part of a two hour symposium organized by Finland's Technology Academy Foundation, a public and private foundation. Started in 2004, the foundation awards a biennial prize, titled the Millennium Technology Prize, to individuals, in the amount of $1.4 million, for technology achievement which betters humanity. Berners-Lee was the first winner. The other two winners are Professor Shugi Nakamura of UC Santa Barbara (2006) and Professor Robert Langer of MIT (2008). All three winners participated in the symposium. You can watch the entire session on Livestream. Here is the transcript of the Berner-Lee interview with PBS done on Thursday. Andy Plesser, Executive Produce You can find this post up on Beet.TV Read more at: http://www.huffingtonpost.com/andy-plesser/video-webs-inventor-sir-t_b_316968.html Asked what he would have done differently in creating the Web, Sir Tim Berners-Lee, says in this video that the double slash, the "//" after the colon in Web addresses, was unnecessary. Berners-Lee was interviewed on stage by New York Times technology reporter Steve Lohr at a technology symposium at the Embassy of Finland in Washington on Thursday. He makes his comments about the // issue at 3:30 in the clip. (He has spoken about the unneeded symbols previously.) In the interview, Berners-Lee speaks about the importance for governments to place great amounts of data on the Web and the emergence of the semantic Web. He cites successful examples in Britain. This 37-minute video was part of a two hour symposium organized by Finland's Technology Academy Foundation, a public and private foundation. Started in 2004, the foundation awards a biennial prize, titled the Millennium Technology Prize, to individuals, in the amount of $1.4 million, for technology achievement which betters humanity. Berners-Lee was the first winner. The other two winners are Professor Shugi Nakamura of UC Santa Barbara (2006) and Professor Robert Langer of MIT (2008). All three winners participated in the symposium. You can watch the entire session on Livestream. Here is the transcript of the Berner-Lee interview with PBS done on Thursday. Andy Plesser, Executive Produce You can find this post up on Beet.TV Read more at: http://www.huffingtonpost.com/andy-plesser/video-webs-inventor-sir-t_b_316968.html tag:odeo.com,2009-10-11,25272485 Sun, 11 Oct 2009 10:14:06 -0700 no Beet.TV Technology, beet.tv, finland, Tim Berners-Lee, steve lohr, technology academy foundation http://forum.odeo.com/episodes/25283480-Tim-Berners-Lee-to-Hollywood-Move-from-Channels-to-Random-Access WASHINGTON, D.C. -- Sir Tim Berners-Lee, inventor of the World Wide Web, says that as video on the Web continues to grow, the movie industry needs evolve from a "channels" scenario to a "random access" platform, where films can be universally searched, watched and paid for. In accomplishing this, producers need to provide much greater metadata around their content. The transformation of video onto a data-rich "semantic Web" is a key objective of the World Web Consortium, the Boston-based group Sir Tim heads. Joost Was a Trailbaizer in the Semantic Web Two years ago, we interviewed the W3C's Chief Architect Philippe Le Garet on the implementation of the semantic Web with data and video. Philippe addresses the pioneeering work of Joost in creating rich metadata around its content. Unfortunately Joost is closing shop, according to a report on TechCrunch. I interviewed Sir last week in Washington at the Embassy of Finland at a technology symposium presented by Finland's Technology Acade... WASHINGTON, D.C. -- Sir Tim Berners-Lee, inventor of the World Wide Web, says that as video on the Web continues to grow, the movie industry needs evolve from a "channels" scenario to a "random access" platform, where films can be universally searched, watched and paid for. In accomplishing this, producers need to provide much greater metadata around their content. The transformation of video onto a data-rich "semantic Web" is a key objective of the World Web Consortium, the Boston-based group Sir Tim heads. Joost Was a Trailbaizer in the Semantic Web Two years ago, we interviewed the W3C's Chief Architect Philippe Le Garet on the implementation of the semantic Web with data and video. Philippe addresses the pioneeering work of Joost in creating rich metadata around its content. Unfortunately Joost is closing shop, according to a report on TechCrunch. I interviewed Sir last week in Washington at the Embassy of Finland at a technology symposium presented by Finland's Technology Academy Foundation. Here is a 37-minute video of Sir Tim on stage at the event with New York Times reporter Steve Lohr. My first interview with Sir Tim was about the open data initiative and the U.S. and British governments. Andy Plesser, Executive Producer www.beet.tv WASHINGTON, D.C. -- Sir Tim Berners-Lee, inventor of the World Wide Web, says that as video on the Web continues to grow, the movie industry needs evolve from a "channels" scenario to a "random access" platform, where films can be universally searched, watched and paid for. In accomplishing this, producers need to provide much greater metadata around their content. The transformation of video onto a data-rich "semantic Web" is a key objective of the World Web Consortium, the Boston-based group Sir Tim heads. Joost Was a Trailbaizer in the Semantic Web Two years ago, we interviewed the W3C's Chief Architect Philippe Le Garet on the implementation of the semantic Web with data and video. Philippe addresses the pioneeering work of Joost in creating rich metadata around its content. Unfortunately Joost is closing shop, according to a report on TechCrunch. I interviewed Sir last week in Washington at the Embassy of Finland at a technology symposium presented by Finland's Technology Academy Foundation. Here is a 37-minute video of Sir Tim on stage at the event with New York Times reporter Steve Lohr. My first interview with Sir Tim was about the open data initiative and the U.S. and British governments. Andy Plesser, Executive Producer www.beet.tv tag:odeo.com,2009-10-09,25283480 Fri, 09 Oct 2009 12:46:37 -0700 no Beet.TV Technology, Semantic Web, joost, finland, w3c, Tim Berners-Lee, online video. beet.tv http://forum.odeo.com/episodes/25261657-Sir-Tim-Berners-Lee-The-Semantic-Web-Has-Arrived-and-the-Obama-Administration-is-Onboard Sir Tim Berners-Lee, the inventor of the World Wide Web, has been on a quest for several years for the adoption of something he has coined the semantic Web -- a data-rich, interconnected Web. He told me yesterday in Washington that his vision is taking form this year with ambitious programs with Obama Administration, with the data.gov initiative, and with the government of British Prime Minister Gordon Brown, for whom he consults. See transcript below. In the U.S., the move to put great amounts of raw data on the Web has been accelerated by the U.S. stimulus package he told me. Sir Tim was in Washington at a symposium about science and technology at the Embassy of Finland organized by Finland's Technology Academy Foundation. The Helsinki-based foundation presents an achievement award every two years. Sir Tim was the first recipient of the award in 2004. He was interviewed on stage by Steve Lohr, technology correspondent for The New York Times. A video stream of the two-hour event ca... Sir Tim Berners-Lee, the inventor of the World Wide Web, has been on a quest for several years for the adoption of something he has coined the semantic Web -- a data-rich, interconnected Web. He told me yesterday in Washington that his vision is taking form this year with ambitious programs with Obama Administration, with the data.gov initiative, and with the government of British Prime Minister Gordon Brown, for whom he consults. See transcript below. In the U.S., the move to put great amounts of raw data on the Web has been accelerated by the U.S. stimulus package he told me. Sir Tim was in Washington at a symposium about science and technology at the Embassy of Finland organized by Finland's Technology Academy Foundation. The Helsinki-based foundation presents an achievement award every two years. Sir Tim was the first recipient of the award in 2004. He was interviewed on stage by Steve Lohr, technology correspondent for The New York Times. A video stream of the two-hour event can be seen here. Sir Tim and his New Flip: He Shoots Me, I Shoot Him! Couldn't help but notice Sir Tim with a Flip video camera as he was capturing the event. I filmed him with my Canon digital camera as he filmed me. You can find the brief scene edited at the end of my interview. Andy Plesser, Executive Producer Sir Tim Berners-Lee, the inventor of the World Wide Web, has been on a quest for several years for the adoption of something he has coined the semantic Web -- a data-rich, interconnected Web. He told me yesterday in Washington that his vision is taking form this year with ambitious programs with Obama Administration, with the data.gov initiative, and with the government of British Prime Minister Gordon Brown, for whom he consults. See transcript below. In the U.S., the move to put great amounts of raw data on the Web has been accelerated by the U.S. stimulus package he told me. Sir Tim was in Washington at a symposium about science and technology at the Embassy of Finland organized by Finland's Technology Academy Foundation. The Helsinki-based foundation presents an achievement award every two years. Sir Tim was the first recipient of the award in 2004. He was interviewed on stage by Steve Lohr, technology correspondent for The New York Times. A video stream of the two-hour event can be seen here. Sir Tim and his New Flip: He Shoots Me, I Shoot Him! Couldn't help but notice Sir Tim with a Flip video camera as he was capturing the event. I filmed him with my Canon digital camera as he filmed me. You can find the brief scene edited at the end of my interview. Andy Plesser, Executive Producer tag:odeo.com,2009-10-09,25261657 Fri, 09 Oct 2009 12:45:14 -0700 no Beet.TV Technology, Semantic Web, world wide web, Tim Berners-Lee, obama administration, technology academy of finland http://forum.odeo.com/episodes/25254475-Cooliris-Partners-with-Hulu-CBS-Passes-20-Million-Downloads Internet startup Cooliris just lost its chief revenue officer to AOL, but the company that developed a 3-D wall for browsing video and images expects to announce several new product and partnership deals later this month and into early November. That's what Cooliris product manager Matt Wahl told me this week, following an interview I did with him at a Brightcove event in San Francisco in late September. Cooliris is a browser add-on that's been praised by PC Magazine and turns content from the Web into a 3-D wall, reducing the need to click "next" over and over while searching, Wahl said. The service is competitive to Microsoft's Bing, which also offers a visual wall. Cooliris makes money via advertising and counts Hulu, CBS, Revision3, and others as content partners. Through those partnerships, Cooliris has featured a number of fall season TV premieres on its Cooliris channels. "We passed a coupleexciting milestones: one billion weekly thumbnails consumed by our users and we passed... Internet startup Cooliris just lost its chief revenue officer to AOL, but the company that developed a 3-D wall for browsing video and images expects to announce several new product and partnership deals later this month and into early November. That's what Cooliris product manager Matt Wahl told me this week, following an interview I did with him at a Brightcove event in San Francisco in late September. Cooliris is a browser add-on that's been praised by PC Magazine and turns content from the Web into a 3-D wall, reducing the need to click "next" over and over while searching, Wahl said. The service is competitive to Microsoft's Bing, which also offers a visual wall. Cooliris makes money via advertising and counts Hulu, CBS, Revision3, and others as content partners. Through those partnerships, Cooliris has featured a number of fall season TV premieres on its Cooliris channels. "We passed a coupleexciting milestones: one billion weekly thumbnails consumed by our users and we passed 20 million cumulative downloads of Cooliris," Wahl told me in a follow-up email. "On the product side we've been making a variety of enhancements to our plug-in performance, especially on IE, and also are about to formally launch a super-easy way for users to integrate a Flash experience of Cooliris onto their own sites." The company has raised $18 million in venture funding from firms like Kleiner Perkins Caulfied & Byers. Daisy Whitney, Senior Producer Internet startup Cooliris just lost its chief revenue officer to AOL, but the company that developed a 3-D wall for browsing video and images expects to announce several new product and partnership deals later this month and into early November. That's what Cooliris product manager Matt Wahl told me this week, following an interview I did with him at a Brightcove event in San Francisco in late September. Cooliris is a browser add-on that's been praised by PC Magazine and turns content from the Web into a 3-D wall, reducing the need to click "next" over and over while searching, Wahl said. The service is competitive to Microsoft's Bing, which also offers a visual wall. Cooliris makes money via advertising and counts Hulu, CBS, Revision3, and others as content partners. Through those partnerships, Cooliris has featured a number of fall season TV premieres on its Cooliris channels. "We passed a coupleexciting milestones: one billion weekly thumbnails consumed by our users and we passed 20 million cumulative downloads of Cooliris," Wahl told me in a follow-up email. "On the product side we've been making a variety of enhancements to our plug-in performance, especially on IE, and also are about to formally launch a super-easy way for users to integrate a Flash experience of Cooliris onto their own sites." The company has raised $18 million in venture funding from firms like Kleiner Perkins Caulfied & Byers. Daisy Whitney, Senior Producer tag:odeo.com,2009-10-08,25254475 Thu, 08 Oct 2009 09:04:26 -0700 no Beet.TV The Mainstream Media, cooliris, browser add-ons, 3-d wall, matt wahl http://forum.odeo.com/episodes/25251799-NBC-Launches-iPhone-App-for-Local-Social-Networking NBC Local, the network of 10 regional U.S. Web sites created around the company's television stations, is expanding its social media/user generated platform, called SoMyCity to the iPhone, which launched this weeki. The SoMyCity, which allows users to surface up comments and photos to the NBC sites, as well as Twitter and Facebook was launched in July. Social media interactions on the NBC Local sites have reached 300 thousand per month, we have been told. Presumably that number will increase with the iPhone app. Earlier this week we went to NBC headquarters at 30 Rock to interview Katherine Wu, VP of Operatons, Local Integrated Local Media for NBCUniversal. Katherine explains the value of social media on the site new iPhone application. Andy Plesser, Executive Producer NBC Local, the network of 10 regional U.S. Web sites created around the company's television stations, is expanding its social media/user generated platform, called SoMyCity to the iPhone, which launched this weeki. The SoMyCity, which allows users to surface up comments and photos to the NBC sites, as well as Twitter and Facebook was launched in July. Social media interactions on the NBC Local sites have reached 300 thousand per month, we have been told. Presumably that number will increase with the iPhone app. Earlier this week we went to NBC headquarters at 30 Rock to interview Katherine Wu, VP of Operatons, Local Integrated Local Media for NBCUniversal. Katherine explains the value of social media on the site new iPhone application. Andy Plesser, Executive Producer NBC Local, the network of 10 regional U.S. Web sites created around the company's television stations, is expanding its social media/user generated platform, called SoMyCity to the iPhone, which launched this weeki. The SoMyCity, which allows users to surface up comments and photos to the NBC sites, as well as Twitter and Facebook was launched in July. Social media interactions on the NBC Local sites have reached 300 thousand per month, we have been told. Presumably that number will increase with the iPhone app. Earlier this week we went to NBC headquarters at 30 Rock to interview Katherine Wu, VP of Operatons, Local Integrated Local Media for NBCUniversal. Katherine explains the value of social media on the site new iPhone application. Andy Plesser, Executive Producer tag:odeo.com,2009-10-06,25251799 Tue, 06 Oct 2009 13:48:00 -0700 no Beet.TV Television, Business, iphone, twitter, Facebook, social media, nbc http://forum.odeo.com/episodes/25242661-Fiction-Non-Fiction-Authors-Trying-iPhone-Apps-Versions-of-Books The book industry is feverishly trying to reinvent itself with new digital versions of books, and now a handful of authors are turning to the iPhone for help, Daisy Whitney reports in her New Media Minute. Marketing expert Bob Gilbreath is using the iPhone to augment his new book entitled “The Next Evolution of Marketing” with real-time examples, visual screenshots, and a feed of his blog. Meanwhile, novelist Nick Cave is offering both a hardcover and iPhone version, complete with audio, video, and text, for his recently released “The Death of Bunny Munro.” The news follows last week’s report from Simon & Schuster about its test of four video books, called “vooks.” Daisy Whitney Editor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish her segment regularly here. AP The book industry is feverishly trying to reinvent itself with new digital versions of books, and now a handful of authors are turning to the iPhone for help, Daisy Whitney reports in her New Media Minute. Marketing expert Bob Gilbreath is using the iPhone to augment his new book entitled “The Next Evolution of Marketing” with real-time examples, visual screenshots, and a feed of his blog. Meanwhile, novelist Nick Cave is offering both a hardcover and iPhone version, complete with audio, video, and text, for his recently released “The Death of Bunny Munro.” The news follows last week’s report from Simon & Schuster about its test of four video books, called “vooks.” Daisy Whitney Editor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish her segment regularly here. AP The book industry is feverishly trying to reinvent itself with new digital versions of books, and now a handful of authors are turning to the iPhone for help, Daisy Whitney reports in her New Media Minute. Marketing expert Bob Gilbreath is using the iPhone to augment his new book entitled “The Next Evolution of Marketing” with real-time examples, visual screenshots, and a feed of his blog. Meanwhile, novelist Nick Cave is offering both a hardcover and iPhone version, complete with audio, video, and text, for his recently released “The Death of Bunny Munro.” The news follows last week’s report from Simon & Schuster about its test of four video books, called “vooks.” Daisy Whitney Editor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish her segment regularly here. AP tag:odeo.com,2009-10-06,25242661 Tue, 06 Oct 2009 08:59:05 -0700 no Beet.TV The Mainstream Media, nick cave, new media minute, daisy whitney, vook, simon & schuster, iphone apps for books, iphone books, bob gilbreath http://forum.odeo.com/episodes/25221115-BigThink-Goes-to-College-to-Find-Emerging-Influencers BigThink, video site featuring stylized video clips of leading thinkers in culture, politics, the economy and academia, is expanding its scope in the academic world, Victoria Brown, co-founder and CEO told me. The site, backed by Lawrence Summers and other luminaries, has established content relationships with Duke, Emery,Vanderbilt and Georgetown and will expand considerably in the months ahead, she told me. Her firm is working with video production departments at these schools to produce clips in the appropriate format. Known for its videos of big names like Ted Kennedy, the site is expanding to important "thinkers" who are not necessarily famous. Victoria says in this clip that the popularity of clips are about the personality and the message of the subject, not necessarily the person. Duke behavioral economist Dan Ariely is one of the rising stars, on the site, she says. Another prominent video site for influencers in society, Fora.tv ,is also making a big push to gather more co... BigThink, video site featuring stylized video clips of leading thinkers in culture, politics, the economy and academia, is expanding its scope in the academic world, Victoria Brown, co-founder and CEO told me. The site, backed by Lawrence Summers and other luminaries, has established content relationships with Duke, Emery,Vanderbilt and Georgetown and will expand considerably in the months ahead, she told me. Her firm is working with video production departments at these schools to produce clips in the appropriate format. Known for its videos of big names like Ted Kennedy, the site is expanding to important "thinkers" who are not necessarily famous. Victoria says in this clip that the popularity of clips are about the personality and the message of the subject, not necessarily the person. Duke behavioral economist Dan Ariely is one of the rising stars, on the site, she says. Another prominent video site for influencers in society, Fora.tv ,is also making a big push to gather more content from college campuses, including Georgetown University and Dartmouth College. Content in this site is mostly symposia and lectures. Andy Plesser, Executive Producer Disclaimer: Beet.TV syndicates content up on BigThink and Fora.tv from time to time, but there is no financial arrangement with either. BigThink, video site featuring stylized video clips of leading thinkers in culture, politics, the economy and academia, is expanding its scope in the academic world, Victoria Brown, co-founder and CEO told me. The site, backed by Lawrence Summers and other luminaries, has established content relationships with Duke, Emery,Vanderbilt and Georgetown and will expand considerably in the months ahead, she told me. Her firm is working with video production departments at these schools to produce clips in the appropriate format. Known for its videos of big names like Ted Kennedy, the site is expanding to important "thinkers" who are not necessarily famous. Victoria says in this clip that the popularity of clips are about the personality and the message of the subject, not necessarily the person. Duke behavioral economist Dan Ariely is one of the rising stars, on the site, she says. Another prominent video site for influencers in society, Fora.tv ,is also making a big push to gather more content from college campuses, including Georgetown University and Dartmouth College. Content in this site is mostly symposia and lectures. Andy Plesser, Executive Producer Disclaimer: Beet.TV syndicates content up on BigThink and Fora.tv from time to time, but there is no financial arrangement with either. tag:odeo.com,2009-10-02,25221115 Fri, 02 Oct 2009 03:57:38 -0700 no Beet.TV Business, duke university, fora.tv, Dartmouth College, bigthink http://forum.odeo.com/episodes/25260116-HealthiNation-Mines-Video-Metrics-with-Brightcove-3 For content providers, metrics are vital to success or failure. Metrics help providers know when their videos are capturing a viewer's attention and when they're not. Health and lifestyle digital network HealthiNation told Beet.TV it uses tools from video platform provider Brightcove to better understand viewer behavior. "We can bring in so many different attributes of the user experience," said John Piccone, senior VP sales and business development at the programmer. "How long did they watch, did they watch the whole thing, where did they drop off...We can bring these in to measure the efficiency." He added that HealthiNation has been using Brightcove for four years and recently upgraded to the Brightcove 3 platform.Brightcove said its tools let users track video starts, completions, clicks, menu clicks, total viewers, new and returning viewers and other metrics. YouTube is also looking at ways to incorporate user research more, as well, NewTeeVee reported a few days ago. Daisy Whi... For content providers, metrics are vital to success or failure. Metrics help providers know when their videos are capturing a viewer's attention and when they're not. Health and lifestyle digital network HealthiNation told Beet.TV it uses tools from video platform provider Brightcove to better understand viewer behavior. "We can bring in so many different attributes of the user experience," said John Piccone, senior VP sales and business development at the programmer. "How long did they watch, did they watch the whole thing, where did they drop off...We can bring these in to measure the efficiency." He added that HealthiNation has been using Brightcove for four years and recently upgraded to the Brightcove 3 platform.Brightcove said its tools let users track video starts, completions, clicks, menu clicks, total viewers, new and returning viewers and other metrics. YouTube is also looking at ways to incorporate user research more, as well, NewTeeVee reported a few days ago. Daisy Whitney, Senior Producer Disclaimer: For content providers, metrics are vital to success or failure. Metrics help providers know when their videos are capturing a viewer's attention and when they're not. Health and lifestyle digital network HealthiNation told Beet.TV it uses tools from video platform provider Brightcove to better understand viewer behavior. "We can bring in so many different attributes of the user experience," said John Piccone, senior VP sales and business development at the programmer. "How long did they watch, did they watch the whole thing, where did they drop off...We can bring these in to measure the efficiency." He added that HealthiNation has been using Brightcove for four years and recently upgraded to the Brightcove 3 platform.Brightcove said its tools let users track video starts, completions, clicks, menu clicks, total viewers, new and returning viewers and other metrics. YouTube is also looking at ways to incorporate user research more, as well, NewTeeVee reported a few days ago. Daisy Whitney, Senior Producer Disclaimer: tag:odeo.com,2009-10-01,25260116 Thu, 01 Oct 2009 19:42:08 -0700 no Beet.TV Brightcove, Web Development and Sites, healthination http://forum.odeo.com/episodes/25240015-HealthiNation-Unique-Take-on-Video-Syndication-No-Embeds-Needed Unlike many video content producers who seek to widely syndicate embeddable video players or provide Media RSS feeds, HealthiNation, the big producer of consumer medical online videos, wants to keep their videos on a big, custom video player, so the experience is the same across the Web. Unlike many video content producers who seek to widely syndicate embeddable video players or provide Media RSS feeds, HealthiNation, the big producer of consumer medical online videos, wants to keep their videos on a big, custom video player, so the experience is the same across the Web. Unlike many video content producers who seek to widely syndicate embeddable video players or provide Media RSS feeds, HealthiNation, the big producer of consumer medical online videos, wants to keep their videos on a big, custom video player, so the experience is the same across the Web. tag:odeo.com,2009-10-01,25240015 Thu, 01 Oct 2009 19:39:48 -0700 no Beet.TV Technology, Online Video, beet.tv, healthination, video syndication http://forum.odeo.com/episodes/25279581-Yahoo-Beats-Hulu-in-Unique-Viewers-by-2-1-Margin-Nielsen Hulu is number two in monthly streams to YouTube, but Yahoo! has some 30 million unique monthly users, more than double the number of Hulu, Nielsen has just reported. Hulu is number two in monthly streams to YouTube, but Yahoo! has some 30 million unique monthly users, more than double the number of Hulu, Nielsen has just reported. Hulu is number two in monthly streams to YouTube, but Yahoo! has some 30 million unique monthly users, more than double the number of Hulu, Nielsen has just reported. tag:odeo.com,2009-10-01,25279581 Thu, 01 Oct 2009 19:25:53 -0700 no Beet.TV Technology, youtube, hulu, yahoo!, nielsen http://forum.odeo.com/episodes/25246158-Yahoo-to-Expand-Original-Video-Production-and-Content-Acquisition Yahoo! has a checkered history with original entertainment content. The Web giant famously tried and failed to make a splash in Hollywood when it hired television programmer Lloyd Braun. Now, the Sunnyvale, California Internet giant is trying again and this time Yahoo! appears to have a more methodical and circumspect approach to Web-centric programming. Beet.TV caught up with Yahoo's VP of Media Jimmy Pitaro in New York during Advertising Week. He told us the company is looking to invest in short-form, original content that meets a specific audience need. Presently, 10 percent of Yahoo's video programming is original and that will increase, he says. Translation: Yahoo has abandoned the quest for the big, broad hit, and is instead focused on reaching particular audiences within news, TV, finance and other areas. The company will also license existing content, develop new material and hire bloggers and writers, Pitaro said. "There are two components to original content," he said. "Th... Yahoo! has a checkered history with original entertainment content. The Web giant famously tried and failed to make a splash in Hollywood when it hired television programmer Lloyd Braun. Now, the Sunnyvale, California Internet giant is trying again and this time Yahoo! appears to have a more methodical and circumspect approach to Web-centric programming. Beet.TV caught up with Yahoo's VP of Media Jimmy Pitaro in New York during Advertising Week. He told us the company is looking to invest in short-form, original content that meets a specific audience need. Presently, 10 percent of Yahoo's video programming is original and that will increase, he says. Translation: Yahoo has abandoned the quest for the big, broad hit, and is instead focused on reaching particular audiences within news, TV, finance and other areas. The company will also license existing content, develop new material and hire bloggers and writers, Pitaro said. "There are two components to original content," he said. "There is text and video and we plan to invest in both. We plan on hiring writers, bloggers, editors on the text side and producing more original programming that responds to the audience needs." Shows are Finding Growing Audiences Yahoo! has done a good job building up a stable of steady performers in video. That includes "TechTicker" on Yahoo! Finance, which launched in February 2008. The show is sponsored by Scottrade and averages 350,000 streams per week, a spokesperson told Beet.TV. There's also the popular primetime recap show "Primetime in No Time" that premiered in March 2008. Verizon is the advertiser and Yahoo said the show has earned 280 million streams to date with peak days bringing more than 7 million users. Several other Yahoo originals are sponsored too, including "The 411 on omg!" sponsored by Starburst, "This Week in Music," launched last week and sponsored by Target, and "Yahoo! Sports Minute," sponsored by Dunkin Donuts. That show averages 115,000 streams per day, we have been told Those are the kind of shows Pitaro said he will look to build because they reach specific audiences. The process of picking shows involves early outreach to advertisers on how to partner, collaborate and create a differentiated show. "Our number one priority is growing engagement," Pitaro said. Pitaro spoke with Variety's Diane Garrett for this related story about Yahoo's video programming plans. Daisy Whitney, Senior Producer Yahoo! has a checkered history with original entertainment content. The Web giant famously tried and failed to make a splash in Hollywood when it hired television programmer Lloyd Braun. Now, the Sunnyvale, California Internet giant is trying again and this time Yahoo! appears to have a more methodical and circumspect approach to Web-centric programming. Beet.TV caught up with Yahoo's VP of Media Jimmy Pitaro in New York during Advertising Week. He told us the company is looking to invest in short-form, original content that meets a specific audience need. Presently, 10 percent of Yahoo's video programming is original and that will increase, he says. Translation: Yahoo has abandoned the quest for the big, broad hit, and is instead focused on reaching particular audiences within news, TV, finance and other areas. The company will also license existing content, develop new material and hire bloggers and writers, Pitaro said. "There are two components to original content," he said. "There is text and video and we plan to invest in both. We plan on hiring writers, bloggers, editors on the text side and producing more original programming that responds to the audience needs." Shows are Finding Growing Audiences Yahoo! has done a good job building up a stable of steady performers in video. That includes "TechTicker" on Yahoo! Finance, which launched in February 2008. The show is sponsored by Scottrade and averages 350,000 streams per week, a spokesperson told Beet.TV. There's also the popular primetime recap show "Primetime in No Time" that premiered in March 2008. Verizon is the advertiser and Yahoo said the show has earned 280 million streams to date with peak days bringing more than 7 million users. Several other Yahoo originals are sponsored too, including "The 411 on omg!" sponsored by Starburst, "This Week in Music," launched last week and sponsored by Target, and "Yahoo! Sports Minute," sponsored by Dunkin Donuts. That show averages 115,000 streams per day, we have been told Those are the kind of shows Pitaro said he will look to build because they reach specific audiences. The process of picking shows involves early outreach to advertisers on how to partner, collaborate and create a differentiated show. "Our number one priority is growing engagement," Pitaro said. Pitaro spoke with Variety's Diane Garrett for this related story about Yahoo's video programming plans. Daisy Whitney, Senior Producer tag:odeo.com,2009-10-01,25246158 Thu, 01 Oct 2009 19:23:00 -0700 no Beet.TV Business, Online Video, yahoo!, beet.tv, jimmy pitaro http://forum.odeo.com/episodes/25216821-Simon-Schuster-Authors-on-Game-Changing-Platform-for-Digital-Book-Video-Hybrid-with-a-New-Vook NEW YORK -- In the fast-changing landscape of digital book publishing there is now something called a vook, a product and company which is a hybrid of text and video, delivered on the Web and as an iPhone download . NEW YORK -- In the fast-changing landscape of digital book publishing there is now something called a vook, a product and company which is a hybrid of text and video, delivered on the Web and as an iPhone download . NEW YORK -- In the fast-changing landscape of digital book publishing there is now something called a vook, a product and company which is a hybrid of text and video, delivered on the Web and as an iPhone download . tag:odeo.com,2009-10-01,25216821 Thu, 01 Oct 2009 07:42:02 -0700 no Beet.TV Business, Books, Online Video, beet.tv, turnhere, vook, brad inman http://forum.odeo.com/episodes/25215126-Simon-Schuster-Authors-on-Game-Changing-Platform-for-Digital-Book-Video-Hybrid-with-a-New-Vook In the fast-changing landscape of digital book publishing there is now something called a vook, a product and company which is a hybrid of text and video, delivered on the Web and as an iPhone download . Simon & Schuster's Atria imprint, is working with Vook, a San Francisco-area start-up, to publish four "vooks," of both non-fiction and fiction. They are Promises, by Jude Deveraux; The 90-Second Fitness Solution by Pete Cerqua; The Embassy by Richard Doetsch and Return to Beauty by Narine Nikososian. The multimedia products sell for $6.99 and are available on the Simon & Schuster and Vook sites and on the Apple iPhone application store. It is not yet available on Amazon. Vooks wont be available on the current crop of Kindles as they don't support video. Vook was conceived and self-funded by Brad Inman, a former San Francisco Examiner business columnist who has created several digital media start-ups. In the fast-changing landscape of digital book publishing there is now something called a vook, a product and company which is a hybrid of text and video, delivered on the Web and as an iPhone download . Simon & Schuster's Atria imprint, is working with Vook, a San Francisco-area start-up, to publish four "vooks," of both non-fiction and fiction. They are Promises, by Jude Deveraux; The 90-Second Fitness Solution by Pete Cerqua; The Embassy by Richard Doetsch and Return to Beauty by Narine Nikososian. The multimedia products sell for $6.99 and are available on the Simon & Schuster and Vook sites and on the Apple iPhone application store. It is not yet available on Amazon. Vooks wont be available on the current crop of Kindles as they don't support video. Vook was conceived and self-funded by Brad Inman, a former San Francisco Examiner business columnist who has created several digital media start-ups. In the fast-changing landscape of digital book publishing there is now something called a vook, a product and company which is a hybrid of text and video, delivered on the Web and as an iPhone download . Simon & Schuster's Atria imprint, is working with Vook, a San Francisco-area start-up, to publish four "vooks," of both non-fiction and fiction. They are Promises, by Jude Deveraux; The 90-Second Fitness Solution by Pete Cerqua; The Embassy by Richard Doetsch and Return to Beauty by Narine Nikososian. The multimedia products sell for $6.99 and are available on the Simon & Schuster and Vook sites and on the Apple iPhone application store. It is not yet available on Amazon. Vooks wont be available on the current crop of Kindles as they don't support video. Vook was conceived and self-funded by Brad Inman, a former San Francisco Examiner business columnist who has created several digital media start-ups. tag:odeo.com,2009-10-01,25215126 Thu, 01 Oct 2009 03:29:52 -0700 no Beet.TV Technology, Books, beet.tv, andy plesser, vook, simon & schuster http://forum.odeo.com/episodes/25187803-Web-Commenting-Software-Echo-Resounds-with-Paying-Customers Because a comment has become currency in the social media world, a company that's built out commenting technology for the Web is now profitable. Not bad in a down economy. At the recent Brightcove Alliance event in San Francisco earlier this month, I connected with Khris Loux, the CEO of Silicon Valley-based JS-Kit, best known for its "Echo" commenting system that lets users comment on stories and articles on sites like the New York Times, JetBlue, Dallas Morning Star, Robert Scoble's Scobleizer, and others. Mr. Loux explained that JS-Kit makes money via a subscription fee for its services, with smaller sites paying about $12 a year and larger sites paying around $5,000 a year for the service. The Echo commenting technology also pulls in related comments from other sites and lets users broadcast their comments to Facebook, Twitter and other places as well. "Your opinion is a badge of honor...Echo is a way to say something and have it broadcast throughout the world," Loux said. The c... Because a comment has become currency in the social media world, a company that's built out commenting technology for the Web is now profitable. Not bad in a down economy. At the recent Brightcove Alliance event in San Francisco earlier this month, I connected with Khris Loux, the CEO of Silicon Valley-based JS-Kit, best known for its "Echo" commenting system that lets users comment on stories and articles on sites like the New York Times, JetBlue, Dallas Morning Star, Robert Scoble's Scobleizer, and others. Mr. Loux explained that JS-Kit makes money via a subscription fee for its services, with smaller sites paying about $12 a year and larger sites paying around $5,000 a year for the service. The Echo commenting technology also pulls in related comments from other sites and lets users broadcast their comments to Facebook, Twitter and other places as well. "Your opinion is a badge of honor...Echo is a way to say something and have it broadcast throughout the world," Loux said. The company is backed Loux and venture firm Altos Ventures. Daisy Whitney, Senior Producer Because a comment has become currency in the social media world, a company that's built out commenting technology for the Web is now profitable. Not bad in a down economy. At the recent Brightcove Alliance event in San Francisco earlier this month, I connected with Khris Loux, the CEO of Silicon Valley-based JS-Kit, best known for its "Echo" commenting system that lets users comment on stories and articles on sites like the New York Times, JetBlue, Dallas Morning Star, Robert Scoble's Scobleizer, and others. Mr. Loux explained that JS-Kit makes money via a subscription fee for its services, with smaller sites paying about $12 a year and larger sites paying around $5,000 a year for the service. The Echo commenting technology also pulls in related comments from other sites and lets users broadcast their comments to Facebook, Twitter and other places as well. "Your opinion is a badge of honor...Echo is a way to say something and have it broadcast throughout the world," Loux said. The company is backed Loux and venture firm Altos Ventures. Daisy Whitney, Senior Producer tag:odeo.com,2009-09-25,25187803 Fri, 25 Sep 2009 18:51:38 -0700 no Beet.TV Technology, social media, echo, kris loux