http://forum.odeo.com/channels/2104008-Beet-TV no Beet.TV Beet.TV Beet.TV en 40 Tue, 15 Dec 2009 03:35:23 -0800 Tue, 15 Dec 2009 03:35:23 -0800 Business http://forum.odeo.com/episodes/25541850-MyDamnChannel-Win-s-Daisy-s-New-Media-Minute-Award-of-Excellence At this time last year in my New Media Minute, I picked five new media companies to watch in 2009: Kaltura, My Damn Channel, Quantcast, 5min, and Boxee. They all had good years and made news, with many of them raising venture money, inking deals with content partners, and landing ad dollars. But only one can be the winner of the first ever New Media Minute Award of Excellence. MyDamnChannel distinguished itself with discerning taste in its shows, building impactful integration of advertisers like IKEA and Southern Comfort into its content, and making money. MyDamnChannel has been operating in the black, and profitability is no small feat for a video startup. For more details, tune in to the final New Media Minute of 2009. Daisy Whitney Editor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish her segment regularly here. AP At this time last year in my New Media Minute, I picked five new media companies to watch in 2009: Kaltura, My Damn Channel, Quantcast, 5min, and Boxee. They all had good years and made news, with many of them raising venture money, inking deals with content partners, and landing ad dollars. But only one can be the winner of the first ever New Media Minute Award of Excellence. MyDamnChannel distinguished itself with discerning taste in its shows, building impactful integration of advertisers like IKEA and Southern Comfort into its content, and making money. MyDamnChannel has been operating in the black, and profitability is no small feat for a video startup. For more details, tune in to the final New Media Minute of 2009. Daisy Whitney Editor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish her segment regularly here. AP At this time last year in my New Media Minute, I picked five new media companies to watch in 2009: Kaltura, My Damn Channel, Quantcast, 5min, and Boxee. They all had good years and made news, with many of them raising venture money, inking deals with content partners, and landing ad dollars. But only one can be the winner of the first ever New Media Minute Award of Excellence. MyDamnChannel distinguished itself with discerning taste in its shows, building impactful integration of advertisers like IKEA and Southern Comfort into its content, and making money. MyDamnChannel has been operating in the black, and profitability is no small feat for a video startup. For more details, tune in to the final New Media Minute of 2009. Daisy Whitney Editor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish her segment regularly here. AP tag:odeo.com,2009-12-15,25541850 Tue, 15 Dec 2009 03:35:23 -0800 no Beet.TV Technology http://forum.odeo.com/episodes/25546084-David-Payne-The-Man-Who-Would-Save-Digital-Media-with-Video-Ads David Payne, former chief of CNN.com, has been working his start-up, called ShortTail Media which aims to help publishers increase revenue by integrating television advertising the online experience. David Payne, former chief of CNN.com, has been working his start-up, called ShortTail Media which aims to help publishers increase revenue by integrating television advertising the online experience. David Payne, former chief of CNN.com, has been working his start-up, called ShortTail Media which aims to help publishers increase revenue by integrating television advertising the online experience. tag:odeo.com,2009-12-14,25546084 Mon, 14 Dec 2009 19:17:27 -0800 no Beet.TV Technology, Online Video, avertising http://forum.odeo.com/episodes/25534291-Interactive-Pre-Roll-Ads-Increase-Consumer-Engagement-ScanScout-Finds Interactive pre-roll ads fare much better in engaging consumers than standard pre-rolls do, video ad network ScanScout told Beet.TV, citing the success from a recent Vaseline campaign run across its network. Interactive pre-roll ads fare much better in engaging consumers than standard pre-rolls do, video ad network ScanScout told Beet.TV, citing the success from a recent Vaseline campaign run across its network. Interactive pre-roll ads fare much better in engaging consumers than standard pre-rolls do, video ad network ScanScout told Beet.TV, citing the success from a recent Vaseline campaign run across its network. tag:odeo.com,2009-12-10,25534291 Thu, 10 Dec 2009 18:23:00 -0800 no Beet.TV Technology, beet.tv, scanscout http://forum.odeo.com/episodes/25513613-max-scott max, scott max, scott max, scott tag:odeo.com,2009-12-08,25513613 Tue, 08 Dec 2009 20:46:58 -0800 no Beet.TV art http://forum.odeo.com/episodes/25515231-Ogilvy-Marketers-Tap-Metacafe-to-Gain-Views-for-Branded-Video-Campaigns Sara Lee's recent "Mama Saga" campaign is a good example of how viral video made by a brand can take off, sometimes unexpectedly, said Jack Rotherham, senior VP of strategic sales and partnerships at Metacafe. The iconic food brand launched its first big social media campaign this fall for its deli meats line and created three mom-centric viral videos for the marketing push that included a buy on the video portal Metacafe, which counts 14 million unique visitors per month in the United States watching 60 million videos, according to comScore numbers provided by Metacafe. Agencies are keen on Metacafe these days. "Metacafe has been out-performing other shared video sites when it comes to search shelf space, which made us sit up and take notice," said Robert Davis, leader of the online video practice at Ogilvy, in an email interview with Beet.TV. "It had always been in our arsenal, and is now one of favored partners because the attention they pay to making the most of organic search. ... Sara Lee's recent "Mama Saga" campaign is a good example of how viral video made by a brand can take off, sometimes unexpectedly, said Jack Rotherham, senior VP of strategic sales and partnerships at Metacafe. The iconic food brand launched its first big social media campaign this fall for its deli meats line and created three mom-centric viral videos for the marketing push that included a buy on the video portal Metacafe, which counts 14 million unique visitors per month in the United States watching 60 million videos, according to comScore numbers provided by Metacafe. Agencies are keen on Metacafe these days. "Metacafe has been out-performing other shared video sites when it comes to search shelf space, which made us sit up and take notice," said Robert Davis, leader of the online video practice at Ogilvy, in an email interview with Beet.TV. "It had always been in our arsenal, and is now one of favored partners because the attention they pay to making the most of organic search. We feel somewhat like kin with the Metacafe team, as they truly are looking at the big picture of distributed video content." Rotherham said the site will be pursuing more branded entertainment deals in 2010. As for the Sara Lee campaign, "These caught," Rotherham said. "We broke through the million-view mark in a matter of weeks. As much as we like to profess we understand this business, and we do, it's really fun when a marketer comes across new assets that might not be so predictable." Metacafe built a branded Sara Lee Channel on its site that included the trio of mom confessional videos, including one that earned more than 800,000 views by itself. The campaign included a "modest" media buy, Rotherham said. In fact, Metacafe has upped the number of brands advertising on its site and said revenue is up 50% over last year as a result. Marketers on the site include Disney, Apple, EA, and others. The Sara Lee campaign is a useful one for brands to check out because it illustrates the benefits of good creative, something that is all too often missing in online video campaigns. But creative alone isn't enough, Rotherham said: "The challenges are getting the clip to the ecosystem and finding the right formula for it to be viewed. You can't predict a viral hit. The genius of the ecosystem is the community will decide if a clip catches on." Still, popular portals can help a video along with site promotion and by placing it in the proper sections and directories of a site, he explained. Daisy Whitney, Senior Producer Sara Lee's recent "Mama Saga" campaign is a good example of how viral video made by a brand can take off, sometimes unexpectedly, said Jack Rotherham, senior VP of strategic sales and partnerships at Metacafe. The iconic food brand launched its first big social media campaign this fall for its deli meats line and created three mom-centric viral videos for the marketing push that included a buy on the video portal Metacafe, which counts 14 million unique visitors per month in the United States watching 60 million videos, according to comScore numbers provided by Metacafe. Agencies are keen on Metacafe these days. "Metacafe has been out-performing other shared video sites when it comes to search shelf space, which made us sit up and take notice," said Robert Davis, leader of the online video practice at Ogilvy, in an email interview with Beet.TV. "It had always been in our arsenal, and is now one of favored partners because the attention they pay to making the most of organic search. We feel somewhat like kin with the Metacafe team, as they truly are looking at the big picture of distributed video content." Rotherham said the site will be pursuing more branded entertainment deals in 2010. As for the Sara Lee campaign, "These caught," Rotherham said. "We broke through the million-view mark in a matter of weeks. As much as we like to profess we understand this business, and we do, it's really fun when a marketer comes across new assets that might not be so predictable." Metacafe built a branded Sara Lee Channel on its site that included the trio of mom confessional videos, including one that earned more than 800,000 views by itself. The campaign included a "modest" media buy, Rotherham said. In fact, Metacafe has upped the number of brands advertising on its site and said revenue is up 50% over last year as a result. Marketers on the site include Disney, Apple, EA, and others. The Sara Lee campaign is a useful one for brands to check out because it illustrates the benefits of good creative, something that is all too often missing in online video campaigns. But creative alone isn't enough, Rotherham said: "The challenges are getting the clip to the ecosystem and finding the right formula for it to be viewed. You can't predict a viral hit. The genius of the ecosystem is the community will decide if a clip catches on." Still, popular portals can help a video along with site promotion and by placing it in the proper sections and directories of a site, he explained. Daisy Whitney, Senior Producer tag:odeo.com,2009-12-08,25515231 Tue, 08 Dec 2009 13:08:52 -0800 no Beet.TV Technology, Viral Video, metacafe, sara lee http://forum.odeo.com/episodes/25523379-Cisco-s-Vision-of-TV-Everywhere For the most part, the advertising model for online video is not working The ecosystem for premium content is going to be a paid-model/subscription model and Cisco is planning to be a big part of this, according to Murali Nemani. For the most part, the advertising model for online video is not working The ecosystem for premium content is going to be a paid-model/subscription model and Cisco is planning to be a big part of this, according to Murali Nemani. For the most part, the advertising model for online video is not working The ecosystem for premium content is going to be a paid-model/subscription model and Cisco is planning to be a big part of this, according to Murali Nemani. tag:odeo.com,2009-12-07,25523379 Mon, 07 Dec 2009 14:26:34 -0800 no Beet.TV Technology, Cisco http://forum.odeo.com/episodes/25530676-Could-the-Fast-Food-News-Creation-Approach-Work-for-Video-We-Don-t-Think-So WASHINGTON, DC -- Creating quality, enduring online video news content doesn't need to be expensive, but it has to be done with skill and credibility. WASHINGTON, DC -- Creating quality, enduring online video news content doesn't need to be expensive, but it has to be done with skill and credibility. WASHINGTON, DC -- Creating quality, enduring online video news content doesn't need to be expensive, but it has to be done with skill and credibility. tag:odeo.com,2009-12-06,25530676 Sun, 06 Dec 2009 14:08:20 -0800 no Beet.TV Technology http://forum.odeo.com/episodes/25505056-Fast-Growing-Livestream-Claims-50-Million-Unique-Users-and-Robust-Premium-Service Livestream, the New York-based live video services company, is getting traction with its premium service, booking some $350,000 per month in revenue from 1000 premium customers who pay $350 each. Livestream, the New York-based live video services company, is getting traction with its premium service, booking some $350,000 per month in revenue from 1000 premium customers who pay $350 each. Livestream, the New York-based live video services company, is getting traction with its premium service, booking some $350,000 per month in revenue from 1000 premium customers who pay $350 each. tag:odeo.com,2009-12-05,25505056 Sat, 05 Dec 2009 13:48:25 -0800 no Beet.TV Technology, Online Video, max haot, livestream http://forum.odeo.com/episodes/25505058-Republicans-Embracing-YouTube-with-Tons-and-Tons-of-Uploads-but-No-One-Beats-Nancy-Pelosi-s-Cat-Video WASHINGTON, D.C. -- Climbing back from the 2008 election losses, Republican members of Congress are uploading videos to YouTube in much greater numbers than Democrats. WASHINGTON, D.C. -- Climbing back from the 2008 election losses, Republican members of Congress are uploading videos to YouTube in much greater numbers than Democrats. WASHINGTON, D.C. -- Climbing back from the 2008 election losses, Republican members of Congress are uploading videos to YouTube in much greater numbers than Democrats. tag:odeo.com,2009-12-04,25505058 Fri, 04 Dec 2009 15:14:14 -0800 no Beet.TV youtube, Politics, beet.tv, nancy pelosi, andy plesser, olivia ma http://forum.odeo.com/episodes/25501479-Republicans-Embracing-YouTube-with-Tons-and-Tons-of-Uploads-but-No-One-Beats-Nancy-Pelosi-s-Cat-Video WASHINGTON, D.C. -- Climbing back from the 2008 election losses, Republican members of Congress are uploading videos to YouTube in much greater numbers than Democrats. WASHINGTON, D.C. -- Climbing back from the 2008 election losses, Republican members of Congress are uploading videos to YouTube in much greater numbers than Democrats. WASHINGTON, D.C. -- Climbing back from the 2008 election losses, Republican members of Congress are uploading videos to YouTube in much greater numbers than Democrats. tag:odeo.com,2009-12-04,25501479 Fri, 04 Dec 2009 15:14:14 -0800 no Beet.TV youtube, Politics, beet.tv, nancy pelosi, andy plesser, olivia ma http://forum.odeo.com/episodes/25509979-Republicans-Embracing-YouTube-with-Tons-and-Tons-of-Uploads-but-No-One-Beats-Nancy-Pelosi-s-Cat WASHINGTON, D.C. -- Climbing back from the 2008 election losses, Republican members of Congress are uploading videos to YouTube in much greater numbers than Democrats. WASHINGTON, D.C. -- Climbing back from the 2008 election losses, Republican members of Congress are uploading videos to YouTube in much greater numbers than Democrats. WASHINGTON, D.C. -- Climbing back from the 2008 election losses, Republican members of Congress are uploading videos to YouTube in much greater numbers than Democrats. tag:odeo.com,2009-12-04,25509979 Fri, 04 Dec 2009 15:14:14 -0800 no Beet.TV youtube, Politics, beet.tv, nancy pelosi, andy plesser, olivia ma http://forum.odeo.com/episodes/25521005-YouTube-Direct-Could-be-Useful-Reporting-Tool-for-Mainstream-Media WASHINGTON, D.C. -- Whether user generated video from the new YouTube Direct will create valuable content for its launch partners including the Washington Post, NPR, Politico and the Huffington Post is to early to say. WASHINGTON, D.C. -- Whether user generated video from the new YouTube Direct will create valuable content for its launch partners including the Washington Post, NPR, Politico and the Huffington Post is to early to say. WASHINGTON, D.C. -- Whether user generated video from the new YouTube Direct will create valuable content for its launch partners including the Washington Post, NPR, Politico and the Huffington Post is to early to say. tag:odeo.com,2009-12-04,25521005 Fri, 04 Dec 2009 14:05:12 -0800 no Beet.TV Technology, youtube http://forum.odeo.com/episodes/25501480-Intel-Using-Online-Video-for-Corporate-Communications Some of most innovative uses of online video have been pioneered by technology companies, notably Microsoft's Channel 9, the videoblog for customers and developers. Some of most innovative uses of online video have been pioneered by technology companies, notably Microsoft's Channel 9, the videoblog for customers and developers. Some of most innovative uses of online video have been pioneered by technology companies, notably Microsoft's Channel 9, the videoblog for customers and developers. tag:odeo.com,2009-12-04,25501480 Fri, 04 Dec 2009 07:19:10 -0800 no Beet.TV Technology, Intel, beet.tv http://forum.odeo.com/episodes/25476489-Fox-backed-Digital-Shop-15-Gigs-Prepping-Web-Shows-for-TV Fox Television Studios' new digital shop 15 Gigs is looking to ink deals with creative shops and Web producers as part of its mission to incubate Web talent for television.In this New Media Minute, I explore the digital studio's approach, including how the company's strategy varies from other network-owned in-house studios. Fox 15 Gigs has also inked a deal with Web creators Black20. Daisy Whitney Editor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish her segment regularly here. AP Fox Television Studios' new digital shop 15 Gigs is looking to ink deals with creative shops and Web producers as part of its mission to incubate Web talent for television.In this New Media Minute, I explore the digital studio's approach, including how the company's strategy varies from other network-owned in-house studios. Fox 15 Gigs has also inked a deal with Web creators Black20. Daisy Whitney Editor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish her segment regularly here. AP Fox Television Studios' new digital shop 15 Gigs is looking to ink deals with creative shops and Web producers as part of its mission to incubate Web talent for television.In this New Media Minute, I explore the digital studio's approach, including how the company's strategy varies from other network-owned in-house studios. Fox 15 Gigs has also inked a deal with Web creators Black20. Daisy Whitney Editor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish her segment regularly here. AP tag:odeo.com,2009-12-01,25476489 Tue, 01 Dec 2009 09:47:22 -0800 no Beet.TV Web Development and Sites, black20, digital studio, fox 15 gigs http://forum.odeo.com/episodes/25485078-Interactive-games-drive-10X-increase-in-Video-Viewing-for-PBS-Kids Now that the PBS Kids site PBSKids.org is generating more than 9 million unique video visitors each month, the public broadcaster is going to start pursuing online ad deals. Now that the PBS Kids site PBSKids.org is generating more than 9 million unique video visitors each month, the public broadcaster is going to start pursuing online ad deals. Now that the PBS Kids site PBSKids.org is generating more than 9 million unique video visitors each month, the public broadcaster is going to start pursuing online ad deals. tag:odeo.com,2009-11-30,25485078 Mon, 30 Nov 2009 16:37:01 -0800 no Beet.TV Technology, PBS, Online Video http://forum.odeo.com/episodes/25476490-Interactive-games-drive-10X-increase-in-Video-Viewing-for-PBS-Kids Now that the PBS Kids site PBSKids.org is generating more than 9 million unique video visitors each month, the public broadcaster is going to start pursuing online ad deals. Now that the PBS Kids site PBSKids.org is generating more than 9 million unique video visitors each month, the public broadcaster is going to start pursuing online ad deals. Now that the PBS Kids site PBSKids.org is generating more than 9 million unique video visitors each month, the public broadcaster is going to start pursuing online ad deals. tag:odeo.com,2009-11-30,25476490 Mon, 30 Nov 2009 16:37:01 -0800 no Beet.TV Technology, PBS, Online Video http://forum.odeo.com/episodes/25476491-Adobes-CTO-Kevin-Lynch-Video-Content-will-be-Soon-be-Created-for-the-Mobile-Device-first-in-Total-Reversal-of-Form-Factor SAN FRANCISCO, CA -- With smart phone sales outpacing PC sales, mobile devices represent "the future of media" and video producers will soon begin to produce videos for the small screen first, in a "total reversal" of platform-specific programming, says Kevin Lynch, Chief Technology Officer of Adobe Systems. We caught up with him earlier this month at the NewTeeVee Live conference in San Francisco. In this wideranging interview, he makes his comments about the change to the "small form factor first" in a discussion about smart phones beginning at 2:20. Andy Plesser, Executive Producer SAN FRANCISCO, CA -- With smart phone sales outpacing PC sales, mobile devices represent "the future of media" and video producers will soon begin to produce videos for the small screen first, in a "total reversal" of platform-specific programming, says Kevin Lynch, Chief Technology Officer of Adobe Systems. We caught up with him earlier this month at the NewTeeVee Live conference in San Francisco. In this wideranging interview, he makes his comments about the change to the "small form factor first" in a discussion about smart phones beginning at 2:20. Andy Plesser, Executive Producer SAN FRANCISCO, CA -- With smart phone sales outpacing PC sales, mobile devices represent "the future of media" and video producers will soon begin to produce videos for the small screen first, in a "total reversal" of platform-specific programming, says Kevin Lynch, Chief Technology Officer of Adobe Systems. We caught up with him earlier this month at the NewTeeVee Live conference in San Francisco. In this wideranging interview, he makes his comments about the change to the "small form factor first" in a discussion about smart phones beginning at 2:20. Andy Plesser, Executive Producer tag:odeo.com,2009-11-28,25476491 Sat, 28 Nov 2009 04:42:12 -0800 no Beet.TV Technology, Adobe, newteevee, beet.tv, smart phones, mobile phones, kevin lynch http://forum.odeo.com/episodes/25481024-Twistage-Plans-to-Double-Staff-and-Turn-Profit-in-2010 SAN JOSE, CA -- After earning praise in Forrester's recent report on online video platforms, the New York-based video services firm Twistage is gearing up to double its staff, increase its marketing, and turn a profit by the end of 2010. We spoke with the company's CEO David Wadler about the new expansion plans, including growing the current staff of 13 to about 26. That will include hires in marketing, and Wadler said he expects the investment in resources to lead to quick ROI and 2010 profitability. Twistage operates solely on a licensing fee model, earning revenue based on the number of streams delivered for customers. We caught up with Wadler at the recent Streaming Media West event where he talked about new features of the service. Twistage recently added support for photo management and will also add more "pre-baked integration" features for clients, such as CDN integration, analytics integration, and player integration, so customers can set rules for how their use of Twistage... SAN JOSE, CA -- After earning praise in Forrester's recent report on online video platforms, the New York-based video services firm Twistage is gearing up to double its staff, increase its marketing, and turn a profit by the end of 2010. We spoke with the company's CEO David Wadler about the new expansion plans, including growing the current staff of 13 to about 26. That will include hires in marketing, and Wadler said he expects the investment in resources to lead to quick ROI and 2010 profitability. Twistage operates solely on a licensing fee model, earning revenue based on the number of streams delivered for customers. We caught up with Wadler at the recent Streaming Media West event where he talked about new features of the service. Twistage recently added support for photo management and will also add more "pre-baked integration" features for clients, such as CDN integration, analytics integration, and player integration, so customers can set rules for how their use of Twistage will hook into other services they use. Twistage clients include Perez Hilton, Fast Company, Inc., and New York Observer, and it delivers more than 100 million streams a month for its clients. Twistage competes with video platform companies such as Brightcove, Ooyala, and thePlatform, but bills itself more as a white-label provider. Its competitive advantage, Wadler said, lies in its focus on work-flow and customization options each step of the way--from getting video out of a camera to getting it on the Web. In the Forrester report, the research firm dubbed Twistage a "contender" and cites its "media management, player capabilities, and publishing capabilities," while noting the company should expand its team. Daisy Whitney, Senior Producer SAN JOSE, CA -- After earning praise in Forrester's recent report on online video platforms, the New York-based video services firm Twistage is gearing up to double its staff, increase its marketing, and turn a profit by the end of 2010. We spoke with the company's CEO David Wadler about the new expansion plans, including growing the current staff of 13 to about 26. That will include hires in marketing, and Wadler said he expects the investment in resources to lead to quick ROI and 2010 profitability. Twistage operates solely on a licensing fee model, earning revenue based on the number of streams delivered for customers. We caught up with Wadler at the recent Streaming Media West event where he talked about new features of the service. Twistage recently added support for photo management and will also add more "pre-baked integration" features for clients, such as CDN integration, analytics integration, and player integration, so customers can set rules for how their use of Twistage will hook into other services they use. Twistage clients include Perez Hilton, Fast Company, Inc., and New York Observer, and it delivers more than 100 million streams a month for its clients. Twistage competes with video platform companies such as Brightcove, Ooyala, and thePlatform, but bills itself more as a white-label provider. Its competitive advantage, Wadler said, lies in its focus on work-flow and customization options each step of the way--from getting video out of a camera to getting it on the Web. In the Forrester report, the research firm dubbed Twistage a "contender" and cites its "media management, player capabilities, and publishing capabilities," while noting the company should expand its team. Daisy Whitney, Senior Producer tag:odeo.com,2009-11-25,25481024 Wed, 25 Nov 2009 18:13:12 -0800 no Beet.TV Web Development and Sites, white label provider, twistage, video platform http://forum.odeo.com/episodes/25501481-Adobe-Uses-New-Open-Source-Video-Player-on-its-Corporate-Site Software giant Adobe Systems is using its new open source media framework player on Adobe.TV, the company's new video site which was launched in September. Adobe, Akamai and others have been working on a open source video player, which is easily and inexpensively deployed. The implementation of the player on Adobe.TV is the industry's first. We caught up with Adobe's Bob Dolan last month at the Streaming Media West conference in San Jose. Earlier today, we published a story about how Intel is using video for corporate communications. In addition to explaining the infrastructure of Adobe.TV, he gives a great overview of the power of online video for corporations for internal and external communications. Andy Plesser, Executive Producer Software giant Adobe Systems is using its new open source media framework player on Adobe.TV, the company's new video site which was launched in September. Adobe, Akamai and others have been working on a open source video player, which is easily and inexpensively deployed. The implementation of the player on Adobe.TV is the industry's first. We caught up with Adobe's Bob Dolan last month at the Streaming Media West conference in San Jose. Earlier today, we published a story about how Intel is using video for corporate communications. In addition to explaining the infrastructure of Adobe.TV, he gives a great overview of the power of online video for corporations for internal and external communications. Andy Plesser, Executive Producer Software giant Adobe Systems is using its new open source media framework player on Adobe.TV, the company's new video site which was launched in September. Adobe, Akamai and others have been working on a open source video player, which is easily and inexpensively deployed. The implementation of the player on Adobe.TV is the industry's first. We caught up with Adobe's Bob Dolan last month at the Streaming Media West conference in San Jose. Earlier today, we published a story about how Intel is using video for corporate communications. In addition to explaining the infrastructure of Adobe.TV, he gives a great overview of the power of online video for corporations for internal and external communications. Andy Plesser, Executive Producer tag:odeo.com,2009-11-25,25501481 Wed, 25 Nov 2009 10:01:30 -0800 no Beet.TV Technology, Software, Adobe, Online Video, beet.tv http://forum.odeo.com/episodes/25476492-Ooyala-Sees-Value-in-Realtime-Analytics-for-Video-Producers MOUNTAIN VIEW, CA -- Ooyala, the online video services company started by ex-Googlers, is developing realtime analytics for video producers to closely monitor the success of their content. We spoke with company CTO Sean Knapp for this overview on the value and utility of analytics. Sean came from Google where he was a key developer in iGoogle. Andy Plesser, Executive Producer MOUNTAIN VIEW, CA -- Ooyala, the online video services company started by ex-Googlers, is developing realtime analytics for video producers to closely monitor the success of their content. We spoke with company CTO Sean Knapp for this overview on the value and utility of analytics. Sean came from Google where he was a key developer in iGoogle. Andy Plesser, Executive Producer MOUNTAIN VIEW, CA -- Ooyala, the online video services company started by ex-Googlers, is developing realtime analytics for video producers to closely monitor the success of their content. We spoke with company CTO Sean Knapp for this overview on the value and utility of analytics. Sean came from Google where he was a key developer in iGoogle. Andy Plesser, Executive Producer tag:odeo.com,2009-11-24,25476492 Tue, 24 Nov 2009 14:03:43 -0800 no Beet.TV Technology, beet.tv, Ooyala, video platforms http://forum.odeo.com/episodes/25476493-NBC-Sports-Showcases-the-NFL-Online-with-DVR-Type-Control-Winder-Olympics-Next SAN JOSE -- NBC Sports is demonstrating the highly interactive functionality of its online experience with Sunday Football. Much of this functionality will be part of NBC's Winter Olympics online presentation. At Streaming Media West, we caught Bob Cowherd and Michael Moser of Vertigo, the San Francisco-based Interactive consultancy which has created the online experience for NBC Sports using the Silverlight software platform from Microsoft. The football viewing experience is quite impressive. Viewers can watch in real time, selecting from various cameras. Viewers can shift to earlier plays, watching slow motion in a true DVR-like experience. The NFL provides just the Sunday Football game online and fee in this presentation. Tonight (11/29) at 8 p.m. ET, try to catch the Steelers vs. the Ravens. The stream is online available during the game and online in the U.S. Earlier this month, we spoke with the NFL's Laura Goldberg about the the league's digital strategy. Last month we spoke ... SAN JOSE -- NBC Sports is demonstrating the highly interactive functionality of its online experience with Sunday Football. Much of this functionality will be part of NBC's Winter Olympics online presentation. At Streaming Media West, we caught Bob Cowherd and Michael Moser of Vertigo, the San Francisco-based Interactive consultancy which has created the online experience for NBC Sports using the Silverlight software platform from Microsoft. The football viewing experience is quite impressive. Viewers can watch in real time, selecting from various cameras. Viewers can shift to earlier plays, watching slow motion in a true DVR-like experience. The NFL provides just the Sunday Football game online and fee in this presentation. Tonight (11/29) at 8 p.m. ET, try to catch the Steelers vs. the Ravens. The stream is online available during the game and online in the U.S. Earlier this month, we spoke with the NFL's Laura Goldberg about the the league's digital strategy. Last month we spoke with Microsoft's Brian Goldfarb about Silverlightt. Andy Plesser, Executive Producer SAN JOSE -- NBC Sports is demonstrating the highly interactive functionality of its online experience with Sunday Football. Much of this functionality will be part of NBC's Winter Olympics online presentation. At Streaming Media West, we caught Bob Cowherd and Michael Moser of Vertigo, the San Francisco-based Interactive consultancy which has created the online experience for NBC Sports using the Silverlight software platform from Microsoft. The football viewing experience is quite impressive. Viewers can watch in real time, selecting from various cameras. Viewers can shift to earlier plays, watching slow motion in a true DVR-like experience. The NFL provides just the Sunday Football game online and fee in this presentation. Tonight (11/29) at 8 p.m. ET, try to catch the Steelers vs. the Ravens. The stream is online available during the game and online in the U.S. Earlier this month, we spoke with the NFL's Laura Goldberg about the the league's digital strategy. Last month we spoke with Microsoft's Brian Goldfarb about Silverlightt. Andy Plesser, Executive Producer tag:odeo.com,2009-11-24,25476493 Tue, 24 Nov 2009 13:38:56 -0800 no Beet.TV Technology, microsoft, nfl, silverlight, beet.tv, vertigo http://forum.odeo.com/episodes/25476494-eBay-Launches-Online-Magazine-with-Inside-Source-and-Fake-Hamsters-are-Hottest-Gift Earlier this month, eBay launched Inside Source, a style/fashion/shopping guide published by the auction giant. Here's the launch story in The New York Times. Last week we caught up with the publication's editor Meredith Barnett at the eBay store, a temporary promotional facility on 57th Street. She tells us about the new site, its use of video and its integration with eBay. She also shows us around the some of cooler holiday gifts on eBay. And, yes the little battery-powered hamsters, the Zhu Zhu Pets are the hottest gift of the holiday season on eBay. The New York store closes this Sunday, 11.29. eBay's Successful iPhone App Earlier today, eBay announced that it will sell $500 million worth of goods through its iPhone application. Here's the take by TechCrunch. Andy Plesser, Executive Producer Earlier this month, eBay launched Inside Source, a style/fashion/shopping guide published by the auction giant. Here's the launch story in The New York Times. Last week we caught up with the publication's editor Meredith Barnett at the eBay store, a temporary promotional facility on 57th Street. She tells us about the new site, its use of video and its integration with eBay. She also shows us around the some of cooler holiday gifts on eBay. And, yes the little battery-powered hamsters, the Zhu Zhu Pets are the hottest gift of the holiday season on eBay. The New York store closes this Sunday, 11.29. eBay's Successful iPhone App Earlier today, eBay announced that it will sell $500 million worth of goods through its iPhone application. Here's the take by TechCrunch. Andy Plesser, Executive Producer Earlier this month, eBay launched Inside Source, a style/fashion/shopping guide published by the auction giant. Here's the launch story in The New York Times. Last week we caught up with the publication's editor Meredith Barnett at the eBay store, a temporary promotional facility on 57th Street. She tells us about the new site, its use of video and its integration with eBay. She also shows us around the some of cooler holiday gifts on eBay. And, yes the little battery-powered hamsters, the Zhu Zhu Pets are the hottest gift of the holiday season on eBay. The New York store closes this Sunday, 11.29. eBay's Successful iPhone App Earlier today, eBay announced that it will sell $500 million worth of goods through its iPhone application. Here's the take by TechCrunch. Andy Plesser, Executive Producer tag:odeo.com,2009-11-24,25476494 Tue, 24 Nov 2009 08:31:04 -0800 no Beet.TV Technology, eBay http://forum.odeo.com/episodes/25476495-Comcast-s-Online-Video-Site-Fancast-Growing-Fast Comcast-owned video destination Fancast.com lured 11.3 million unique visitors in October, nearly double its 6.5 million count in September, according to comScore. Comcast-owned video destination Fancast.com lured 11.3 million unique visitors in October, nearly double its 6.5 million count in September, according to comScore. Comcast-owned video destination Fancast.com lured 11.3 million unique visitors in October, nearly double its 6.5 million count in September, according to comScore. tag:odeo.com,2009-11-23,25476495 Mon, 23 Nov 2009 14:18:39 -0800 no Beet.TV Technology, comcast, fancast, beet.tv http://forum.odeo.com/episodes/25476496-Flash-on-the-iPhone-Would-Be-Nice-but-Not-Essential-Brightcove-s-Jeremy-Allaire Flash for the iPhone would be helpful to developers and programmers, but it's not essential in getting the rich interactivity of Flash on the iPhone, says Jeremy Allaire, one of the principal developers of Flash. Allaire, who was CTO of Macromedia, the company that developed Flash and was sold to Adobe, is the founder and CEO of video platform services company Brigthcove. Brightcove recently announced a native iPhone application. I spoke with Jeremy at the Beet.TV offices earlier this month. Adobe has been trying to get Flash on the iPhone for months. A new report says Microsoft is tying to get its new Silverlight software on the popular mobile device too. Andy Plesser, Executive Producer Flash for the iPhone would be helpful to developers and programmers, but it's not essential in getting the rich interactivity of Flash on the iPhone, says Jeremy Allaire, one of the principal developers of Flash. Allaire, who was CTO of Macromedia, the company that developed Flash and was sold to Adobe, is the founder and CEO of video platform services company Brigthcove. Brightcove recently announced a native iPhone application. I spoke with Jeremy at the Beet.TV offices earlier this month. Adobe has been trying to get Flash on the iPhone for months. A new report says Microsoft is tying to get its new Silverlight software on the popular mobile device too. Andy Plesser, Executive Producer Flash for the iPhone would be helpful to developers and programmers, but it's not essential in getting the rich interactivity of Flash on the iPhone, says Jeremy Allaire, one of the principal developers of Flash. Allaire, who was CTO of Macromedia, the company that developed Flash and was sold to Adobe, is the founder and CEO of video platform services company Brigthcove. Brightcove recently announced a native iPhone application. I spoke with Jeremy at the Beet.TV offices earlier this month. Adobe has been trying to get Flash on the iPhone for months. A new report says Microsoft is tying to get its new Silverlight software on the popular mobile device too. Andy Plesser, Executive Producer tag:odeo.com,2009-11-23,25476496 Mon, 23 Nov 2009 12:45:39 -0800 no Beet.TV Technology, Adobe, flash, Brightcove, macromedia, Jeremy Allaire http://forum.odeo.com/episodes/25488721-LiveRail-Manages-Multiple-Video-Ad-Sources-for-PBS-Other-Publishers LiveRail is helping publishers manage an increasing variety source of video advertising. Last month, we spoke the company's Chief Operating Officer Michael Molesky about the company's work with publishers and networks. The company released a new version of its platform in November, he said. The San Francisco-based video ad technology firm has developed a unified set of tools for publishers to manage their in-house and third-party ad serving from one place, Molesky explained. The tools also integrate with existing platform providers, such as Brightcove. "We see ourselves as a great partner with the key people in the ecosystem," he said. " LiveRail caters to publishers, advertisers, and networks, with a suite of tools for each of those constituents. Clients usually want a combination of direct sales to sell their own ads or partnerships with ad networks, and LiveRail can handle both. Customers include PBS, which uses LiveRail to manage sponsorship rights across its affiliate stations.... LiveRail is helping publishers manage an increasing variety source of video advertising. Last month, we spoke the company's Chief Operating Officer Michael Molesky about the company's work with publishers and networks. The company released a new version of its platform in November, he said. The San Francisco-based video ad technology firm has developed a unified set of tools for publishers to manage their in-house and third-party ad serving from one place, Molesky explained. The tools also integrate with existing platform providers, such as Brightcove. "We see ourselves as a great partner with the key people in the ecosystem," he said. " LiveRail caters to publishers, advertisers, and networks, with a suite of tools for each of those constituents. Clients usually want a combination of direct sales to sell their own ads or partnerships with ad networks, and LiveRail can handle both. Customers include PBS, which uses LiveRail to manage sponsorship rights across its affiliate stations. "We make sure the correct messaging is linked to the correct content and any of the revenue rights associated with that are properly accounted for," Molesky said. Ad networks, including three in the top 20, also use LiveRail to mange their campaigns across publishers. Daisy Whitney, Senior Producer LiveRail is helping publishers manage an increasing variety source of video advertising. Last month, we spoke the company's Chief Operating Officer Michael Molesky about the company's work with publishers and networks. The company released a new version of its platform in November, he said. The San Francisco-based video ad technology firm has developed a unified set of tools for publishers to manage their in-house and third-party ad serving from one place, Molesky explained. The tools also integrate with existing platform providers, such as Brightcove. "We see ourselves as a great partner with the key people in the ecosystem," he said. " LiveRail caters to publishers, advertisers, and networks, with a suite of tools for each of those constituents. Clients usually want a combination of direct sales to sell their own ads or partnerships with ad networks, and LiveRail can handle both. Customers include PBS, which uses LiveRail to manage sponsorship rights across its affiliate stations. "We make sure the correct messaging is linked to the correct content and any of the revenue rights associated with that are properly accounted for," Molesky said. Ad networks, including three in the top 20, also use LiveRail to mange their campaigns across publishers. Daisy Whitney, Senior Producer tag:odeo.com,2009-11-23,25488721 Mon, 23 Nov 2009 10:00:28 -0800 no Beet.TV Web Development and Sites http://forum.odeo.com/episodes/25476499-Adobe-s-Flash-Player-10-Now-on-98-Percent-of-World-s-Computers-10-1-Launches-in-Beta SAN JOSE, CA - Adobe's latest version of Flash has been installed in some 98 percent of the world's computers, according to Kevin Towes who is product manager for Flash Media Server. SAN JOSE, CA - Adobe's latest version of Flash has been installed in some 98 percent of the world's computers, according to Kevin Towes who is product manager for Flash Media Server. SAN JOSE, CA - Adobe's latest version of Flash has been installed in some 98 percent of the world's computers, according to Kevin Towes who is product manager for Flash Media Server. tag:odeo.com,2009-11-23,25476499 Mon, 23 Nov 2009 09:59:09 -0800 no Beet.TV Technology, Adobe, Brightcove, flash player 10, flash media server, kevin towes http://forum.odeo.com/episodes/25476500-Shopping-Online-Norma-Kamali-Has-Competition-up-on-eBay Fashion icon Norma Kamali, the New York-based designer, is making a big retail push online with a custom page on eBay. eBay is holding a competition for consumers to upload photos of themselves with a Kamali tunic in order to win a$500 prize. Last week, I caught up with the designer at the eBay holiday store in Manhattan for this interview. Andy Plesser, Executive Producer Fashion icon Norma Kamali, the New York-based designer, is making a big retail push online with a custom page on eBay. eBay is holding a competition for consumers to upload photos of themselves with a Kamali tunic in order to win a$500 prize. Last week, I caught up with the designer at the eBay holiday store in Manhattan for this interview. Andy Plesser, Executive Producer Fashion icon Norma Kamali, the New York-based designer, is making a big retail push online with a custom page on eBay. eBay is holding a competition for consumers to upload photos of themselves with a Kamali tunic in order to win a$500 prize. Last week, I caught up with the designer at the eBay holiday store in Manhattan for this interview. Andy Plesser, Executive Producer tag:odeo.com,2009-11-21,25476500 Sat, 21 Nov 2009 08:06:42 -0800 no Beet.TV Business, eBay, walmart, norma kamali http://forum.odeo.com/episodes/25476501-Cisco-Aimes-to-Save-Media-Companies-50-of-Tech-Costs-with-Hosted-Platform-called-Eos Some media companies are spending in excess of 100 percent of digital revenue on site development, management and hosting, says Cisco's Scott Brown who spoke with Beet.TV. Cisco's aims to capitalize on this inefficiency and save publishers as much as 60 percent of technology costs with a hosted solution called Eos. Launched earlier this year, the company's biggest customer is Warner Music, which launched a series of artist sites this summer. The business around Eos is a departure for Cisco: Eos is provided to publishers for a modest licensing fee, with most revenue coming from a percentage of advertising sales on the site. The ads are sold by the publisher. For publishers struggling with their bottom line, this seems like an attractive opportunity to partner with Cisco. However, some news media companies will prefer to host their own content. We are told to expect more Eos customer announcements early next year. Andy Plesser, Executive Producer Some media companies are spending in excess of 100 percent of digital revenue on site development, management and hosting, says Cisco's Scott Brown who spoke with Beet.TV. Cisco's aims to capitalize on this inefficiency and save publishers as much as 60 percent of technology costs with a hosted solution called Eos. Launched earlier this year, the company's biggest customer is Warner Music, which launched a series of artist sites this summer. The business around Eos is a departure for Cisco: Eos is provided to publishers for a modest licensing fee, with most revenue coming from a percentage of advertising sales on the site. The ads are sold by the publisher. For publishers struggling with their bottom line, this seems like an attractive opportunity to partner with Cisco. However, some news media companies will prefer to host their own content. We are told to expect more Eos customer announcements early next year. Andy Plesser, Executive Producer Some media companies are spending in excess of 100 percent of digital revenue on site development, management and hosting, says Cisco's Scott Brown who spoke with Beet.TV. Cisco's aims to capitalize on this inefficiency and save publishers as much as 60 percent of technology costs with a hosted solution called Eos. Launched earlier this year, the company's biggest customer is Warner Music, which launched a series of artist sites this summer. The business around Eos is a departure for Cisco: Eos is provided to publishers for a modest licensing fee, with most revenue coming from a percentage of advertising sales on the site. The ads are sold by the publisher. For publishers struggling with their bottom line, this seems like an attractive opportunity to partner with Cisco. However, some news media companies will prefer to host their own content. We are told to expect more Eos customer announcements early next year. Andy Plesser, Executive Producer tag:odeo.com,2009-11-21,25476501 Sat, 21 Nov 2009 08:05:45 -0800 no Beet.TV Cisco, Online Media, Web Development and Sites, beet.tv, eos http://forum.odeo.com/episodes/25476502-Ooyala-Readies-Licensing-Scheme-for-Web-Video-Syndication MOUNTAIN VIEW, CA -- First -- the question everyone wants to know when reporting on the video platform company Ooyala. What the heck does Ooyala mean? MOUNTAIN VIEW, CA -- First -- the question everyone wants to know when reporting on the video platform company Ooyala. What the heck does Ooyala mean? MOUNTAIN VIEW, CA -- First -- the question everyone wants to know when reporting on the video platform company Ooyala. What the heck does Ooyala mean? tag:odeo.com,2009-11-21,25476502 Sat, 21 Nov 2009 08:04:24 -0800 no Beet.TV Technology, Online Video, Ooyala http://forum.odeo.com/episodes/25448234-YouTube-s-Move-to-1080p-Format-is-Good-News-for-Madison-Avenue SAN FRANCISCO -- The much blogged about introduction of a higher quality playback experience at YouTube, using a 1080p shoebox sized player, was done in part to accommodate the emergence of pre-roll video advertising on the giant site. In a related announcement this week, YouTube said it would start an experiment with pre-roll ads, providing users with the option to not see the ads. The quality and format of the YouTube player has been an issue for advertisers who want to present high quality advertising on YouTube. At last month's Beet.TV Online Video Roundtable at MSBNC.com, top advertising agency executives complained bitterly about the quality of video on sites like YouTube. With these announcements, YouTube and Madison Avenue have lined up a little bit closer. Yesterday at the NewTeeVee Live conference, we caught up with Hunter Walk, YouTube's director of product development. He spoke about the new format, the experiment in pre-roll ads and YouTube's open API. With Google befor... SAN FRANCISCO -- The much blogged about introduction of a higher quality playback experience at YouTube, using a 1080p shoebox sized player, was done in part to accommodate the emergence of pre-roll video advertising on the giant site. In a related announcement this week, YouTube said it would start an experiment with pre-roll ads, providing users with the option to not see the ads. The quality and format of the YouTube player has been an issue for advertisers who want to present high quality advertising on YouTube. At last month's Beet.TV Online Video Roundtable at MSBNC.com, top advertising agency executives complained bitterly about the quality of video on sites like YouTube. With these announcements, YouTube and Madison Avenue have lined up a little bit closer. Yesterday at the NewTeeVee Live conference, we caught up with Hunter Walk, YouTube's director of product development. He spoke about the new format, the experiment in pre-roll ads and YouTube's open API. With Google before the acquisition, he give an overview of YouTube and its growth as part of Google. Andy Plesser, Executive Producer SAN FRANCISCO -- The much blogged about introduction of a higher quality playback experience at YouTube, using a 1080p shoebox sized player, was done in part to accommodate the emergence of pre-roll video advertising on the giant site. In a related announcement this week, YouTube said it would start an experiment with pre-roll ads, providing users with the option to not see the ads. The quality and format of the YouTube player has been an issue for advertisers who want to present high quality advertising on YouTube. At last month's Beet.TV Online Video Roundtable at MSBNC.com, top advertising agency executives complained bitterly about the quality of video on sites like YouTube. With these announcements, YouTube and Madison Avenue have lined up a little bit closer. Yesterday at the NewTeeVee Live conference, we caught up with Hunter Walk, YouTube's director of product development. He spoke about the new format, the experiment in pre-roll ads and YouTube's open API. With Google before the acquisition, he give an overview of YouTube and its growth as part of Google. Andy Plesser, Executive Producer tag:odeo.com,2009-11-13,25448234 Fri, 13 Nov 2009 12:02:04 -0800 no Beet.TV Technology, youtube, google, newteevee, beet.tv, 1080p, hunter walk http://forum.odeo.com/episodes/25430322-Forrester-Report-on-Online-Video-It-s-Way-Beyond-the-Media-Business-Now Forrester senior analyst has just published a comparative study of six online video platform service providers. We reported on the study on Friday. Forrester senior analyst has just published a comparative study of six online video platform service providers. We reported on the study on Friday. Forrester senior analyst has just published a comparative study of six online video platform service providers. We reported on the study on Friday. tag:odeo.com,2009-11-09,25430322 Mon, 09 Nov 2009 19:19:41 -0800 no Beet.TV Technology, Online Video, beet.tv, forrester http://forum.odeo.com/episodes/25442038-New-Apple-TV-Subscription-Service-Not-so-Fast-Forrester-s-Bobby-Tulsiani Earlier this month, Peter Kafka at MediaMemo reported that Apple has an new initiative to sell broadcast and cable programming via iTunes for a monthly fee of $30. Peter wrote that Apple is in the early stages of conversation with programmers but noted there are a number of hurdles. Last week, I spoke with Forrester senior analyst Bobby Tulsiani who explained the challenges in getting this done. It's not nearly as easy as lining up the record labels, he tells Beet.TV. Andy Plesser, Executive Producer Earlier this month, Peter Kafka at MediaMemo reported that Apple has an new initiative to sell broadcast and cable programming via iTunes for a monthly fee of $30. Peter wrote that Apple is in the early stages of conversation with programmers but noted there are a number of hurdles. Last week, I spoke with Forrester senior analyst Bobby Tulsiani who explained the challenges in getting this done. It's not nearly as easy as lining up the record labels, he tells Beet.TV. Andy Plesser, Executive Producer Earlier this month, Peter Kafka at MediaMemo reported that Apple has an new initiative to sell broadcast and cable programming via iTunes for a monthly fee of $30. Peter wrote that Apple is in the early stages of conversation with programmers but noted there are a number of hurdles. Last week, I spoke with Forrester senior analyst Bobby Tulsiani who explained the challenges in getting this done. It's not nearly as easy as lining up the record labels, he tells Beet.TV. Andy Plesser, Executive Producer tag:odeo.com,2009-11-09,25442038 Mon, 09 Nov 2009 18:37:21 -0800 no Beet.TV Technology, apples, Online Video, forrester, TV Everywhere http://forum.odeo.com/episodes/25398815-How-to-Think-Like-a-Venture-Capitalist Advertisers and marketers can use the techniques of venture capitalists in evaluating new advertising platforms, technologies, and tools. Online-advertising-executive-turned-venture capitalist Brian McAndrews of Madrona Venture Group spoke with me during the recentiMedia Summit for this week's New Media Minute. This evaluation includes assessing the market opportunity, the timing, and the management team of emerging advertising opportunities, she reported. This episode also includes the latest insight from interactive agency Questus on how young consumers are relying on social media to make purchase decisions. Daisy Whitney Editor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish her segment regularly here. AP Advertisers and marketers can use the techniques of venture capitalists in evaluating new advertising platforms, technologies, and tools. Online-advertising-executive-turned-venture capitalist Brian McAndrews of Madrona Venture Group spoke with me during the recentiMedia Summit for this week's New Media Minute. This evaluation includes assessing the market opportunity, the timing, and the management team of emerging advertising opportunities, she reported. This episode also includes the latest insight from interactive agency Questus on how young consumers are relying on social media to make purchase decisions. Daisy Whitney Editor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish her segment regularly here. AP Advertisers and marketers can use the techniques of venture capitalists in evaluating new advertising platforms, technologies, and tools. Online-advertising-executive-turned-venture capitalist Brian McAndrews of Madrona Venture Group spoke with me during the recentiMedia Summit for this week's New Media Minute. This evaluation includes assessing the market opportunity, the timing, and the management team of emerging advertising opportunities, she reported. This episode also includes the latest insight from interactive agency Questus on how young consumers are relying on social media to make purchase decisions. Daisy Whitney Editor's Note: Daisy's New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish her segment regularly here. AP tag:odeo.com,2009-11-03,25398815 Tue, 03 Nov 2009 11:26:18 -0800 no Beet.TV Web Development and Sites, new media minute, Brian McAndrews, daisy whitney, Madrona Venture Group, imedia summit, questus http://forum.odeo.com/episodes/25398824-McCarus-Davis-Norman-on-opportunities-for-creatives tag:odeo.com,2009-10-30,25398824 Fri, 30 Oct 2009 12:24:04 -0700 no Beet.TV art http://forum.odeo.com/episodes/25398827-Microsoft-Readies-Silverlight-for-Offline-Use-Adobe-s-Flash-Heading-to-Smart-Phones NBC Sports will announce plans today to use Microsoft Silverlight as the Web software for Web viewing the Winter Olympics Games in the United States. We have been impressed with the latest use of Silverlight by NBC for Sunday Night Football. We look forward to watching the Olympics online. Although, we expect that due the the Pacific time zone, many live competitions will be delayed. What's next for Silverlight is downloadable files, videos saved to the the computers, according to Microsoft's Brian Goldfarb, who was a participant in last month's Beet.TV Online Video Roundtable. He explains this in this video. Although NBC is using Silverlight, virtually all the world's broadcasters will be carrying the Winter Olympics in Flash. (We expect that Silverlight will be used in France and a handful of other other countries.) The Next Battle: Video on the Smart Phone Adobe, having achieved ubiquity on the the world's computers with Flash, will have Flash installed on nearly all smart phones... NBC Sports will announce plans today to use Microsoft Silverlight as the Web software for Web viewing the Winter Olympics Games in the United States. We have been impressed with the latest use of Silverlight by NBC for Sunday Night Football. We look forward to watching the Olympics online. Although, we expect that due the the Pacific time zone, many live competitions will be delayed. What's next for Silverlight is downloadable files, videos saved to the the computers, according to Microsoft's Brian Goldfarb, who was a participant in last month's Beet.TV Online Video Roundtable. He explains this in this video. Although NBC is using Silverlight, virtually all the world's broadcasters will be carrying the Winter Olympics in Flash. (We expect that Silverlight will be used in France and a handful of other other countries.) The Next Battle: Video on the Smart Phone Adobe, having achieved ubiquity on the the world's computers with Flash, will have Flash installed on nearly all smart phones in the United States, except the iPhone. Speaking at the panel, and second in this video, is Adobe's Bill Rusitzky. Bill talks about Flash and its move to mobile devices planned for next year. This section of the panel was moderated by Kevin Delaney, Senior Deputy Managing Editor of the WSJ.com Andy Plesser, Executive Producer NBC Sports will announce plans today to use Microsoft Silverlight as the Web software for Web viewing the Winter Olympics Games in the United States. We have been impressed with the latest use of Silverlight by NBC for Sunday Night Football. We look forward to watching the Olympics online. Although, we expect that due the the Pacific time zone, many live competitions will be delayed. What's next for Silverlight is downloadable files, videos saved to the the computers, according to Microsoft's Brian Goldfarb, who was a participant in last month's Beet.TV Online Video Roundtable. He explains this in this video. Although NBC is using Silverlight, virtually all the world's broadcasters will be carrying the Winter Olympics in Flash. (We expect that Silverlight will be used in France and a handful of other other countries.) The Next Battle: Video on the Smart Phone Adobe, having achieved ubiquity on the the world's computers with Flash, will have Flash installed on nearly all smart phones in the United States, except the iPhone. Speaking at the panel, and second in this video, is Adobe's Bill Rusitzky. Bill talks about Flash and its move to mobile devices planned for next year. This section of the panel was moderated by Kevin Delaney, Senior Deputy Managing Editor of the WSJ.com Andy Plesser, Executive Producer tag:odeo.com,2009-10-30,25398827 Fri, 30 Oct 2009 11:57:11 -0700 no Beet.TV Technology, microsoft, Adobe, flash, silverlight, beet.tv, winter olympics http://forum.odeo.com/episodes/25433367-Why-Rent-an-Audience-When-You-Can-Buy-your-Own The advertising business has traditionally operated according to one very simple principle: marketers pay to pitch their products to someone else's audience. But brands are starting to think it might be time to develop their own audiences rather than rent, according to several agency executives at the Beet.TV online video roundtable in New York last month. Agencies and publishers are increasingly hearing this directive from clients in the last year, said two Beet.TV roundtable participants: Robert Davis, leader of the interactive video practice at Ogilvy, and Brian Quinn, VP and GM for digital ad sales at the Wall Street Journal. The advertising business has traditionally operated according to one very simple principle: marketers pay to pitch their products to someone else's audience. But brands are starting to think it might be time to develop their own audiences rather than rent, according to several agency executives at the Beet.TV online video roundtable in New York last month. Agencies and publishers are increasingly hearing this directive from clients in the last year, said two Beet.TV roundtable participants: Robert Davis, leader of the interactive video practice at Ogilvy, and Brian Quinn, VP and GM for digital ad sales at the Wall Street Journal. The advertising business has traditionally operated according to one very simple principle: marketers pay to pitch their products to someone else's audience. But brands are starting to think it might be time to develop their own audiences rather than rent, according to several agency executives at the Beet.TV online video roundtable in New York last month. Agencies and publishers are increasingly hearing this directive from clients in the last year, said two Beet.TV roundtable participants: Robert Davis, leader of the interactive video practice at Ogilvy, and Brian Quinn, VP and GM for digital ad sales at the Wall Street Journal. tag:odeo.com,2009-10-30,25433367 Fri, 30 Oct 2009 11:42:04 -0700 no Beet.TV Web Development and Sites, beet.tv online video roundtable, michael learmonth, robert davis, brian quinn, rob norman http://forum.odeo.com/episodes/25398830-The-Promise-of-Online-Video-is-Beyond-Television-2-0-Experts-Say Although pre-roll advertising, the 15-30 second ads seen before a video begins, is the dominate media form, the promise of online video advertising is much greater. The the opportunity is much more than simply repurposing television ads , as a kind of "Television 2.0." It is incumbent on the industry to be more creative. These were some of the comments in by panelists in this excerpt from the Beet.TV Online Video Roundtable. This section was moderated by Ad Age's Michael Learmonth. Participants in this clip include Micheal Mathieu, CEO of video ad network YuMe, Rob Norman, CEO of WPP's GroupM, Robert Davis of Ogilvy and John McCarus of Digitas. Andy Plesser, Executive Producer Although pre-roll advertising, the 15-30 second ads seen before a video begins, is the dominate media form, the promise of online video advertising is much greater. The the opportunity is much more than simply repurposing television ads , as a kind of "Television 2.0." It is incumbent on the industry to be more creative. These were some of the comments in by panelists in this excerpt from the Beet.TV Online Video Roundtable. This section was moderated by Ad Age's Michael Learmonth. Participants in this clip include Micheal Mathieu, CEO of video ad network YuMe, Rob Norman, CEO of WPP's GroupM, Robert Davis of Ogilvy and John McCarus of Digitas. Andy Plesser, Executive Producer Although pre-roll advertising, the 15-30 second ads seen before a video begins, is the dominate media form, the promise of online video advertising is much greater. The the opportunity is much more than simply repurposing television ads , as a kind of "Television 2.0." It is incumbent on the industry to be more creative. These were some of the comments in by panelists in this excerpt from the Beet.TV Online Video Roundtable. This section was moderated by Ad Age's Michael Learmonth. Participants in this clip include Micheal Mathieu, CEO of video ad network YuMe, Rob Norman, CEO of WPP's GroupM, Robert Davis of Ogilvy and John McCarus of Digitas. Andy Plesser, Executive Producer tag:odeo.com,2009-10-30,25398830 Fri, 30 Oct 2009 10:20:27 -0700 no Beet.TV Business, beet.tv, Ogilvy, digitas, online video advertising, GroupM http://forum.odeo.com/episodes/25398836-The-Trouble-with-Online-Video-is-Scale-Time-Inc-Digtal-Boss-Vivek-Shah The big issue facing mainstream media in succeeding with online video is scale, a lack of inventory of content and lack of viewers, according Vivek Shaw, head of digital news at Time Inc. At the Beet.TV Online Video Roundtable, Vivek was questioned by paidContent Editor Rafat Ali, one of the event's moderators. Vivek says estimates that the size of the online video advertising budget in the U.S. is just over $350 million. Also bemoaning the small scale or the emerging media in this clip is Rob Norman who heads GroupM, the giant digital media buying arm of WPP. Just this afternoon, Rafat reports on paidContent that Vivek will be leaving his post at Time Inc. Andy Plesser, Executive Producer The big issue facing mainstream media in succeeding with online video is scale, a lack of inventory of content and lack of viewers, according Vivek Shaw, head of digital news at Time Inc. At the Beet.TV Online Video Roundtable, Vivek was questioned by paidContent Editor Rafat Ali, one of the event's moderators. Vivek says estimates that the size of the online video advertising budget in the U.S. is just over $350 million. Also bemoaning the small scale or the emerging media in this clip is Rob Norman who heads GroupM, the giant digital media buying arm of WPP. Just this afternoon, Rafat reports on paidContent that Vivek will be leaving his post at Time Inc. Andy Plesser, Executive Producer The big issue facing mainstream media in succeeding with online video is scale, a lack of inventory of content and lack of viewers, according Vivek Shaw, head of digital news at Time Inc. At the Beet.TV Online Video Roundtable, Vivek was questioned by paidContent Editor Rafat Ali, one of the event's moderators. Vivek says estimates that the size of the online video advertising budget in the U.S. is just over $350 million. Also bemoaning the small scale or the emerging media in this clip is Rob Norman who heads GroupM, the giant digital media buying arm of WPP. Just this afternoon, Rafat reports on paidContent that Vivek will be leaving his post at Time Inc. Andy Plesser, Executive Producer tag:odeo.com,2009-10-30,25398836 Fri, 30 Oct 2009 10:08:44 -0700 no Beet.TV Business, Online Video, time inc. paidcontent http://forum.odeo.com/episodes/25410999-Madison-Avenue-s-Frustration-with-Online-Video-Quality-is-Complete-Crap-top-WPP-Exec Despite its enormous position, commanding 40 percent of video streams in the U.S., the quality of the environment for advertisers is not always acceptable, according to leading digital advertising executives. Rob Norman, CEO of WPP's giant GroupM IInteraction, the digital media buying group, says that despite the availability of high quality video ads to go up on the Web, the technical quality and environment of sites like YouTube is not acceptable, hesays the current environment is "complete crap." (His comments come at the end of this clip.) GroupM says it is the world's largest media buying company, with billings of $60 billion. Ogilvy's Robert Davis and Digitas' John McCarus discuss the value of YouTube as a powerful distribution platform with value and limitations. YouTube has recently increased the number of pre-roll ads and has expanded its relationship with many ad agencies. This is an excerpt from last month's Beet.TV Online Video Roundtable held at the New York offfices of... Despite its enormous position, commanding 40 percent of video streams in the U.S., the quality of the environment for advertisers is not always acceptable, according to leading digital advertising executives. Rob Norman, CEO of WPP's giant GroupM IInteraction, the digital media buying group, says that despite the availability of high quality video ads to go up on the Web, the technical quality and environment of sites like YouTube is not acceptable, hesays the current environment is "complete crap." (His comments come at the end of this clip.) GroupM says it is the world's largest media buying company, with billings of $60 billion. Ogilvy's Robert Davis and Digitas' John McCarus discuss the value of YouTube as a powerful distribution platform with value and limitations. YouTube has recently increased the number of pre-roll ads and has expanded its relationship with many ad agencies. This is an excerpt from last month's Beet.TV Online Video Roundtable held at the New York offfices of msnbc.com. Moderating this section is Michael Learmonth, reporter for Advertising Age. Michael recently reported how consumer package goods are using online video advertising in a big way. Andy Plesser, Executive Producer Despite its enormous position, commanding 40 percent of video streams in the U.S., the quality of the environment for advertisers is not always acceptable, according to leading digital advertising executives. Rob Norman, CEO of WPP's giant GroupM IInteraction, the digital media buying group, says that despite the availability of high quality video ads to go up on the Web, the technical quality and environment of sites like YouTube is not acceptable, hesays the current environment is "complete crap." (His comments come at the end of this clip.) GroupM says it is the world's largest media buying company, with billings of $60 billion. Ogilvy's Robert Davis and Digitas' John McCarus discuss the value of YouTube as a powerful distribution platform with value and limitations. YouTube has recently increased the number of pre-roll ads and has expanded its relationship with many ad agencies. This is an excerpt from last month's Beet.TV Online Video Roundtable held at the New York offfices of msnbc.com. Moderating this section is Michael Learmonth, reporter for Advertising Age. Michael recently reported how consumer package goods are using online video advertising in a big way. Andy Plesser, Executive Producer tag:odeo.com,2009-10-29,25410999 Thu, 29 Oct 2009 15:02:06 -0700 no Beet.TV Technology, youtube, Online Video, beet.tv, wpp, rob norman http://forum.odeo.com/episodes/25406244-Msnbc-com-s-Embeddable-Video-Player-Charlie-Tillinghast-on-Next-Steps msnbc.com, which had the first embeddable video player among the major video producers in the United States, will soon launch a player which provides embed codes for specific segments. The new player will also be resizable and will carry forms of advertising, deemed acceptable on off domain sites, meaning no pre-roll ads. These are some of the comments by Charlie Tillinghast, president and publisher of msnbc.com in response to answers from Rafat Ali, editor and pubisher of paidContent. Rafat was one of the co-moderators of the recent Beet.TV Online Video Roundtable which was held at msnbc.com's New York headquarters at 30 Rock. Andy Plesser, Executive Producer msnbc.com, which had the first embeddable video player among the major video producers in the United States, will soon launch a player which provides embed codes for specific segments. The new player will also be resizable and will carry forms of advertising, deemed acceptable on off domain sites, meaning no pre-roll ads. These are some of the comments by Charlie Tillinghast, president and publisher of msnbc.com in response to answers from Rafat Ali, editor and pubisher of paidContent. Rafat was one of the co-moderators of the recent Beet.TV Online Video Roundtable which was held at msnbc.com's New York headquarters at 30 Rock. Andy Plesser, Executive Producer msnbc.com, which had the first embeddable video player among the major video producers in the United States, will soon launch a player which provides embed codes for specific segments. The new player will also be resizable and will carry forms of advertising, deemed acceptable on off domain sites, meaning no pre-roll ads. These are some of the comments by Charlie Tillinghast, president and publisher of msnbc.com in response to answers from Rafat Ali, editor and pubisher of paidContent. Rafat was one of the co-moderators of the recent Beet.TV Online Video Roundtable which was held at msnbc.com's New York headquarters at 30 Rock. Andy Plesser, Executive Producer tag:odeo.com,2009-10-29,25406244 Thu, 29 Oct 2009 14:30:29 -0700 no Beet.TV Technology, Online Video, charles tillinghast, msnbc.com, rafat ali http://forum.odeo.com/episodes/25398841-Why-TV-Everywhere-Will-Be-Bigger-than-the-Cable-Giants "TV Everywhere," the emerging strategy of cable giants Comcast and Time Warner to allow web users to log onto cable offerings online, has broad implications for the content industry. During the Beet.TV Online Video Roundtable, moderator Rafat Ali posed the question about the prospects of "TV Everywhere." Answering the question was Bob Mason, CTO and co-founder of Brightcove. He explains how the technology and its system of rights management will establish a syndication scheme for online video. Frank Babieri, CEO of Transpera, adds that he success of mobile bodes well for TV Everywhere. Andy Plesser, Executive Producer "TV Everywhere," the emerging strategy of cable giants Comcast and Time Warner to allow web users to log onto cable offerings online, has broad implications for the content industry. During the Beet.TV Online Video Roundtable, moderator Rafat Ali posed the question about the prospects of "TV Everywhere." Answering the question was Bob Mason, CTO and co-founder of Brightcove. He explains how the technology and its system of rights management will establish a syndication scheme for online video. Frank Babieri, CEO of Transpera, adds that he success of mobile bodes well for TV Everywhere. Andy Plesser, Executive Producer "TV Everywhere," the emerging strategy of cable giants Comcast and Time Warner to allow web users to log onto cable offerings online, has broad implications for the content industry. During the Beet.TV Online Video Roundtable, moderator Rafat Ali posed the question about the prospects of "TV Everywhere." Answering the question was Bob Mason, CTO and co-founder of Brightcove. He explains how the technology and its system of rights management will establish a syndication scheme for online video. Frank Babieri, CEO of Transpera, adds that he success of mobile bodes well for TV Everywhere. Andy Plesser, Executive Producer tag:odeo.com,2009-10-29,25398841 Thu, 29 Oct 2009 14:27:26 -0700 no Beet.TV Technology, Brightcove, comcast, transpera, cable tv, TV Everywhere http://forum.odeo.com/episodes/25398847-Advertisers-Metrics-around-Online-Video-Essential Advertisers want to know more about their neighbors, and brands want to know who they're running next to and whether their ads are live in safe online environments, said Jayant Kadambi, co-founder and president of online video ad network YuMe. We caught up with him at the Beet.TV Online Video Roundtable last month. As marketers seek scale online with online video, they also want data on where the videos are embedded, he explained. "As video goes from TV to online videos to live to widgets, we give them all the information required so they feel comfortable advertising at scale," he said. That includes data on whether an ad plays next to another ad and what type of content it runs against. Technologies like AdSafe and ad networks like Brand.net are also focused on managing the environments in which ads live online. To deliver the right ads to the right consumers, YuMe relies on consumers' content preferences. "If this is 'Heroes,' based on the data associated with that content we know... Advertisers want to know more about their neighbors, and brands want to know who they're running next to and whether their ads are live in safe online environments, said Jayant Kadambi, co-founder and president of online video ad network YuMe. We caught up with him at the Beet.TV Online Video Roundtable last month. As marketers seek scale online with online video, they also want data on where the videos are embedded, he explained. "As video goes from TV to online videos to live to widgets, we give them all the information required so they feel comfortable advertising at scale," he said. That includes data on whether an ad plays next to another ad and what type of content it runs against. Technologies like AdSafe and ad networks like Brand.net are also focused on managing the environments in which ads live online. To deliver the right ads to the right consumers, YuMe relies on consumers' content preferences. "If this is 'Heroes,' based on the data associated with that content we know people 18 to 49 who like dramas watch 'Heroes' and we can use that to place the right ad," Kadambi explained. He added that YuMe doesn't rely much on cookie data and leans instead on user behavior. In general, ad networks also rely on a range of data sources such as Next Action, Blue Kai, RapLeaf, and others to verify audiences and to deliver ads to the right viewers. Daisy Whitney, Senior Producer Disclaimer: YuMe was the sponsor of last month's Beet.TV Online Video Roundtable Advertisers want to know more about their neighbors, and brands want to know who they're running next to and whether their ads are live in safe online environments, said Jayant Kadambi, co-founder and president of online video ad network YuMe. We caught up with him at the Beet.TV Online Video Roundtable last month. As marketers seek scale online with online video, they also want data on where the videos are embedded, he explained. "As video goes from TV to online videos to live to widgets, we give them all the information required so they feel comfortable advertising at scale," he said. That includes data on whether an ad plays next to another ad and what type of content it runs against. Technologies like AdSafe and ad networks like Brand.net are also focused on managing the environments in which ads live online. To deliver the right ads to the right consumers, YuMe relies on consumers' content preferences. "If this is 'Heroes,' based on the data associated with that content we know people 18 to 49 who like dramas watch 'Heroes' and we can use that to place the right ad," Kadambi explained. He added that YuMe doesn't rely much on cookie data and leans instead on user behavior. In general, ad networks also rely on a range of data sources such as Next Action, Blue Kai, RapLeaf, and others to verify audiences and to deliver ads to the right viewers. Daisy Whitney, Senior Producer Disclaimer: YuMe was the sponsor of last month's Beet.TV Online Video Roundtable tag:odeo.com,2009-10-28,25398847 Wed, 28 Oct 2009 12:58:49 -0700 no Beet.TV Business, advertising, Online Video, YuMe http://forum.odeo.com/episodes/25398849-Mobile-Video-is-Getting-Higher-Ad-Rates-than-Online Transpera, the largest mobile video ad network in North America, has lined up many of the industry's leading publishers including msnbc.com, CBS.com, Showtime, Disney and MTV. In this interview, Transpera CEO Frank Barbieri explains video advertising is working well for publishers. He says that inventory is nearly sold out for Q4 and publishers are enjoying substanially higher advertising rates to comparable online ads. I spoke with him before the Beet.TV Online Video Roundtable in New York. Andy Plesser, Executive Producer Transpera, the largest mobile video ad network in North America, has lined up many of the industry's leading publishers including msnbc.com, CBS.com, Showtime, Disney and MTV. In this interview, Transpera CEO Frank Barbieri explains video advertising is working well for publishers. He says that inventory is nearly sold out for Q4 and publishers are enjoying substanially higher advertising rates to comparable online ads. I spoke with him before the Beet.TV Online Video Roundtable in New York. Andy Plesser, Executive Producer Transpera, the largest mobile video ad network in North America, has lined up many of the industry's leading publishers including msnbc.com, CBS.com, Showtime, Disney and MTV. In this interview, Transpera CEO Frank Barbieri explains video advertising is working well for publishers. He says that inventory is nearly sold out for Q4 and publishers are enjoying substanially higher advertising rates to comparable online ads. I spoke with him before the Beet.TV Online Video Roundtable in New York. Andy Plesser, Executive Producer tag:odeo.com,2009-10-28,25398849 Wed, 28 Oct 2009 12:53:54 -0700 no Beet.TV Technology, Mobile Video, beet.tv, online advertising, iphones, andy plesser, frank barbieri, tanspera http://forum.odeo.com/episodes/25398850-Custom-Video-Creative-Yields-Three-Times-Click-Through-YuMe-CEO Online video ad network YuMe is generating engagement rates that are as much as three to four times higher or custom spots than for pre-rolls. That's what YuMe's CEO Michael Mathieu told Beet.TV during a recent interview in New York. The company served up more than three billion video ads through the third quarter of this year and custom spots are generating as high as a 5% click-through rate, or engagement rate. That compares to pre-rolls, which generate a bit higher than one percent interaction, YuMe found. On average the engagement for customized spots is double a pre-roll. However, pre-rolls are still the dominant ad format in online video and account for 95% of the ads YuMe delivers. Some of the clients YuMe has served up tailored ads for include Axe, Dove, Vitamin Water, Universal Pictures and LandRover. The company recently released a study detailing click-through rates for various types of video ads. "We can customize so the ad envelopes the whole screen and you're not just ... Online video ad network YuMe is generating engagement rates that are as much as three to four times higher or custom spots than for pre-rolls. That's what YuMe's CEO Michael Mathieu told Beet.TV during a recent interview in New York. The company served up more than three billion video ads through the third quarter of this year and custom spots are generating as high as a 5% click-through rate, or engagement rate. That compares to pre-rolls, which generate a bit higher than one percent interaction, YuMe found. On average the engagement for customized spots is double a pre-roll. However, pre-rolls are still the dominant ad format in online video and account for 95% of the ads YuMe delivers. Some of the clients YuMe has served up tailored ads for include Axe, Dove, Vitamin Water, Universal Pictures and LandRover. The company recently released a study detailing click-through rates for various types of video ads. "We can customize so the ad envelopes the whole screen and you're not just watching within the player," he said. "We see up to 5% click yields when people really take the time to develop creative that is online-specific and have the opportunity to engage the audience versus taking a TV ad and sticking it in front of the content." Because of the success with tailored ads, YuMe is exploring additional types of online video ad formats such as embedding ad units in the video. "If someone is watching Beet.TV there might be a white space to the right of you and there could be an ad there selling a product. We will see more embeddable ads within video that is contextually relevant and focuses on the user. Ads around the video player will start to disappear," he said. Daisy Whitney, Senior Producer Disclaimer: YuMe was the sponsor of the Beet.TV Online Video Roundtable. Online video ad network YuMe is generating engagement rates that are as much as three to four times higher or custom spots than for pre-rolls. That's what YuMe's CEO Michael Mathieu told Beet.TV during a recent interview in New York. The company served up more than three billion video ads through the third quarter of this year and custom spots are generating as high as a 5% click-through rate, or engagement rate. That compares to pre-rolls, which generate a bit higher than one percent interaction, YuMe found. On average the engagement for customized spots is double a pre-roll. However, pre-rolls are still the dominant ad format in online video and account for 95% of the ads YuMe delivers. Some of the clients YuMe has served up tailored ads for include Axe, Dove, Vitamin Water, Universal Pictures and LandRover. The company recently released a study detailing click-through rates for various types of video ads. "We can customize so the ad envelopes the whole screen and you're not just watching within the player," he said. "We see up to 5% click yields when people really take the time to develop creative that is online-specific and have the opportunity to engage the audience versus taking a TV ad and sticking it in front of the content." Because of the success with tailored ads, YuMe is exploring additional types of online video ad formats such as embedding ad units in the video. "If someone is watching Beet.TV there might be a white space to the right of you and there could be an ad there selling a product. We will see more embeddable ads within video that is contextually relevant and focuses on the user. Ads around the video player will start to disappear," he said. Daisy Whitney, Senior Producer Disclaimer: YuMe was the sponsor of the Beet.TV Online Video Roundtable. tag:odeo.com,2009-10-28,25398850 Wed, 28 Oct 2009 12:51:14 -0700 no Beet.TV Technology, advertising, Online Video, YuMe, michael mathieu http://forum.odeo.com/episodes/25398851-The-Changing-Strategy-of-Online-Video-Syndication-Put-Your-Player-Where-You-Want-It While many video publishers seek the widest possible distribution of their videos through an embeddable player and Media RSS, some like HealthiNation and Virgin Media, are using a syndicated player which is placed on specific sites. Controlling the "off domain" strategy is important for many publishers: Some are caution about where their videos will appear, often reflecting the concern of advertisers. For other there rights issues with their content. Others, like msnbc.com are seeking to monetize their embeddable player with subtle advertising -- not the more lucrative pre-roll advertising. Charlie Tillinghast, president and publisher explained this to me last week. Last week in New York, after the Beet.TV Online Video Roundtable, I sat down with Bob Mason, co-founder and CTO of Brightcove. We spoke about this emerging syndication strategy. Today, Brightcove announced a deal to manage video publishing and syndication. Andy Plesser, Executive Producer While many video publishers seek the widest possible distribution of their videos through an embeddable player and Media RSS, some like HealthiNation and Virgin Media, are using a syndicated player which is placed on specific sites. Controlling the "off domain" strategy is important for many publishers: Some are caution about where their videos will appear, often reflecting the concern of advertisers. For other there rights issues with their content. Others, like msnbc.com are seeking to monetize their embeddable player with subtle advertising -- not the more lucrative pre-roll advertising. Charlie Tillinghast, president and publisher explained this to me last week. Last week in New York, after the Beet.TV Online Video Roundtable, I sat down with Bob Mason, co-founder and CTO of Brightcove. We spoke about this emerging syndication strategy. Today, Brightcove announced a deal to manage video publishing and syndication. Andy Plesser, Executive Producer While many video publishers seek the widest possible distribution of their videos through an embeddable player and Media RSS, some like HealthiNation and Virgin Media, are using a syndicated player which is placed on specific sites. Controlling the "off domain" strategy is important for many publishers: Some are caution about where their videos will appear, often reflecting the concern of advertisers. For other there rights issues with their content. Others, like msnbc.com are seeking to monetize their embeddable player with subtle advertising -- not the more lucrative pre-roll advertising. Charlie Tillinghast, president and publisher explained this to me last week. Last week in New York, after the Beet.TV Online Video Roundtable, I sat down with Bob Mason, co-founder and CTO of Brightcove. We spoke about this emerging syndication strategy. Today, Brightcove announced a deal to manage video publishing and syndication. Andy Plesser, Executive Producer tag:odeo.com,2009-10-28,25398851 Wed, 28 Oct 2009 10:11:16 -0700 no Beet.TV Brightcove, art, beet.tv, virgin media http://forum.odeo.com/episodes/25398852-Crush-It-Goes-Multimedia-Gary-Vaynerchuk-s-Book-is-Now-a-Vook Gary Vaynerchuk, the Internet video/social media phenomenon, is having his book "Crush It" published as a 'vook," a digital version with video and text. The multimedia product has been created by Vook, and Emeryville, California-based company and HarperStudio, a unit of NewsCorp. Here is the company press release. These vooks are available at the Vook website and on the Apples iTunes store. More about Vook and its founder Brad Inman in a story up on paidContent today. Gary's "Chapter" about his beloved Jets Debut on Beet.TV Here on Beet.TV, we have the Web debut of video "page" from the Crush It vook -- a visit with Gary in the parking lot of Giants Stadium before a Jets game. An avid van, he says he hasn't missed a Jets home game in 21 years. Below is one of favorite Gary videos. He came the Beet.TV global headquarters to teach the staff about wine tasting. He told us to swish wine line mouthwash. Gary Vaynerchuk, the Internet video/social media phenomenon, is having his book "Crush It" published as a 'vook," a digital version with video and text. The multimedia product has been created by Vook, and Emeryville, California-based company and HarperStudio, a unit of NewsCorp. Here is the company press release. These vooks are available at the Vook website and on the Apples iTunes store. More about Vook and its founder Brad Inman in a story up on paidContent today. Gary's "Chapter" about his beloved Jets Debut on Beet.TV Here on Beet.TV, we have the Web debut of video "page" from the Crush It vook -- a visit with Gary in the parking lot of Giants Stadium before a Jets game. An avid van, he says he hasn't missed a Jets home game in 21 years. Below is one of favorite Gary videos. He came the Beet.TV global headquarters to teach the staff about wine tasting. He told us to swish wine line mouthwash. Gary Vaynerchuk, the Internet video/social media phenomenon, is having his book "Crush It" published as a 'vook," a digital version with video and text. The multimedia product has been created by Vook, and Emeryville, California-based company and HarperStudio, a unit of NewsCorp. Here is the company press release. These vooks are available at the Vook website and on the Apples iTunes store. More about Vook and its founder Brad Inman in a story up on paidContent today. Gary's "Chapter" about his beloved Jets Debut on Beet.TV Here on Beet.TV, we have the Web debut of video "page" from the Crush It vook -- a visit with Gary in the parking lot of Giants Stadium before a Jets game. An avid van, he says he hasn't missed a Jets home game in 21 years. Below is one of favorite Gary videos. He came the Beet.TV global headquarters to teach the staff about wine tasting. He told us to swish wine line mouthwash. tag:odeo.com,2009-10-27,25398852 Tue, 27 Oct 2009 11:37:46 -0700 no Beet.TV art http://forum.odeo.com/episodes/25398857-Tech-Advertising-on-Upswing-Wall-Street-Journal-Sees-Big-Uptick-in-Q4 We were encouraged to read today's Wall Street Journal report about the projected uptick in technology advertising for 2010. Journal reporters Ben Worthen and Jessica Vascellaro cite an IDC study which puts tech marketing dollars up over 3.5 percent for next year, versus the dismal 8.3percent drop this year. In the current quarter, big budgets are being spent by tech advertisers including both consumer and B2B companies Google, Microsoft, Yahoo! and Juniper Networks, the paper reports. "Big Uptick" at the Wall Street Journal For the Wall Street Journal, tech advertising has been a mainstay and it has been on the upswing recently. Brian Quinn, who heads online sale for the Journal, told me that 'we have seen a big uptick in tech advertising in Q4." Brian was a panelist at the Beet.TV Online Video Roundtable last week. I spoke with him about the monetization of the Journal's online video initiatives. He tells me that inventory is sold out. Andy Plesser, Executive Producer We were encouraged to read today's Wall Street Journal report about the projected uptick in technology advertising for 2010. Journal reporters Ben Worthen and Jessica Vascellaro cite an IDC study which puts tech marketing dollars up over 3.5 percent for next year, versus the dismal 8.3percent drop this year. In the current quarter, big budgets are being spent by tech advertisers including both consumer and B2B companies Google, Microsoft, Yahoo! and Juniper Networks, the paper reports. "Big Uptick" at the Wall Street Journal For the Wall Street Journal, tech advertising has been a mainstay and it has been on the upswing recently. Brian Quinn, who heads online sale for the Journal, told me that 'we have seen a big uptick in tech advertising in Q4." Brian was a panelist at the Beet.TV Online Video Roundtable last week. I spoke with him about the monetization of the Journal's online video initiatives. He tells me that inventory is sold out. Andy Plesser, Executive Producer We were encouraged to read today's Wall Street Journal report about the projected uptick in technology advertising for 2010. Journal reporters Ben Worthen and Jessica Vascellaro cite an IDC study which puts tech marketing dollars up over 3.5 percent for next year, versus the dismal 8.3percent drop this year. In the current quarter, big budgets are being spent by tech advertisers including both consumer and B2B companies Google, Microsoft, Yahoo! and Juniper Networks, the paper reports. "Big Uptick" at the Wall Street Journal For the Wall Street Journal, tech advertising has been a mainstay and it has been on the upswing recently. Brian Quinn, who heads online sale for the Journal, told me that 'we have seen a big uptick in tech advertising in Q4." Brian was a panelist at the Beet.TV Online Video Roundtable last week. I spoke with him about the monetization of the Journal's online video initiatives. He tells me that inventory is sold out. Andy Plesser, Executive Producer tag:odeo.com,2009-10-24,25398857 Sat, 24 Oct 2009 13:29:57 -0700 no Beet.TV Technology, wall street journal, Online Video, beet.tv, IDC, brian quinn http://forum.odeo.com/episodes/25375139-CNN-Pulls-UGC-Closer-with-Integration-of-iReport Having established iReport three years ago, CNN is the most established mainstream media organization publishing user generated content. With the launch today of the newly revamped CNN.com, the role of community content has been prominently elevated. It is now a regular section of the site. Although the contributions will labeled as "contributed," it will be more part of the CNN general offering. On Thursday in New York, I interviewed Leilia King who has run iReport from Atlanta. She was in New York for the big press kick-off. You can find more information about the site redesign and the new position of the iReport in the company's press release The new site went live last night. Here is the newly named CNN iReport. Andy Plesser, Executive Producer . Having established iReport three years ago, CNN is the most established mainstream media organization publishing user generated content. With the launch today of the newly revamped CNN.com, the role of community content has been prominently elevated. It is now a regular section of the site. Although the contributions will labeled as "contributed," it will be more part of the CNN general offering. On Thursday in New York, I interviewed Leilia King who has run iReport from Atlanta. She was in New York for the big press kick-off. You can find more information about the site redesign and the new position of the iReport in the company's press release The new site went live last night. Here is the newly named CNN iReport. Andy Plesser, Executive Producer . Having established iReport three years ago, CNN is the most established mainstream media organization publishing user generated content. With the launch today of the newly revamped CNN.com, the role of community content has been prominently elevated. It is now a regular section of the site. Although the contributions will labeled as "contributed," it will be more part of the CNN general offering. On Thursday in New York, I interviewed Leilia King who has run iReport from Atlanta. She was in New York for the big press kick-off. You can find more information about the site redesign and the new position of the iReport in the company's press release The new site went live last night. Here is the newly named CNN iReport. Andy Plesser, Executive Producer . tag:odeo.com,2009-10-24,25375139 Sat, 24 Oct 2009 13:28:33 -0700 no Beet.TV citizen journalism, CNN, cnn.com, ireport, leila king http://forum.odeo.com/episodes/25381126-Madison-Avenue-Embracing-Video-Search-Sometimes-By-Passing-Paid-Content Search has now emerged as a leading driver of visits to online video ads and branded Web entertainment, media agency executive Robert Davis of OgilvyInteractive told Beet.TV during an interview at last week's Beet.TV online video round table in New York. "We are seeing a tremendous search value from video now. You can use video content almost as you use a banner ad or paid search -- as a drive-to mechanism to your site," said Davis, leader of the interactive video practice at OgilvyInteractive. Davis explained that Ogilvy applies the same metadata and search engine optimization techniques to video as it would to text content. The result is often an increase in traffic. "The search engines are out there and waiting. It's only in the last six months that search and video are starting to gel. The traffic we can drive off of search is sometimes enough for a campaign that they don't have to have a paid content," he said. Campaigns that have surfaced well in video search are often those o... Search has now emerged as a leading driver of visits to online video ads and branded Web entertainment, media agency executive Robert Davis of OgilvyInteractive told Beet.TV during an interview at last week's Beet.TV online video round table in New York. "We are seeing a tremendous search value from video now. You can use video content almost as you use a banner ad or paid search -- as a drive-to mechanism to your site," said Davis, leader of the interactive video practice at OgilvyInteractive. Davis explained that Ogilvy applies the same metadata and search engine optimization techniques to video as it would to text content. The result is often an increase in traffic. "The search engines are out there and waiting. It's only in the last six months that search and video are starting to gel. The traffic we can drive off of search is sometimes enough for a campaign that they don't have to have a paid content," he said. Campaigns that have surfaced well in video search are often those of business-to-business clients, he explained. That happens when their videos address business problems and provide answers in the content itself. That approach, in turn, makes the videos more findable because Web users will often search for the answer rather than the brand. They'll then find the video in the results and click through to watch and learn. "Answer the question of the consumer through your video content," Davis advised. The growing trend to search doesn't negate paid placements, but it's become a much larger factor in campaigns since the summer, he added. Daisy Whitney, Senior Producer Search has now emerged as a leading driver of visits to online video ads and branded Web entertainment, media agency executive Robert Davis of OgilvyInteractive told Beet.TV during an interview at last week's Beet.TV online video round table in New York. "We are seeing a tremendous search value from video now. You can use video content almost as you use a banner ad or paid search -- as a drive-to mechanism to your site," said Davis, leader of the interactive video practice at OgilvyInteractive. Davis explained that Ogilvy applies the same metadata and search engine optimization techniques to video as it would to text content. The result is often an increase in traffic. "The search engines are out there and waiting. It's only in the last six months that search and video are starting to gel. The traffic we can drive off of search is sometimes enough for a campaign that they don't have to have a paid content," he said. Campaigns that have surfaced well in video search are often those of business-to-business clients, he explained. That happens when their videos address business problems and provide answers in the content itself. That approach, in turn, makes the videos more findable because Web users will often search for the answer rather than the brand. They'll then find the video in the results and click through to watch and learn. "Answer the question of the consumer through your video content," Davis advised. The growing trend to search doesn't negate paid placements, but it's become a much larger factor in campaigns since the summer, he added. Daisy Whitney, Senior Producer tag:odeo.com,2009-10-24,25381126 Sat, 24 Oct 2009 13:26:55 -0700 no Beet.TV Technology, beet.tv, Ogilvy, online video advertising, video search http://forum.odeo.com/episodes/25362669-CNN-com-Has-6-Million-Followers-on-Twitter-Beating-1-Ashton-Kutcher-by-Over-2-Millon CNN.com has over 6 million followers on Twitter, to KC Estenson, Sr. VP and Gneral Manager of CNN.com. told Beet.TV in this interview. CNN is generally ranked the most popular media site on Twitter. On Twittercounter, CNN.com's Breaking News Twitter alone comes in at number 4 out of the top 100 with 2.8 million followers, compared with the The New York Times which has 2 million and is on the list at number 19. We're not sure how the comprehensive the industry ranking of Twitter follows is, but this 6 million is a big number, making CNN by far the biggest on Twitter, according to Tweetcounter which ranks Ashton Kutcher at number 1 with 3.8 million followers. I spoke with KC on Thursday evening after the big press event unveiling the new, heavily video centric cnn.com site which launches on Monday. We spoke about the redesign, live video and social media on the site. CNN.com has over 6 million followers on Twitter, to KC Estenson, Sr. VP and Gneral Manager of CNN.com. told Beet.TV in this interview. CNN is generally ranked the most popular media site on Twitter. On Twittercounter, CNN.com's Breaking News Twitter alone comes in at number 4 out of the top 100 with 2.8 million followers, compared with the The New York Times which has 2 million and is on the list at number 19. We're not sure how the comprehensive the industry ranking of Twitter follows is, but this 6 million is a big number, making CNN by far the biggest on Twitter, according to Tweetcounter which ranks Ashton Kutcher at number 1 with 3.8 million followers. I spoke with KC on Thursday evening after the big press event unveiling the new, heavily video centric cnn.com site which launches on Monday. We spoke about the redesign, live video and social media on the site. CNN.com has over 6 million followers on Twitter, to KC Estenson, Sr. VP and Gneral Manager of CNN.com. told Beet.TV in this interview. CNN is generally ranked the most popular media site on Twitter. On Twittercounter, CNN.com's Breaking News Twitter alone comes in at number 4 out of the top 100 with 2.8 million followers, compared with the The New York Times which has 2 million and is on the list at number 19. We're not sure how the comprehensive the industry ranking of Twitter follows is, but this 6 million is a big number, making CNN by far the biggest on Twitter, according to Tweetcounter which ranks Ashton Kutcher at number 1 with 3.8 million followers. I spoke with KC on Thursday evening after the big press event unveiling the new, heavily video centric cnn.com site which launches on Monday. We spoke about the redesign, live video and social media on the site. tag:odeo.com,2009-10-24,25362669 Sat, 24 Oct 2009 02:43:17 -0700 no Beet.TV Technology, twitter, cnn.com, cnn. kc estenson